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A senior commercial Leader with over 25 years domestic and international experience with Multi-Nationals in the Petroleum Industry (Shell) and Automotive (Nissan), including senior roles in General Management, Marketing, Strategy& Consulting, Sales & Operations, Planning, Finance and Administration. Interested in General Manager roles with P&L accountability or senior Functional roles in Sales & Ops, Marketing or Strategy.Specialties: Higly developed Leadership Skills, Strong Business Acumen, Strategy development and implementation, Change Mgmnt, Project Mgmnt, Strong communicator and influencer. Sales & Marketing expertise includes Pricing, Channel Mngmnt, CVP development, Segmentation, Research, Promotions & Mktg Comms, Planning.Experience covers Finance, Audit, Retail, Wholesale, B2B, Franchising, General Management, Business Recovery, customer and supplier negotiations
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RetiredCcb ConsultingSydney, Nsw, Au -
Franchise Development ManagerNissan Motor Co. (Australia) Pty Ltd Jun 2015 - PresentSydney, AustraliaResponsible for the portfolio management of the 54 Nissan Dealerships in Eastern Region. Accountable for:-• Managing buy/sell transactions, focused on improving the overall strength of the network. • Recruitment of new Dealers• Managing out the tail of the network• Project management of new builds and RVI (Signage) projects• Contract management• Working with the Regional Sales Team to identify performance gaps across the network and implement performance improvement. • Assist in the implementation of National projects
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Business Development ManagerNissan Motor Co. (Australia) Pty Ltd Aug 2009 - Jun 2015Sydney, AustraliaRecruited by Nissan Australia as part of a significant organisational restructure. The role was accountable for turnover of approximately $224m and was responsible for:-• Achieving Retail and Wholesale targets across a portfolio of Independent Franchisees. • Lifting the level of retail competencies and disciplines across a portfolio of independently owned Automotive Franchisees.• Developing and implementing Sales and Marketing initiatives (Sell-in and Sell-out).• Measuring compliance and monitoring key performance metrics to address performance shortfalls.• Contract and relationship management with Franchisees.• Influencing organisational change. Bringing improved retail disciplines and customer service culture to what has been a conservative and typically wholesale focused Organisation.
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Global Retail Lubricants ManagerShell International Petroleum Jan 2005 - Nov 2007Accountable for the P&L and responsible for the Marketing and Business Development of Shell’s International Retail Lubricants business, conducted through 55 Countries and 35,000 Sites, with turnover of USD$380m, Gross Margin of $180m and NIBIAT of $90m. The Retail Lubricants business had been in decline for many years due to both structural and controllable reasons. The challenge was to stop the decline through developing a strategy supported by a set of key initiatives and champion the needs of the business in an environment of constrained resources and conflicting priorities. Business performance turnaround achieved in 2007
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Retail Change ExecutiveShell International Petroleum 2003 - 2005Responsible for leading a Global team to design best practice streamlined processes relating to how Shell managed Channel Partners (i.e. independent Retailers), how Shell utilised sales staff and managed pricing.This was a significant element of the largest Change Program in Shell Retail’s history, as the Company moved from decentralised operating units to a global retail organisation and transitioned the business models across 55 countries.
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Fuels And Forecourt Marketing ManagerShell International Petroleum 2001 - 2003Shell Retail International was responsible for the development of Global Retail Strategy and consulted across 5 Regions (55 Operating Units) to support implementation. The group consisted of a small number of marketing professionals each specialising in a particular element of retailing. The group was charged primarily with the responsibility for transitioning the retail business from its historic wholesale focus and accompanying behaviours to a professional retail organisation.
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RetailShell Company Or Australia 1982 - 2007
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Retail Sales And Ops MgrShell Australia 1982 - 2007
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RetailShell Australia 1982 - 2007
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General ManagerBrumar Services Pty Ltd 1999 - 2001Brumar Services was an independently owned franchise operating 36 Shell Service Stations in South Australia with annual turnover of A$180m and 320 staff. The business included 36 Convenience Stores, 11 Automotive Workshops and a Fast Food Restaurant.The General Manager was P&L accountable and independently responsible for the daily management of all aspects of the business, through the leadership of a team of 3 Operations Co-ordinators , a Retail Co-ordinator, Workshop Co-ordinator and Financial Controller.
