Craig Ritchie Email & Phone Number

Torquay, Vic, Au

Torquay, Australia

In January 2019 I founded Drop Bear Bytes, an independent game studio working on Broken Roads: a traditional RPG for PC, console, and - hopefully - mobile.

Torquay, Australia

Australia

● Develop high-level marketing strategy for Q1-Q4 2018● Definition of the Hash Rush and VZ Games brand identities● Build Hash Rush brand awareness in the videogaming world, taking it beyond the crypto space● Establish journalist and influencer relationships ● Marketing, brand management and game launch-related consultancy● Planning and execution of pre-launch testing phases

● Developed the branding and marketing strategy for Evaline, Inc● Oversee beta testing and partner relationships for launch of Evaline Scheduler● Guide the look and feel of all client-facing areas of the product● Ensured optimal user journeys that are in line with Evaline's customer needs, both admin and end-user● Developed and maintained a style guide for Evaline's tone and image for all consumer touchpoints● Manage relationships with developers and designers to ensure product updates and improvements in line with Evaline strategy● Day-to-day operations and project management as required

London, United Kingdom

● Launched day-one virtual reality software to tie in with global hardware launches on three VR platforms● Delivered world-first customer onboarding for virtual reality● Established internal and external content pipelines● Managed media agency relationship, commissioning content creation and delivery● Managed design and development of companion app to support EVE: Valkyrie● Planned and oversaw EVE: Valkyrie’s customer engagement and retention plan● Coordination of in-game events between community, game design and technical leads

United Kingdom

● Oversaw delivery of all marketing requirements for EVE: Valkyrie’s pre-launch phases● Ownership of the EVE: Valkyrie website upgrade and relaunch● EVE: Valkyrie brand management and go-to market planning as required● Project management of the development and launch of the game’s forums as well as ongoing website improvements● Work with Valkyrie development and design staff on marketing initiatives and identification of monetization opportunities● Support PR team and external partners on Valkyrie’s requirements for press events, live shows and other upcoming industry events● Conducted online surveys and player feedback analytics● Acted as community liaison for CCP’s Newcastle office until a dedicated Community Manager could be hired● Coordinated between Valkyrie production and design staff and PR & web team for social media marketing requirements ● Establishing an email communications and marketing programme including transition from Silverpop to Salesforce

Reykjavík, Iceland

• Manage monthly and ad-hoc email, CRM and digital marketing activities• Digital marketing campaign conception, management and analysis• Continuous email marketing improvement including targeting, personalization and template design• Data-driven player acquisition, retention and reactivation programmes• Copywriting and editing for web and email ensuring company style adherence• Campaign ABx testing and evaluation• Review of websites and initiating UX improvements• Work with localisation team to ensure content delivery in multiple languages• Work with marketing, sales, community and events teams to promote new releases, seasonal sales promotions, and in- and out-of-game events• Improve onboarding experience of new players• Implement strategies for conversion of trialists and free to play gamers

Shanghai City, China

• Manage and execute all consumer email communication and promotions• Work with marketing and sales leads to determine email marketing strategy• Develop and manage project plans from task definition through to execution• Run and evaluate segmented email campaigns from start to finish and provide recommendations based on consumer trends and insights• Establish and promote CCP’s email standards based on industry best practices

London, United Kingdom

• Develop email marketing strategies for lead generation• Plan, coordinate, and analyse all email marketing campaigns• Email template creation, design and coding in HTML and CSS • Management of various databases including prioritization • Database and segmentation creation and management• Manage the quality and consistency of data capture from various campaigns• Create channel performance reports and provide analysis• Management of email deliverability and optimization• Email best practise and ISP authentication adherence• Identify and implement strategies to improve response and conversion for all email communications• Mailers optimization for desktop/mobile and tablet

Reading, United Kingdom

• Managed an email database of over 2.5 million subscribers• Coordination of email marketing for five business units across eight countries• Ensuring global email best practice adherence (EMEAI, APAC, North & Latin America)• Familiarity with relevant legislation (data protection, capturing of personal details etc.)• Full email campaign tracking, Google Analytics and both quantitative and qualitative reporting and analysis to improve open and click through rates• Extensive email production work in HTML, CSS, Photoshop• Cross-browser and email client compliance testing• Mobile optimisation for phones and tablets• Project management of competitions and promotions across EMEAI• Experience across a range of email marketing tools (MailChimp, Lyris, dotMailer etc)• CMS use (EM3 and Documentum)• Coordination with EMEAI PR teams for social media promotions

Traveled and surfed around the world, documenting my journey for theBOMBsurf’s magazine and website.Blogging and photographic work for front-end.Use of website’s content management system (CMS) for back-end.Use of social media to drive traffic to the site.Negotiating trade deals with product, travel and accommodation sponsors in exchange for publicity in print and online media.

Cape Town Area, South Africa

Consulting on all aspects of Hurley South Africa’s online presence.Managed CMS for mailing list to thousands of consumers.Wrote editorial content and sourced images for newsletters.Drove traffic and promoted the brand through social media channels.Oversaw competitions and other promotions from concept through to finish.

Cape Town Area, South Africa

Managed content, sourced news, wrote reviews, previews and special feature articles for News24Games, a video gaming site and part of News24.com, South Africa’s premiere news, information and entertainment portal (seeing over 10 million hits per month).Extensive use of Wordpress.Managed editorial contributors, commissioned articles, proofread and edited their work, sourced images and video footage to accompany stories.Liaised and built relationships with advertisers and PR / marketing personnel of major gaming developers, importers and distributors. Arranged promotional material and advance copies of games for review and free products for promotions and competitions.Introduced new regular features and engaged users through social media to see News24Games become the video gaming website with the highest number of unique visitors in South Africa.

London, United Kingdom

Website interface and content critiquing responsibilities.Proofreading and sub-editing of documents and slideshows.Typesetting and document formatting in PowerPoint, Word and Acrobat.

London, United Kingdom

Worked primarily on managing the content of the databases that powered a number of e-commerce sites.Managed a range of catalogues, performing proofing and data cleansing daily.Responsible for ensuring various online retailers’ database catalogues matched their print catalogues exactly.Updated changes, additions and deletions of thousands of unique products.

London, United Kingdom

Developed and managed website for management consultancy firm.Responsible for establishing Internet communication channels between UK, Scandinavia and USA offices.Managed development and content for both The Performance Group and their clients’ web presence.

Masters, Philosophy & Internet Studies

Honours, Politics & Philosophy

Bachelors, Journalism; Philosophy; English, History, Economics, Computer Science

Education record