Christina Hirsch Email & Phone Number

Continuing to push for excellent strategic and creative work within R/GA. Past and current clients include Tonal, Michaels, Mercedes-Benz, San Antonio Spurs, Texas Capital Bank, Bask Bank, Crocs, Verizon, Royal Caribbean, Quaker, Home Depot, and Frito-Lay.

Austin, Texas Area

• Managed the day-to-day business of an account’s strategy needs to get our clients and R/GA to world-class work.
• Lead key client meetings and internal leadership meetings.
• Partnered with client services and creative teams to lead the work to deliver strategically driven creative work, from ideation to execution.

Austin, Texas

• Created and presented creative briefs, brand POVs and communications plans based on insights from consumer research, brand understanding and marketplace data.
• Kept a finger on the pulse of existing and emerging consumer and cultural trends.
• Partnered with teams to develop disruptive ideas and experiences at multiple customer touch-points that breakthrough in the category.
• Brought insights about consumers through a variety of methods, including; surveys, interviews, and focus groups.

Austin, Texas

• Discovered consumer and cultural insights that inform strategies and/or inspiring creative briefs.
• Conducted market and consumer research and shaped strategies and creative based on that analysis.
• Built relationships with clients and team members to create work that motivated clients to take innovative approaches to their brand.

Austin, TX

• Discovered opportunities and meaning for brands, and turned that into thoughtful recommendations to carve out an impactful social presence for clients.
• Developed social strategies, social playbooks and social campaign rollout; including content, channel, community management, and reporting strategies.
• Uncovered cultural insights that contribute to the strategic direction of work.
• Worked with Media, Connections, and Creative teams to develop and execute social media programs and campaigns.

Austin, Texas Area

• Developed and managed Content Calendars for social communities
• Utilized social media management tools like Sprinklr and Spredfast to engage with social communities, identify audience trends, and report on social performance
• Interacted with users to foster a positive community experience
• Gathered social insights to create client-facing presentations

Austin, TX

• Lead the development and delivery of strategic and creative social media campaigns for The Luxury Collection and St. Regis Hotels & Resorts
• Managed the global social media communities for The Luxury Collection and St. Regis Hotels & Resorts
• Maintained editorial calendars across global social channels for a worldwide audience
• Established relationships with social influencers to generate content, raise brand awareness, and promote social growth
• Collaborated with internal communications teams, global brand team, divisional leads and property social champions worldwide to ensure success and consistency of social media strategy
• Measured social media results and took action to optimize performance

Austin, Texas Area

• Managed the global social media communities for The Luxury Collection and St. Regis Hotels & Resorts
• Maintained editorial calendars across global social channels for a worldwide audience
• Wrote and published branded content to support global brand initiatives and divisional campaigns
• Created monthly and quarterly social analytics reports to optimize content and inform strategy
• Collaborated with social influencers to generate content, raise brand awareness, and promote social growth
• Launched @stregishotels and @luxcollection Twitter accounts

Austin, Texas Area

• Entered invoices into Oracle for payment.
• Initiated weekly payment batches for approval and payment.
• Prepared invoices for payment, including matching invoices to receiving paperwork and purchase orders, and obtaining proper authorization for payment.
• Assigned GL distribution to incoming invoices.
• Provided assistance with month-end closing, including Oracle AP closing process and transfer of AP results to the GL.
• Generated aging reports and followed up on delinquent accounts.

Bristol, PA

• Ensured that all company travel and entertainment expenses submitted via the Concur Expense system and JP Morgan Chase PaymentNet systems were applied properly.
• Made certain that users of the expense and corporate credit card systems were charged to the correctly to the the General Ledger and that expenses were approved by the appropriate cost center manager.
• Made sure all required protocols outlined in the Accounts Payable Policy & Procedures Manual were followed for processing of Concur and JP Morgan Chase applications.
• Handled Concur and JP Morgan Chase processing questions from both internal and external customers.

Holland, PA

• Processed accounts payable and accounts receivable for a wholesale produce business.
• Connected with high volume clients to ensure quality control in a business that has highly perishable products.
• Trusted with confidential information regarding the corporation’s finances.

Philadelphia, PA

• Worked as the client liaison, sales manager, and studio coordinator for a distinguished Wedding and Boudoir Photography studio
• Developed and implemented marketing campaigns to establish DollFace Studio as the premier Philadelphia Boudoir Photographer
• Launched and managed DollFace Studio’s organic and paid social presence
• Exceeded total sales goals by 23% while constantly taking on more responsibility within the business
• Established organizational tools to facilitate productivity and scheduling

Bachelor Of Business Administration (Bba), Entrepreneurship/Entrepreneurial Studies

Photography

Education record