Craig May Email & Phone Number
@bigpond.com
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Who is Craig May? Overview
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Craig May is listed as SVP - Artist and Fan Development at CD Baby, a with 460 employees, based in Amsterdam, North Holland, Netherlands. AeroLeads shows a work email signal at bigpond.com and a matched LinkedIn profile for Craig May.
Craig May previously worked as SVP, Global Marketing Services at Fuga and Head Of Artist & Label Services at Ditto Music. Craig May holds Bachelor Of Commerce, Accounting & Finance from University Of Melbourne.
Email format at CD Baby
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About Craig May
PROFILEI am highly passionate & skilled entertainment industry professional with over 25 years experience guiding & developing major artists & labels, established whilst holding senior management positions in a variety of music companies. I have a proven track record of success in content-driven businesses, including leading campaigns that have delivered multiple #1 singles and albums, Gold, Platinum & Multi-platinum sales results & numerous industry award wins. I possess an in-depth knowledge of entertainment & media as a whole with a focus on integrated marketing, media relations, brand management, social/online & digital technologies, all underpinned with a P&L led approach, & have performed multiple strategic reviews with associated organizational transformations. Since moving from Australia to the UK in 2014 I was first employed as GM at Kartel Music Services, then International Marketing Director Red Bull Records, Global Head of Artist & Label Services for Ditto Music and now as SVP - Global Marketing Services for FUGA. Prior to relocating, I was General Manager of Shock Records, Australia’s largest independent music distributor & was a board member of the Australian Independent Records Labels Association (AIR). Previously I held senior positions at Dew Process, Sony Music & EMI. I have a Commerce Degree from the University of Melbourne.KEY STRENGTHS• Extensive global music industry experience with an emphasis on consumer-driven marketing, efficient business processes and profit maximization,• High Level finance & analytical skills enabling a P&L led focus to ensure that all activity delivers on financial objectives• Excellent verbal & written communication skills with the ability to convey business plans to internal & external parties• Demonstrated leadership ability to work effectively with cross-functional teams & develop, manage and nurture relationships both within the organization & with external business partners• Strong focus on digital technologies & digital marketing techniques
Listed skills include Digital Marketing, Music, Entertainment, Digital Strategy, and 46 others.
Craig May's current company
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Craig May work experience
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Svp, Global Marketing Services
CurrentFounded in 2006, FUGA builds software and provide services for the digital music industry. They have an extensive and growing international network of clients and partners. The HQ is based in Amsterdam, with satellite offices in New York, London and Milan and representatives in Paris, Los Angeles, Korea and Brazil.Fuga operates at the heart of the music industry with clients such as Ultra Records, Curb Records, Armada Music, Epitaph, Domino Recording Company and many more. FUGA… Show more Founded in 2006, FUGA builds software and provide services for the digital music industry. They have an extensive and growing international network of clients and partners. The HQ is based in Amsterdam, with satellite offices in New York, London and Milan and representatives in Paris, Los Angeles, Korea and Brazil.Fuga operates at the heart of the music industry with clients such as Ultra Records, Curb Records, Armada Music, Epitaph, Domino Recording Company and many more. FUGA connects these record labels, artists and distributors with online stores such as Spotify, iTunes, and Apple Music. By doing so FUGA enables its clients to optimize their business processes and successfully execute their strategy. FUGA's products & services provide a complete ecosystem for the digital product cycle. As SVP, Global Marketing Services I am responsible for leading a multi-region marketing team and for driving the growth, development, execution and measurement of digital marketing strategies globally. Show less
Head Of Artist & Label Services
Ditto Music is an award winning music distribution and label services company looking after the releases of over 200,000 artists globally. With offices spread around the globe, the company was recently named the 48th fastest-growing company in the UK by The Sunday Times, and at position #26 in its league table of British SMEs with the fastest-growing international sales. As Head of Artist & Label Services I was responsible for leading the global services team, with divisions including… Show more Ditto Music is an award winning music distribution and label services company looking after the releases of over 200,000 artists globally. With offices spread around the globe, the company was recently named the 48th fastest-growing company in the UK by The Sunday Times, and at position #26 in its league table of British SMEs with the fastest-growing international sales. As Head of Artist & Label Services I was responsible for leading the global services team, with divisions including PR, Radio, Digital Marketing, Social Media, Trade Marketing, Creative Design, Sync, Neighbouring Rights and Video Content management. With oversight of all aspects of the business including potential client identification, deal negotiation, release strategy development, marketing strategy & product rollout, it was my role to ensure the services team ran as efficiently as possible and delivered maximum returns back to artist & label partners.I oversaw staff in 26 offices in 20 countries around the globe and opened new locations in Sydney, Johannesburg, Madrid, Paris, Berlin, Los Angles and Mexico City in the past 18 months, having doubled the headcount across the entire team during that time. Apart from my responsibilities in ensuring Ditto offered a best in class suite of services to their clients, I was also responsible for all aspects of the team management, including new market identification, HR, business affairs, resource planning and optimization, and creating reports and analysing business performance data to identify new trends, potential issues and growth opportunities. Show less
