✔ Managed PTZ IP products throughout the product life cycle, from introduction to obsolescence.✔ Created short and long-term product roadmap strategy.✔ Crafted and championed short and long-term product roadmap strategies including pricing, revenue, forecast, features, and growth.✔ Evaluated product performance using data analysis and business intelligence tools; adjusted the product offering to maximize profitability and revenue based on this analysis.✔ Researched the competitive product landscape to understand industry trends and look for market opportunities.✔ Developed Marketing Requirements Documents (MRD’s) based on market and voice-of-the-customer research. ✔ Created and championed business case proposals for new products. ✔ Provided marketing leadership and champion the voice-of-the-customer within cross-functional product development teams.✔ Managed and prioritized the pipeline and development of quarterly hardware and firmware releases.✔ Supported global sales efforts through on-site meetings, presentations, and training for key customer accounts globally.✔ Attended industry and trade show events as the primary IP camera product expert.✔ Conducted deep research in the Oil & Gas market segment as a part of the development of next generation Pelco products.Products Managed:🌟 Spectra: Spectra Mini, Spectra HD, Spectra Professional, Spectra Enhanced 🌟 Esprit : Esprit IV, Esprit HD🌟 ExSite: ExSite IP, ExSite Enhanced🌟 Thermal: Sarix TI, Esprit TI New Product Introductions: 💡 Esprit HD IP - November 2014💡 Spectra Professional - November 2014💡 Spectra Enhanced - June 2015

✔ Responsible for providing Vumii's International R&D team with the market analysis and product roadmap requirements of the U.S. security market through market research, competitive analysis, and customer discussions.✔ Responsible for product marketing strategy and execution for passive infrared camera systems and near-infrared illuminated camera systems for the U.S. market consisting of 3 product families containing a total of 8 product lines and accessories.✔ Designed and maintained all company brand and product documentation including manuals, specifications, and sales literature. Executed a full redesign of the company's marketing material and product documentation into highly professional and useful documents. Commended by customers for having "the best product support material they have ever seen" - Project Manager at a Major Defense Contractor.✔ Supported global sales efforts through on-site meetings, presentations, and training for key customer accounts globally.✔ Responsible for creating numerous online sales and customer support tools including a large online video library, a customer support portal for security industry consultants (A&E), Vumii YouTube video library, and Vumii SiteBuilder.✔ Conceptualized and designed Vumii SiteBuilder, a Google Maps based web application for designing customer security systems. SiteBuilder effectively reduced pre-sales support, improved customer understanding of Vumii products, and provided an incremental source of qualified sales opportunities.✔ Worked closely with third party vendor to build, test, and release Vumii SiteBuilder. http://sitebuilder.opgal.com/#!/app Products Managed🌟 Opgal Fixed and PTZ Thermal Cameras🌟 Vumii near-IR Illuminated PTZ Cameras New Product Introductions (US Market)💡 ThermApp – high quality thermal camera for Android phones – Mar 2014💡 Sii – fixed thermal cameras – Sep 2013💡 Accuracii – multi-imager PTZ thermal cameras – Mar 2012

• Designed customer surveillance systems based on customer requirements. • Provided pre and post-sales support for Cohu camera and partner products.• Provided design and specification development support to consultants, integrators, and distributors. • Understand customer requirements and provide solutions using Cohu cameras and partner products.• Attended industry and trade show events representing Cohu and partner products.• Audited company processes, create corrective action requests, and verify results as Quality Assurance Internal Audit Team Leader.

• Performed in the role of Marketing Manager and Web Administrator.• Designed and executed a rigorous trade show strategy including up to 30 events globally. • Created sales and product literature including specifications, datasheets, catalogs, and web pages. • Managed third-party web and graphic design contractors.• Qualified and distributed sales opportunities from the company website and trade events. • Designed, built, and maintained corporate website including web traffic analytics, search engine optimization (SEO), and Google Adwords advertising.• Created web and print advertisement graphics and messaging.

Audio/Video Systems Estimator:• Managed the installation of audio/video systems.• Designed integrated audio/video systems for hospitality, education, commercial, and government applications.• Produced bid quotations, proposals, submittals, and technical manuals for audio/visual systems.• Acted as key account manager for the County of San Diego Board of Supervisors.• Maintained audio quality for the County of San Diego Board of Supervisors meetings as the live Sound Operator. Lead Technician:• Installed, tested, and troubleshot CCTV, CATV, fiber optic, audio/visual, and phone/data networks.• Performed on-site customer service and support for phone and data systems.