- Lead development, implementation, direction and optimization of multi-channel campaign strategies across all products and services offered by the Authority. Recent campaign strategies resulted in strong growth in college savings interest as well as loan volume.- Provide strategic and operational leadership across the marketing department including direct supervision of two employees- Chief collaborator with Agency of Record, developing and executing on multi-channel marketing strategies- Partner with Massachusetts State Treasurer’s Office to develop and deliver three pilot College Savings programs, including implementation of core operational program framework and strategy surrounding campaign communication efforts

- Developed campaign channel planning strategies and provide strategic leadership across all marketing efforts throughout the year- Led analysis of marketing campaigns across all departments and products, continually monitoring, optimizing and creating high level campaign reporting for senior management- Key collaborator with Agency of Record, developing and executing on multi-channel marketing strategies- Direct responsibility for implementation of all email marketing campaigns, including performing user testing, deploying emails, monitoring email tracking and creating reports on results and conclusions- Piloted all marketing customer segmentation efforts, maximizing the effectiveness of MEFA's email campaigns- Guided development of custom dashboards, allowing for on-demand viewing of campaign performance across all products- Researched and analyzed new web enhancements, as well as monitoring, updating and editing web content

- Monitored, analyzed and reported on all aspects of website performance and social media- Lead marketing efforts on company wide database in order to segment data for reporting; Act as liaison with IT designated database administrator- Acted as Marketing liaison to finance and college savings departments and collaborate on reporting key data points- Collaborated with Agency of Record during print, radio and digital advertising campaigns and created cross-team results reports- Generated high level reporting via CRM tool on campaign performance and customer metrics- Research and analyze new web enhancements, as well as monitoring all web content- Conducted market research to: analyze competition, determine brand perceptions and market penetration and understand customer needs- Managed relationships with vendors and partners who provide marketing services to MEFA

- Led multiple projects with various partners and internal teams, ensuring target deadlines were met- Managed summer intern team by finding events and partnerships consistent with the brand, resulting in 22% increase in savings plan interest- Monitored website to ensure that brand standards are met and that information is accurate and current- Assisted in development and execution of social media presence on Twitter and Facebook- Developed surveys and focus groups with vendors and produced reports analyzing survey responses- Aided in creation, design and distribution of direct mail elements and new brochures