Marketing Director - International
A subsidiary company of energy drink Red Bull, Red Bull Records (RBR) is an independent record label dedicated to long-term artist development with a global perspective. It’s mission is to provide artists with an environment to succeed, including those that may not have thrived in the traditional industry.With a unique roster including Twin Atlantic, AWOLNATION, Beartooth and recent signings Albert Hammond Jnr, The Aces, Warm Brew, August 08 and Flawes, RBR takes pride in promoting… Show more A subsidiary company of energy drink Red Bull, Red Bull Records (RBR) is an independent record label dedicated to long-term artist development with a global perspective. It’s mission is to provide artists with an environment to succeed, including those that may not have thrived in the traditional industry.With a unique roster including Twin Atlantic, AWOLNATION, Beartooth and recent signings Albert Hammond Jnr, The Aces, Warm Brew, August 08 and Flawes, RBR takes pride in promoting musical diversity across a wide range of genres. With offices located in LA, NYC & London, and global distribution services provided by Sony Music's The Orchard and Warner's ADA, the label is able to provide the focused attention of an indie, with the worldwide power of a major. And when combined with the marketing and consumer reach of the wider Red Bull brand, the label sits in a unique space within the current music industry landscape.As Sales & Marketing Director – International, I report to the report to the Label GM, and oversee all label activity outside of the Americas.RESPONSIBILITIES: • Oversee all RBR Sales and Marketing efforts across UK and Continental Europe, Asia, Australasia, India, The Middle East and Africa.• Work closely with global CFO to create, approve, execute and manage marketing budgets across the territory• Manage Red Bull Records relationships with all DSP’s, on-line retail, physical retail, etc…• Manage all Sony Music/The Orchard and ADA relationships both in the UK and individual Global offices • In conjunction with US based synch team, guide external partners throughout the ROW• Devise and implement all marketing plans across ROW and by individual country• Direct US based digital team on all on-line advertising initiatives and create all off-line ad plans• Direct and guide promotion and operational coordinators in the London office Show less
Marketing Director - Uk & Europe
International Consultant
General Manager
Over the last decade Kartel has built a Music Services business with global reach through constant learning and adaptation to the changing landscape of the modern music industry. It has long standing relationships with the top independent physical and digital distribution companies around the world, and a growing list of label and artist clients. Covering product management, PR, sync & licencing, marketing services, physical product manufacturing, physical/digital distribution, D2C… Show more Over the last decade Kartel has built a Music Services business with global reach through constant learning and adaptation to the changing landscape of the modern music industry. It has long standing relationships with the top independent physical and digital distribution companies around the world, and a growing list of label and artist clients. Covering product management, PR, sync & licencing, marketing services, physical product manufacturing, physical/digital distribution, D2C, neighbouring rights, royalty accounting & publishing admin, Kartel is the ‘team you have when you don’t have a team’.As the General Manager I assumed company wide day-to-day management responsibility for the entire organization. Reporting directly to the CEO on all matters marketing, admin, finance and business affairs, I am the first point of contact for the Kartel team and worked with the CEO in ensuring that we have the most efficient systems and process in place, have the right people, were getting the best out of them, and investing in their personal development and growth – all with the objective of adding maximum value to our clients endeavors. RESPONSIBILITIES: • Review existing operational processes and systems and implement a development plan to ensure that the entire organization is operating in the most efficient way, that is scalable, and returns maximum value to clients,• Develop internal reporting & accountability mechanisms within the business, including the implementation of a new P&L budgeting process• Work as part of the Executive team on the global Kartel business model, • Be client/industry facing and maintain senior level relations with all key existing & prospective clients.• Manage contractual & business affairs output alongside CEO & Finance Director,• Oversee the management of Kartel's established global physical & digital distribution network,• Assist in developing and implementing new business areas including the D2C division & artist management arm Show less
General Manager
