Craig Wakeling Email & Phone Number

Munich, Bavaria, Germany

Munich Area, Germany

• Leading all E-Commerce, payment and fraud/ risk topics on a global scale across a market-leading and award winning product range. • Conceptualizing and implementing marketing and sales strategies to drive new business through the online store and app.• Optimizing the checkout, payment flow, pricing and website design to increase sales through increased conversions. Key focus on the acquisition and conversion of new customers.• Collaborating with and managing internal UX and external development teams to optimize the website, app and customer databases.• Researching, evaluating and integrating a new E-Com platform. Heading a team of ten people responsible for the platform transfer of Magento to ShopifyPlus. • Managing the restructuring of the Product dept. Evaluating and implementing cost saving initiatives from an E-Commerce, Payment and Finance perspective.• Researching and negotiating agreements with digital retail platforms, payment providers and apps to drive sales in emerging markets.• Optimising marketing campaigns aimed at driving international sales. Leveraging multiple data sources to deliver detailed insights on a weekly basis to the management team.• Translating sales goals into multi platform marketing campaigns in collaboration with creative, marketing and finance teams. • Bridge between creative, marketing, sales and finance departments, with a key aim at realising each depts. requirements and delivering a holistic solution.• Reporting to C-level and the Advisory board weekly KPI’s.

Payment manager heading up all digital payment related topics on a global scale.Responsible for all aspects of the payment landscape across mobile and web based payment systems. Researching new solutions and negotiation agreements in their entirety. Evaluating risk and managing fraud with the assistance of fraud screening rules and tools. Analyzing and optimizing pricing, provider priority and user experience to increase conversions, improve the payment flow and maximise revenue. Project managing integrations with 3rd party developers, including QA and testing. Controlling and reporting daily, monthly revenues. Building and maintaining strong relationships with payment providers, banks and support teams.

Business Development:Maintaining and expanding international business partnerships with a key focus of increasing user base and maximizing revenue on both sides. Researching and negotiating entry to new markets through revshare and licensing agreements. Development and management of sales and marketing activities of online & mobile games on various platforms. Close cooperation with other (online) marketing areas, such as social media, coops, affiliates and performance marketing. Booking and reporting TV and digital advertising campaigns. Managing integrations of SSO partners and white label solutions.Adsales:Monetizing users of cross-platform free2play games through a range non-intrusive advertising. Utilizing Double Click for Publishers (DFP), Web-based mediation tools and white-label video Ad serving software to optimize and manage display, video and interstitial advertising formats across CPM, CPL, CPC and CPV campaigns. Overseeing contractual negotiations with global advertising networks to maximize profitability and ROI. Liaising with internal and external stakeholders such as marketing, product and legal departments as well as third party developers to manage integration projects. Negotiation (b2b) direct deals with international brands to offer exclusive ingame content.

London, Großbritannien

Key account managementB2B and B2C SalesCustomer retention

London

Tour managementArtist managementOnline and Offline Marketing

London

Music promotions for independent artistsOrganising, promotion and management of club nights Artist management Digital distribution of artists content

Wordlwide