Craig Simpson Email & Phone Number

Dundee, Dundee City, United Kingdom

Dundee, Scotland, United Kingdom

Based in Dundee, Jigsaw Media are a full-service marketing agency that can develop and manage your social media strategy and content, design and build beautiful web-sites and pretty much everything else in between! From re-branding to full marketing and business planning we offer full support across the sales and marketing spectrum. With a wealth of experience working across a number of sectors and in senior roles with BSkyB, Bauer Media Group and DC Thomson the Jigsaw team have the know how to ensure that you get maximum return on your investment from all of your marketing spend and can help you make sense out of the challenging and ever evolving social media environment.

Dundee, United Kingdom

I managed the commercial team at Radio Tay which consists of their three stations - Tay FM, Tay 2 and Tay 3. My team included 5 account managers, sales and events co-ordinator, web editor and creative/production team. I was responsible for leading my team to achieve monthly, quarterly and annual revenue targets through a number of streams including airtime, sponsorship & promotions, online and text revenues. I oversaw consistent growth including 13% YoY in 2012, 7% in 2013 and 8% in 2014.I also managed all recruitment, managed key accounts and developed and implemented quarterly and annual business plans.Largest achievement was Radio Tay winning 'Station of the year 2013' at the annual Bauer Awards.

Dundee, United Kingdom

Responsible for constructing and implementing the company’s global sales and marketing strategy including:Building a distribution network globallyDeveloping current distribution partner relationships and performanceBuilding the company’s marketing plan for all territories including the development and implementation of a social media strategyManaging an outsourced field sales and contact centre team in North America.

• Responsible for driving both sales performance and customer retention through coaching, developing and leading a team of 6 business development executives, 7 sales & service advisors and a contact centre manager in Scotland and the North of England. • Have full responsibility and management of a regional business that generates in excess of £29,000,000 per annum • Accompany and audit Business Development Executives to ensure high performance levels are maintained • Completing all administrative tasks associated with managing people including completing 1:1’s, authorizing expenses and setting personal development plans • Assumed the lead role in the recruitment process for all staff across the region with liaison with the central recruitment team • Devised both short and long term regional business plans and set strategic goals for all staff in line with the business objectives • Managed 13 national accounts including Belhaven, Daniel Thwaites and Jurys Hotels • Organised and ran team meetings, team building days and training events for both the field and contact centre staff

Increase club’s membership base and membership revenue through new membership sales, membership retention and higher yield. Managing sales and membership team of up to 8 staff including all training, development and recruitment. Full autonomy of club marketing spend. Development of monthly and annual sales and marketing strategies. • Increased membership sales by 110% year on year• Attrition rates dropped from 46% to 33%