Cristina Prato Bello Email & Phone Number

Miami, Florida, United States

Washington DC-Baltimore Area

Washington, District Of Columbia, United States

• Lead, grow and maintain Activation business in Spanish speaking Latin America and Brazil, drove +8% QoQ
• Develop relationships with agency/platform partners & key clients, engagement up +22%
• Drove $10K incremental revenue by upselling new innovative data-driven product to key clients like P&G, Avianca, Mastercard
• Collaborated with Measurement team and strategically identified 3 cross-sell opportunities
• Track revenue, client engagement, contacts, meetings and analyze reports for wins & areas of optimization to expand business and product adoption
• Educate clients and empower them to use the Context Dashboard UI and Oracle Audience Planner

Digital/Remote

• Internal advocate and spokesperson of Women’s Leadership at Oracle o Initial program launched to 180 people o Currently planning second launch to 1,000+ people
• Led a group of participants through 3 dynamic sessions that helped boost confidence and coached them to achieve their personal/work goals
• Invited to participate on a panel to represent Oracle Women’s Leadership in TechUp for Women

Digital Nomad (EST hours)

• Partnered with Sales and managed 5 of Oracle Advertising’s top clients like Disney, Kraft, Comcast, PepsiCo and Unilever, driving $17.8MM in annual 3rd Party Data, Context and Brand Safety revenue
• Created data driven client specific and seasonal insights reports that resulted in +$150K incremental revenue across key clients
• Utilized one of Oracle Advertising’s measurement tools (MOAT Pro) to deliver competitive analysis reports to key clients that resulted in +$25K incremental revenue
• Proactive
• Proactive initiative to collaborate with the Data Science team as they gathered feedback on Insights tool that is used by 100% of the Account Management team
• Product expert on Audience Data, Contextual Targeting, Brand Safety, Predicts, Insights

Greater Denver Area

• Drove $1.5MM in context revenue, the largest dollar amount in the history of the product, by working with Disney+ and Yahoo! on the global programmatic launch
• Provided a white-glove customer success service and grew Disney (+384%), Kraft (+80%), Comcast (+10%) and PepsiCo (+9%) contextual spend, leading them to be a part of the top 10 spenders in Oracle Activation products
• Identified as an SME on Oracle’s Context product and collaborated with the Data Science team on innovation/improvement
• Partnered with Sales and Operations teams to effectively plan and execute activation campaigns
• Exceeded expectations across all Account Management KPIs (upsells, client engagement, meetings, etc)

Greater Denver Area

• Managed holistic relationship of 40+ independent digital advertising agencies and was their point person for any cross-vertical, cross-platform, cross-product request
• Addressed digital marketing client requests and provided quality responses within 24 hourso Included: delivering outside-the-box audience recommendations, expertise on Oracle Data Cloud’s product suite, knowledge on.
• Led 8 ODC 101s, 26 discovery calls, 3 The Trade Desk roadshows, signed 4 clients to Oracle Audience Planner and 7 Agency Facebook contracts

Greater Boston Area

The Trusts and Gifts team is in charge of receiving and managing life income gifts from donors to the benefit of Harvard University. We invested, managed and administered over $1.0 billion of trust assets across 800 trusts, four pooled income funds, and 1,200 charitable gift annuity contracts.

Greater Boston Area

Helped D'Amore-McKim School of Business understand data about international students and create solutions to short-term and long-term problems by analyzing surveys and using data to tell a story. Also, I studied the competition and created an insightful report that included a SWOT analysis on the programs offered to international students by the top 15.

Greater Boston Area

Managed collateral transactions through margining processes securing operations such as repo, foreign/domestic stock lending and prime brokerage trades. Also, I had the opportunity to take on a project to restructure part of the internal stock lending process by creating an Excel spreadsheet with macros and formulas that decreased the process time by 50%..

Greater Boston Area

I had to take organized, well written and structured notes for students that were part of the DRC. In addition, I had to submit the class notes in a timely manner and schedule weekly meetings with the students to help them with the subject and clarify any questions.

Greater Boston Area

Prepared and analyzed periodic (quarterly, semi-annual and annual) financial statements for 5 clients managing/holding private equity funds. Also, I had to consolidate the necessary information from Fund Accounting’s database to create the various financial reports that were revised by auditors and sent to clients. Lastly, towards the end of my co-op, I.

Caracas, Venezuela

Developed a pricing strategy that optimized the sale of discounted products utilizing a cost-benefit analysis. In addition, I managed to drive sales up by 5% through redesigning Kreate’s product placement. Finally, I evaluated target markets and proposed marketing strategies to improve a customer’s in-store experience

Bachelor Of Business Administration (Bba), Finance, Marketing Minor: Psychology, Summa Cum Laude

Activities and Societies: Venezuelan Student Unity (VSU), VP of PR and Treasurer; Entrepreneurs Club MemberCapstone Project: Use Porter's.

Education record

Activities and Societies: Science Club Treasurer, Math and Volunteering recognition, Class Delegate