Co-Founder
Chicago
Innovation: Drove transformative change during my tenure at Shmeal, pioneering a pathway for chefs to excel beyond the restaurant industry. Over 1,000 chefs applied to use our platform and serve meals from their home kitchen, ultimately serving over 10,000 meals to customers.Customer insights: At Shmeal, I spearheaded customer engagement initiatives, conducting dozens of insightful JTBD (Jobs to be Done) interviews to deeply understand our customers' needs. This data-driven approach not… Show more Innovation: Drove transformative change during my tenure at Shmeal, pioneering a pathway for chefs to excel beyond the restaurant industry. Over 1,000 chefs applied to use our platform and serve meals from their home kitchen, ultimately serving over 10,000 meals to customers.Customer insights: At Shmeal, I spearheaded customer engagement initiatives, conducting dozens of insightful JTBD (Jobs to be Done) interviews to deeply understand our customers' needs. This data-driven approach not only enhanced our product but also allowed us to craft solutions that directly addressed the real challenges our customers faced.Prototyping: Conducted user testing sessions and utilized Figma to meticulously design and refine the UI/UX of our app. By prioritizing customer success, I ensured our design decisions were not only visually compelling but also aligned with user needs, resulting in an app that consistently delivered an outstanding user experience.Social media: Crafted compelling creative content for our social media channels, showcasing our talented chefs and spotlighting the exceptional user experience. Through strategic storytelling, I drove thousands of app downloads, effectively elevating Shmeal's brand presence and user engagement. Show less