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State Retail Sales & Operations Mgr (Vic/Sa)Shell Company Of Australia Ltd 1997 - 1999Reporting to the National Retail Operations GM, the position was P&L accountable for Shell’s Retail business in Victoria and South Australia. This business operated 143 sites through a network of Multi Site and Single site Franchisees and Owner Operators. The business turned over approx A$609m in fuels, store products, workshop and car wash businesses and employed approx 900 staff reporting to the Retailers.The role required strong business acumen with a real P&L focus, ability to consult effectively with Franchisees, influence them to embrace change initiated by the Company and strong marketing planning skills to steer this significant business.
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Retail PlannerShell Company Of Australia Ltd 1994 - 1997 Identified business levers and associated KPIs and built these into performance management tools. Participated in strategy development in concert with Reseller Leadership Team. Coordinated the Reseller planning process engaging across several functions. Developed and presented the business plan presentation to the Retail GM for approval and acceptance into the Shell Australia plan for delivery to London. Developed the business plan book, communicating targets and assumptions to all Reseller staff. Developed and maintained key elements of the Management Information Systems. Prepared Monthly Performance Commentary for Senior Management and briefed the GM.
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Business AdvisorShell Company Of Australia Ltd 1992 - 1994Finance support to Shell's Sales and operations team including:-Management of contracts and securitiesBusiness PlanningBusiness Performance Management and reviewsNegotiation support with major wholesalersPricing recommendationsBusiness case development for mergers and acquisitions
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Corporate PlannerShell Papua New Guinea 1990 - 1992Coordination of Annual Business planCoordination of Business Strategy initiativesDevelopment of MISMonthly KPI reportingLiason with Gov't authorities on major mining initiatiivesPayroll Management
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Internal Audit MgrShell Papua New Guinea 1989 - 1990Develop Internal Audit function for the high risk PNG businessDesign Audit SchedulesChair the Audit CommitteeRisk AssessmentTrain local StaffConduct Audit over all business processes incl Finance, Supply & Distribution, Sales and Marketing
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Internal AuditorShell Company Of Australia Ltd 1986 - 1989Conduct of Value adding Internal Audits across multiple functions and businesses within Shell Australia's business portfolioProcess MappingReport Writing,Business consultancydispute resolution
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Various Clerical RolesShell Company Of Australia Ltd 1982 - 1986Various clerical roles including Orders Clerk (Customer Facing), Despatch clerk (Logistics role), Credit Officer and Stocks officer.
Craig Brown Skills
Craig Brown Education Details
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University Of VictoriaManagement -
Shell DevelopmentChange Management -
Economics And Accounting -
Carlingford High SchoolHsc
Frequently Asked Questions about Craig Brown
What company does Craig Brown work for?
Craig Brown works for Ccb Consulting
What is Craig Brown's role at the current company?
Craig Brown's current role is Retired.
What is Craig Brown's email address?
Craig Brown's email address is su****@****ail.com
What is Craig Brown's direct phone number?
Craig Brown's direct phone number is +6118000*****
What schools did Craig Brown attend?
Craig Brown attended University Of Victoria, Shell Development, Imd, Macquarie University, Carlingford High School.
What skills is Craig Brown known for?
Craig Brown has skills like Strategy, Management, Marketing Strategy, Leadership, Business Planning, Change Management, Management Consulting, Negotiation.
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Craig Brown
Australia -
Craig Brown
Melbourne, Vic -
Craig Brown
Head Of Natural Resources | Corporate Finance Executive |Managing Director | Equity PartnerGreater Sydney Area3live.com.au, awexplore.com, wilsonsadvisory.com.au -
2gmail.com, pipint.com
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