In operation for over 25 years, Shock Entertainment is Australia’s largest independent music & DVD distributor. The company has an extremely diverse roster of over 50 distributed labels across all genres. In my role as General Manager - Music I was responsible for all aspects of the Music Division within Shock (called Shock Records). This ranged from content sourcing (A&R), contract negotiation, brand strategy, marketing planning and budgeted development, staff hiring/management/development… Show more In operation for over 25 years, Shock Entertainment is Australia’s largest independent music & DVD distributor. The company has an extremely diverse roster of over 50 distributed labels across all genres. In my role as General Manager - Music I was responsible for all aspects of the Music Division within Shock (called Shock Records). This ranged from content sourcing (A&R), contract negotiation, brand strategy, marketing planning and budgeted development, staff hiring/management/development, financial analysis, external business partner deal negotiations and relationship management. Shock Records had recently undergone an ownership change and I was brought into the business to facilitate a rebuilding and restructuring phase involving significant cultural, operational and strategic transformation. This process required the development of a new business plan to more closely align the label with the current state of the music industry and the shift that has occurred with music consumption trends. A complete review of all parts of the business was completed, and a new direction put in place including new staff positions and hires, artist roster expansion, digital systems development and a dramatically improved focus on robust business practices to drive growth in the promotional and sales results for our artist and label clients.Responsibilities included:• Overseeing the entire Shock Records team – Marketing, Promotions, Licensing, Digital and Online• Comprehensive business review and new business plan development focusing on cultural, operational and strategic change• Artist and Label roster development including talent identification, relationship establishment and deal negotiation. • Management of the creation, communication and execution of consumer product and other marketing strategies.• Post-campaign analysis of marketing activity to increase efficiency and effectiveness of future plans• Financial analysis and budget management for the label as a whole Show less
Head Of Marketing
Dew Process is one of Australia’s leading independent record labels with a diverse roster including Mumford & Sons, Bernard Fanning, The Living End, Sarah Blasko, The Grates, The Panics, Bluejuice, The Hives, Jebediah and many more. The label is part of the larger Secret Sounds group of companies who work closely together to deliver a complete territory solution for artists, including Splendour In The Grass and Falls Festival (Music Festivals), Secret Sounds Touring (International Touring… Show more Dew Process is one of Australia’s leading independent record labels with a diverse roster including Mumford & Sons, Bernard Fanning, The Living End, Sarah Blasko, The Grates, The Panics, Bluejuice, The Hives, Jebediah and many more. The label is part of the larger Secret Sounds group of companies who work closely together to deliver a complete territory solution for artists, including Splendour In The Grass and Falls Festival (Music Festivals), Secret Sounds Touring (International Touring Company), Secret Sounds Sponsorship (Event Sponsorship), Village Sounds (Booking Agency) and Secret Service (Artist Management, PR and Digital).General responsibilities included:• Project manage all aspects of individual artist campaigns, and the label as a whole, including running all label meetings, financial budgets and label operations schedules.• Manage, motivate and collaborate with the internal Dew Process A&R, Promotions and Digital Marketing teams, as well as the Marketing, Promotions, New Business, Digital, Business Affairs and Sales teams of Universal Music Australia (Dew Process’ distribution partner) to develop innovative & effective marketing plans for Dew Process artists. • Fully understand the commercial position for each international and Australian artist and develop & implement assets, creative tools and marketing plans to enhance their position• Monitor and measure the impact of marketing spends and their effectiveness in order to appropriately maximize commercial performanceAchievements:• Profitable sales and chart success resulting in Gold, Platinum and Multi-Platinum awards.• A total of 5 Top 10 Album Chart debuts in 2011• 4 Artists nominated for the 2011 ARIA awards with 2 wins. Show less
Head Of Marketing
Create/Control is a new label services platform from the team behind Dew Process Recordings. Based around it’s own proprietary D2C and 3rd party delivery digital platform, the label has been designed as a ‘one-stop-shop’ for independent artists (not too dissimilar to Topspin or Bandcamp), whilst giving them the ability to tap into the strength of the Dew Process team.In my role as Head Of Marketing I reported directly to the Managing Director and was responsible for the design… Show more Create/Control is a new label services platform from the team behind Dew Process Recordings. Based around it’s own proprietary D2C and 3rd party delivery digital platform, the label has been designed as a ‘one-stop-shop’ for independent artists (not too dissimilar to Topspin or Bandcamp), whilst giving them the ability to tap into the strength of the Dew Process team.In my role as Head Of Marketing I reported directly to the Managing Director and was responsible for the design, planning, development and launch of the platform, and once it launched, the marketing of the label as a whole, and the artists who call it home, including The Smashing Pumpkins, Metric, Ultraista and Chvrches.Responsibilities included:• Industry and competitor analysis to develop the initial business plan• Financial modeling• Creation of the platform design document• Developer team selection and ongoing management• 3rd party retailer deal negotiations, including supply chain logistics and integrated reporting functionality• Securing mechanical licences from rights organizations globally• Physical product fulfillment partner negotiations and supply chain logistics• Platform documentation – FAQ’s, user guides, infographic videos• Artist deal term development Show less
Senior Marketing Manager
Reporting to the General Manager, Marketing & Promotions. Responsible for the development and marketing of diverse roster of Australian and international artists, including Kings Of Leon, The Strokes, Franz Ferdinand, Hurts, Newton Faulkner, Adam Lambert, The Ting Tings, Calvin Harris, Mike Posner, Avril Lavigne, Broken Bells, Scouting For Girls, Gypsy & The Cat and many more.
