Craig Yoder Email & Phone Number

Kohler, WI, US

Sheboygan Falls, Wisconsin, United States

Lead the foodservice team on the key capabilities, differentiators, benefits, and use cases for target customer segments.Work with Foodservice Marketing team to develop compelling messaging, product literature, website, competitive positioning, customer presentations, and event presentations.Develop, gather, and disseminate technical information internally.

Sheboygan Falls, WI

Manage all Marketing aspects for 7 product lines within the Food service Business UnitCreate product strategy plans for all foodservice/c-store products, including meeting P&L objectives and overall growth of the categoryWork closely with the Foodservice Customer Marketing Manager and the outside agencies to incorporate marketing elements to support the.

Sheboygan, Wisconsin Area

• Have product responsibility for Foodservice; including the Restaurants and C-Store channels
• Create product strategy plans for all foodservice/c-store products, including meeting P&L objectives and overall growth of the category working closely with the Senior Brand Manager & Customer Marketing Manager
• Work closely with the Foodservice Customer Marketing Manager and the outside agencies to incorporate marketing elements to support the product lines
• Manage projects both internally and externally
• Work with multiple functional teams such as sales, project managers, R&D, culinary experts, packaging, supply chain, finance and agencies to identify and create new products and line extensions
• Utilize fact-based data measures to develop product solutions focused on category management basics (market shares, opportunity gaps, volumetric trends, trade promotion factors, pricing, and distribution) and present.

Sheboygan, Wisconsin Area

- Work with project stakeholders; manage all aspects of a project from the early definition and planning, through production, distribution and delivery of product.- Manage priority project through all phases of the project life cycle (scoping, business case, development, testing and launch).

Sheboygan Falls. Wisconsin

Jefferson, WI

Augusta, Wisconsin

Madison, Wisconsin Area

Master Of Business Administration (M.B.A.), Project Management

Bs, Organizational Leadership And Supervision