With a foundation in Marketing from Kennesaw State University, my journey has led me to excel as an Ecommerce Specialist at Ferguson Enterprises, where my analytical prowess has catalyzed a noteworthy 36% increase in monthly revenue. Leveraging certifications in data analytics, I've honed my skills in SQL and data-driven decision-making that have been pivotal in executing promotional strategies resulting in substantial revenue growth.My role encapsulates both strategic and technical dimensions, from defining data requirements for EDI/API integrations to maintaining pricing for an expansive SKU portfolio. Adept in partner development and negotiation, my commitment to optimizing business processes and championing data integrity underscores our team's success in enhancing customer experiences and fostering market expansion.
Ferguson Enterprises
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Ecommerce AnalystFerguson EnterprisesDouglasville, Ga, Us -
Ecommerce SpecialistFerguson Enterprises Jun 2022 - PresentAtlanta, Georgia, United States- Conducted comprehensive gap analysis of sales data, identifying key growth opportunities and achieving a 36% increase in monthly revenue.- Coordinated and implemented promotional strategies, leading to a 10% increase in monthly revenue.- Led detailed sales data analysis to uncover growth opportunities, resulting in a 23% quarterly revenue increase.- Developed and executed complex SQL queries for large-scale data analysis, providing actionable insights for strategic decision-making.- Maintained accurate pricing information for over 45,000 SKUs across multiple business channels.- Defined and communicated data requirements for EDI/API integration.- Streamlined product data management by developing efficient business rules within cloud-based e-commerce platform.- Developed and implemented Python scripts for data preprocessing, significantly reducing the time required to generate key reports and enhancing overall efficiency. -
Customer Service SupervisorHm Wallace, Inc. Nov 2019 - Jun 20224715 Frederick Dr Sw, Atlanta, Ga 30336- Managed all B2B and direct-to-customer relations, ensuring exceptional service standards.- Facilitated HR functions, including hiring, training, development, and performance evaluations of staff.- Implemented and evaluated customer service activities and procedures to optimize operations.- Coached and mentored team members by setting actionable SMART goals, fostering professional growth and motivation.- Directed workflow to ensure maximum operational efficiency.- Quickly identified and resolved business issues through collaboration with team members and leadership.- Developed standard operating procedures, guides, and FAQs to streamline customer service processes.- Represented associate concerns, policies, and guidelines in leadership meetings.- Conducted regular meetings to communicate updates, gather feedback, and reinforce team cohesion.
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Customer Service Team LeadHm Wallace, Inc. May 2019 - Nov 20194715 Frederick Dr Sw. Atlanta, Ga 30336- Built strong relations with leads of other departments- Trained new associates in all customer service functions including systems and customer policies- Delegated tasks to associates based on different skillset of each associate- Monitored and record performance of Team members to access KPIs- Planned team building events to establish strong culture
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Customer Service RepresentativeHm Wallace, Inc. Jan 2018 - May 20194715 Frederick Dr Sw. Atlanta, Ga 30336- Resolved customer inquiries and issues via phone and email by thoroughly researching and providing accurate, helpful information.- Increased sales by identifying up-sell opportunities and effectively explaining new product features.- Ensured accurate customer records by diligently updating the database with information from calls and emails.- Maintained in-depth product knowledge by actively participating in company-provided training and educational opportunities.- Communicated company policies effectively by crafting clear, concise emails to address customer concerns and provide necessary information.- Coordinated with manufacturers to resolve warranty-related issues and facilitate timely replacements for customers.
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CashierKroger Nov 2015 - Jan 2018- Perform basic clerical duties when charged with the responsibility, ensuring smooth administrative operations.- Provide exceptional customer service and expert product advice to enhance the shopping experience.- Ensure the general cleanliness and neatness of the area to create an inviting environment for customers.- Provide support on the front-end to maintain QueVision requirements, optimizing checkout efficiency.- Educate customers on store policies, deals, and new technologies to empower informed purchasing decisions and maximize satisfaction. -
Marketing CoordinatorJazz Grooves, Llc Feb 2015 - Dec 2015470 North Sessions Street Marietta, Ga 30060- Spearheaded marketing efforts for The Atlanta Smooth Music Festival, targeting local businesses to enhance festival visibility and engagement.- Developed a comprehensive spreadsheet of local Atlanta businesses aligned with the festival's target demographic, optimizing outreach strategies.- Successfully promoted the festival to local Atlanta businesses, leveraging tailored marketing campaigns to drive interest and participation.- Negotiated lucrative sponsorship, vending, and advertisement opportunities with key local businesses, maximizing revenue and brand exposure for the festival.- Proactively solicited in-kind donations from local food retailers, enhancing attendee experience and fostering community support for the event.
Craig W. Education Details
Frequently Asked Questions about Craig W.
What company does Craig W. work for?
Craig W. works for Ferguson Enterprises
What is Craig W.'s role at the current company?
Craig W.'s current role is Ecommerce Analyst.
What schools did Craig W. attend?
Craig W. attended Kennesaw State University - Michael J. Coles College Of Business.
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Craig W. Petrus
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