Vast experience at creating channel and marketing communication strategies for large brands, based on specific business objectives, translated into marketing comms objectives. Experience mainly FMCG (some Business to Business / Retail & Govt) in nature, target audience segmentation modelling and creation of TM personas.Good knowledge of the media/touchpoint landscape in South Africa, Northern Ireland and some UK/ROI exposure. Strong experience at gathering marketing, channel and customer insights for adaptive channel strategy planning and post analysis reporting and ROI.Strong project management skills from inception, briefing, strategy, planning, implementation and post reporting, setting of KPI’s for delivery and post analysis.History of working with research companies such as Millward Brown (WPP) and Ipsos, including pre & post testing of advertising around awareness metrics.