Craig Yoder Email & Phone Number

Kohler, Wi, Us

Sheboygan Falls, Wisconsin, United States

Lead the foodservice team on the key capabilities, differentiators, benefits, and use cases for target customer segments.Work with Foodservice Marketing team to develop compelling messaging, product literature, website, competitive positioning, customer presentations, and event presentations.Develop, gather, and disseminate technical information internally and externally.Work closely across marketing teams to develop demand gen and awareness campaigns.Enable sales on product capabilities and positioning.Understand sales/channel requirements and communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.Regularly evaluate competitive capabilities and technologies to understand features, pricing, positioning, and packaging.Work closely with product management, sales, and executives to develop & influence product strategy, GTM strategy.

Sheboygan Falls, Wi

Manage all Marketing aspects for 7 product lines within the Food service Business UnitCreate product strategy plans for all foodservice/c-store products, including meeting P&L objectives and overall growth of the categoryWork closely with the Foodservice Customer Marketing Manager and the outside agencies to incorporate marketing elements to support the product linesManage projects both internally and externallyWork with multiple functional teams such as sales, project managers, R&D, culinary experts, packaging, supply chain, finance and agencies to identify and create new products and line extensionsUtilize fact-based data measures to develop product solutions focused on category management basics (market shares, opportunity gaps, volumetric trends, trade promotion factors, pricing, and distribution) and present findings and solutions to sales team and/or customersCreate and participate on all sales presentationsGather information on competitors’ pricing, products and methods of marketing and distributionDevelop strategic positioning for new product launches and development of presentations for the sales teamsDevelop long-term innovation pipelines and multi-year capital planning strategy

Sheboygan, Wisconsin Area

• Have product responsibility for Foodservice; including the Restaurants and C-Store channels• Create product strategy plans for all foodservice/c-store products, including meeting P&L objectives and overall growth of the category working closely with the Senior Brand Manager & Customer Marketing Manager• Work closely with the Foodservice Customer Marketing Manager and the outside agencies to incorporate marketing elements to support the product lines• Manage projects both internally and externally• Work with multiple functional teams such as sales, project managers, R&D, culinary experts, packaging, supply chain, finance and agencies to identify and create new products and line extensions• Utilize fact-based data measures to develop product solutions focused on category management basics (market shares, opportunity gaps, volumetric trends, trade promotion factors, pricing, and distribution) and present findings and solutions to sales team and/or customers• Create and participate on all sales presentations• Gather information on competitors’ pricing, products and methods of marketing and distribution• Develop strategic positioning for new product launches and development of presentations for the sales teams• Develop long-term innovation pipelines and multi-year capital planning strategy• Partner with the Senior Brand Manager in the development of annual plans that support the organizational strategy and objectives and help develop the overall Foodservice strategy

Sheboygan, Wisconsin Area

- Work with project stakeholders; manage all aspects of a project from the early definition and planning, through production, distribution and delivery of product.- Manage priority project through all phases of the project life cycle (scoping, business case, development, testing and launch).

Sheboygan Falls. Wisconsin

Jefferson, Wi

Augusta, Wisconsin

Madison, Wisconsin Area

Master Of Business Administration (M.B.A.), Project Management

Bs, Organizational Leadership And Supervision