Marketing Manager
Reporting to the Director, Consumer Marketing. Responsible for the development and marketing of Australian and international artists, and the management of EMI’s distributed labels: Mute, Domino, Labels (France), Spunk!, Below Par, and Rubber. Diverse artist roster including Katy Perry, David Guetta, Nick Cave & The Bad Seeds, Daft Punk, Arcade Fire, Sufjan Stevens, My Morning Jacket, Bat For Lashes, Kooks, 30 Seconds To Mars, Chemical Brothers, Deadmau5, Air, Royksopp, Moby, Goldfrapp, Depeche… Show more Reporting to the Director, Consumer Marketing. Responsible for the development and marketing of Australian and international artists, and the management of EMI’s distributed labels: Mute, Domino, Labels (France), Spunk!, Below Par, and Rubber. Diverse artist roster including Katy Perry, David Guetta, Nick Cave & The Bad Seeds, Daft Punk, Arcade Fire, Sufjan Stevens, My Morning Jacket, Bat For Lashes, Kooks, 30 Seconds To Mars, Chemical Brothers, Deadmau5, Air, Royksopp, Moby, Goldfrapp, Depeche Mode, Laura Marling, LCD Soundsystem, Massive Attack, and many more. Show less
Colleagues at CD Baby
Other employees you can reach at cdbaby.com. View company contacts for 460 employees →
James Ball
Colleague at Cd BabyPortland, Oregon, United States
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TK
Themis Koutras
Colleague at Cd BabyGreater Melbourne Area, Australia
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Ian Coen
Colleague at Cd BabyPortland, Oregon, United States
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Amethyst Rose
Colleague at Cd BabyNew York, United States
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Mr Brown Swagger
Colleague at Cd BabySt Louis, Missouri, United States
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PK
Prince Kush
Colleague at Cd BabyLas Vegas, Nevada, United States
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RM
Rebecca Mckillip
Colleague at Cd BabyPortland, Oregon, United States
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Lourdes Rios
Colleague at Cd BabyLos Angeles, California, United States
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Craig Owen
Colleague at Cd BabyGreer, South Carolina, United States
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Kelly Dowhower
Colleague at Cd BabyOmaha, Nebraska, United States
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Craig May education
Bachelor Of Commerce, Accounting & Finance
Certificate Iv, Audio Engineering
Frequently asked questions about Craig May
Quick answers generated from the profile data available on this page.
What company does Craig May work for?
Craig May works for CD Baby.
What is Craig May's role at CD Baby?
Craig May is listed as SVP - Artist and Fan Development at CD Baby.
What is Craig May's email address?
AeroLeads has found 1 work email signal at @bigpond.com for Craig May at CD Baby.
Where is Craig May based?
Craig May is based in Amsterdam, North Holland, Netherlands while working with CD Baby.
What companies has Craig May worked for?
Craig May has worked for Cd Baby, Fuga, Ditto Music, Red Bull Records, and Kartel Ltd..
Who are Craig May's colleagues at CD Baby?
Craig May's colleagues at CD Baby include James Ball, Themis Koutras, Ian Coen, Amethyst Rose, and Mr Brown Swagger.
How can I contact Craig May?
You can use AeroLeads to view verified contact signals for Craig May at CD Baby, including work email, phone, and LinkedIn data when available.
What schools did Craig May attend?
Craig May holds Bachelor Of Commerce, Accounting & Finance from University Of Melbourne.
What skills is Craig May known for?
Craig May is listed with skills including Digital Marketing, Music, Entertainment, Digital Strategy, Product Marketing, Record Labels, Music Industry, and Online Advertising.
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