Craig Dougherty Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York, United States

Tarrytown, Ny

• Manages marketing mix modeling project timelines and workloads in order to meet key deadlines• Leads data collection and validation processes for client marketing and sales data; communicates with senior members of client team to ensure analysis captures all relevant initiatives• Collaborates with senior management to create and present deliverables summarizing drivers of quarterly sales performance including media ROIs and recommendations for future marketing execution

• Worked on marketing mix modeling projects for various retail clients• Utilized Excel, SQL, and SPSS to process large raw data sets in preparation for the modeling process• Built and updated multivariate regression models to analyze key marketing and econometric drivers of KPIs; interpreted model output to support the development of client presentations• Promoted after one year for demonstrating strong grasp of data processing and modeling techniques.

Tarrytown, Ny

Washington D.C. Metro Area

Evaluated and segmented start-up companies in the pediatric medical device industry. Additionally, I constructed a database of investors (Angel, VC & institutional) with a demonstrated history in the industry in order to facilitate funding efforts. During my time, I was able to become familiar with business intelligence platforms such as Pharma Intelligence (Informa) in order to enhance my research efforts.

University Of Virginia

Participated as an RA at a social psychology research lab that focuses on topics such as competition, motivation, and goal pursuit. Administered experiments to participants and categorized experimental results. Additionally, developed working knowledge of statistical software including Excel, SPSS and R Studio.

Baltimore, Md

Well-rounded experience that incorporated both construction work in the field as well as an office setting. Learned and applied job price estimating principles for competitive construction bids and prepared technical packages for contracted work required by the Maryland Stadium Authority.

Bachelor'S Degree, Economics & Psychology

Activities and Societies: Alpha Chapter of Chi Phi, Camp Kesem at UVa, Seeds of Hope, Phi Eta Sigma

High School Diploma