Elevated CUNY's TikTok presence and overall reputation by devising content strategies, scheduling, and content creation, resulting in an increased engagement/reach of 4 million users, specializing in video productionSupervising and mentoring a team of 3 creators for CUNY's TikTok platform, effectively strengthening CUNY’s presence and expanding its reach through strategic content developmentExecuting content strategies for CUNY's TikTok, enhancing the institution's digital presence by overseeing content creation and scheduling, leading to a 30% increase in total views, contributing to 14 million views during my timeAppeared &contributed in high-visibility ad campaigns, including the MTA's "A Degree for Every Dream," helping to bring the campaign’s message to life and resonate with diverse audiences

Coaching a team of 8 creators, fostering a collaborative environment that boosted team productivity by 70%Developing and executed strategies that led to a 29% increase in followers across key platforms, with a 170% rise in engagement and viewershipInitiated the News Corner project, establishing a unique brand voice, & expanding our reach to new audiences

Developing high-quality, engaging content tailored to TikTok and Instagram audiences, generating over 18 million total likes on TikTok and building a dedicated following of 80,000. On Instagram, consistently drive over 1 million likes per month with 31,000 followers, demonstrating a strong ability to engage and retain a loyal audience.Self-taught in Adobe Suite, and CapCut, mastering tools video editing, and content creation to enhance storytelling and branding.Utilizing platform analytics to refine content strategies, achieving consistent growth with over 130,000 monthly views on TikTok and an 8 million monthly reach on InstagramProactively researching and identifying emerging social media trends, leveraging trending hashtags, challenges, and content formats to keep content fresh and relevant

- Built strong customer loyalty by demonstrating product knowledge, producing friendly service & resolving customer complaints- Tracked & analyzed retail KPI to make strategic decisions that maximize revenue - Assisted coworkers in restocking inventory & implementing company policy

- Selected as one of 18 for a one-year accelerator program to develop an understanding of the financial markets, industry research, company valuations methods, business analysis, accounting fundamentals, and careers within financial services- Participate in weekly training sessions focused on soft and technical skills by completing deliverables- Collaborate with a team of fellows to build an investment pitch to be presented to the executive board and ALPFA alumni

- Participated in a month long virtual internship program to receive digital marketing training- Utilized Canva to create digital presentations demonstrating social media summaries and imagery data for 2 food truck business owners- Presented findings and digital projects for Southern Gentleman's Table food business