Craig Abrams is a Project Manager - Robust Marketing at Robust Marketing. He possess expertise in project management, marketing management, project planning, brand management, event planning and 13 more skills.
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Project ManagerRobust Marketing Jan 2023 - PresentCity Of Johannesburg, Gauteng, South Africa -
It And Marketing ManagerHealth Emporium Nov 2016 - Dec 2022Midrand, Gauteng, South Africa• Focussing mainly handling all IT-related needs and aspects for the Midrand Medical Centre of which is the biggest medical tenant at the centre that provides over 20 workstations• Training and educating the Health Emporium staff on all 30 tenants related to:− Retail stores− Medical stores− Specialist stores• Setting-up of electronic devices including firewall and installation of software• Supporting of all IT/Computer hardware and software related queries including troubleshooting of any issues• Arranging of new fibre, PABX and IT related contracts for each of the tenants• Overseeing internet connectivity as well as supervising network usage and cybersecurity at the Midrand Medical Centre• Designing and hosting of new websites for Health Emporium and Midrand Medical Centre using Wix.com - Websites www.healthemporiummidrand.com and www.midrandmedicalcentre.net• Collaborating with colleagues associated with Marketing-related joint responsibilities, promotions, events, advertising and signage for both Health Emporium Health & Wellness Centre and Midrand Medical Centre• Incorporating Organic Search Engine Optimisation into the Digital Marketing Strategy specific to the Health Emporium and Midrand Medical Centre websites as well as compiling weekly Google Analytic Reports and SEO Reports• Planning and executing of Social Media Management of all profiles on various SM platforms for tenants within Health Emporium Health− Content creation of posts for: ~ Promotions~ Events~ Advertising− Monitoring alerts, posts and comments for all SM account pages - Google, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.• Compiling of weekly reports regarding each of the stores Social Media accounts including giving stats of their digital footprint, activity, and insights
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Field Marketing And Store Development ManagerOne Thread Advertising Jun 2009 - Aug 2014Nationwide• Weekly responsibilities consisted of managing:− Supplying reports and roviding feedback− Ensuring in-store branding− Hosting promotions− Supervising and team management• Key duties comprised of the following areas:− Brand Management:~ Activity planning, creation, and co-ordination to ensure brand image~ Liaising and co-ordinating all brand related activities~ Distributing of POS devices~ Managing and supervising reps at store level~ Administration weekly reporting of feedback~ Dealing with difficult situations and challenges as well as problem solving issues− Communications:~ Liaising and co-ordinating all communication and activities~ Promoting internal awareness of project information and changes~ Distributing of communication between teams~ Providing print materials and branding strategies~ Handling directly with public requests~ Developing and distributing of marketing materials− Promotions:~ Developing and planning various promotional activities~ Negotiating with Retail, Mall and Store Managers to determine a project’s implementation plan dependant on promotion~ Co-ordinating the implementation of promotions through to completion~ Drawing up of budgets and cost management planning~ General management, booking, placing, and spot-checking~ Gathering of relevant product information for reporting− Training:~ Formulating training programmes and materials~ Booking and providing training for store staff at all mass retail chain stores nationwide~ Compiling reports conveying the store’s current level of trained staff - based on test~ Proposing alternative solutions to solve and address training challenges~Performing in-store coaching and support of new managers~ Conducting frequent assessments and evaluations on training methodsAchievements:Being promoted to Field Marketing and Store Development Manager from Head Field Marketer on the Canon SA Account. -
Field MarketerInsights Promotions Mar 2008 - Apr 2009Johannesburg Metropolitan AreaMy responsibilities included:• Organising and supporting all in store activities from setting up promotions to merchandising to product returns. • Carrying out key duties and tasks as well as overseeing a team of two other field marketers• Creating and presenting monthly feedback evaluations for the client and liaising with the client
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Marketing And PromotionsStudents Unlimited 2002 - 2007Johannesburg Metropolitan Area• Held numerous roles at different companies varying from the official Marketing and Branding for the ICC Cricket World Cup in 2003 to Pamphlet Distribution as well as Bartending and Stocking through to Promotions
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Owner And ShareholderBarcode Bar Lounge 2002 - 2004Johannesburg Metropolitan Area• Researching and reviewing of market and target audience pre-launch of the opening• Compiling of marketing approaches and best advertising methods• Sourcing and vetting of suppliers, etc.• General management of business operations and processes which including day-to-day functions • Preforming regular stock take, ordering of itemised products, inspecting, and accepting of deliveries, detailing of all finances, etc.
Craig Abrams Skills
Craig Abrams Education Details
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It And Project Management -
It And Project Management -
South African Hockey AssociationPhysical Education Teaching And Coaching -
Sandrigham High SchoolMatric
Frequently Asked Questions about Craig Abrams
What company does Craig Abrams work for?
Craig Abrams works for Robust Marketing
What is Craig Abrams's role at the current company?
Craig Abrams's current role is Project Manager - Robust Marketing.
What schools did Craig Abrams attend?
Craig Abrams attended Boston City Campus, Boston City Campus, South African Hockey Association, Sandrigham High School.
What skills is Craig Abrams known for?
Craig Abrams has skills like Project Management, Marketing Management, Project Planning, Brand Management, Event Planning, Events Coordination, Events Management, Promotions, Visual Basic 5.0/6.0, Comptia A+ Certification, Ms Project, Microsoft Office.
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Craig Abrams
Temecula, Ca4cisco.com, yahoo.com, gmail.com, cisco.com1 (408) 5XXXXXXX
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