At Sous, we are building a platform to connect customers with their own in-home personal chef, for weekly meal prep or special occasions. Our mission is to help chefs escape the low-paying restaurant grind, and help our customers de-stress, eat better and live longer.

Serve as a strategic advisor to EPC, with a focus on operations, marketing and customer acquisition.

Technology Development: Leading with customer insights and prototyping, I spearhead the development of cutting-edge technology at EPC to connect customers with personal chef experiences and weekly meal prep, including an iOS and web app.Customer discovery: Lead customer discovery efforts by conducting in-depth interviews with our weekly meal prep customers using a JTBD methodology. Through these insightful conversations, I uncovered invaluable customer insights – informing strategic product… Show more Technology Development: Leading with customer insights and prototyping, I spearhead the development of cutting-edge technology at EPC to connect customers with personal chef experiences and weekly meal prep, including an iOS and web app.Customer discovery: Lead customer discovery efforts by conducting in-depth interviews with our weekly meal prep customers using a JTBD methodology. Through these insightful conversations, I uncovered invaluable customer insights – informing strategic product decisions and driving marketing campaigns that resonated with our clientele.SEO: Spearhead a strategic SEO initiative, optimizing our online presence by targeting high-volume keywords and enhancing our search engine rankings, driving substantial free traffic to our site.Techstars Chicago '23: Passionate about applying the knowledge and skills acquired during my time in the Techstars Chicago '23 cohort to build and grow successful ventures, drive innovation, and to always lead with a "give first" mentality. Show less

Innovation: Drove transformative change during my tenure at Shmeal, pioneering a pathway for chefs to excel beyond the restaurant industry. Over 1,000 chefs applied to use our platform and serve meals from their home kitchen, ultimately serving over 10,000 meals to customers.Customer insights: At Shmeal, I spearheaded customer engagement initiatives, conducting dozens of insightful JTBD (Jobs to be Done) interviews to deeply understand our customers' needs. This data-driven approach not… Show more Innovation: Drove transformative change during my tenure at Shmeal, pioneering a pathway for chefs to excel beyond the restaurant industry. Over 1,000 chefs applied to use our platform and serve meals from their home kitchen, ultimately serving over 10,000 meals to customers.Customer insights: At Shmeal, I spearheaded customer engagement initiatives, conducting dozens of insightful JTBD (Jobs to be Done) interviews to deeply understand our customers' needs. This data-driven approach not only enhanced our product but also allowed us to craft solutions that directly addressed the real challenges our customers faced.Prototyping: Conducted user testing sessions and utilized Figma to meticulously design and refine the UI/UX of our app. By prioritizing customer success, I ensured our design decisions were not only visually compelling but also aligned with user needs, resulting in an app that consistently delivered an outstanding user experience.Social media: Crafted compelling creative content for our social media channels, showcasing our talented chefs and spotlighting the exceptional user experience. Through strategic storytelling, I drove thousands of app downloads, effectively elevating Shmeal's brand presence and user engagement. Show less

Marketing Collateral: Strategic development and creation of impactful sales collateral that empowered the sales team to effectively communicate our solutions and drive business growth, with a specific focus on professional video production and compelling pitch decks.Trade Show Execution: Orchestrated seamless and impactful trade show experiences, showcasing our B2B supply chain software solution to a diverse audience and effectively driving engagement, partnerships, and market… Show more Marketing Collateral: Strategic development and creation of impactful sales collateral that empowered the sales team to effectively communicate our solutions and drive business growth, with a specific focus on professional video production and compelling pitch decks.Trade Show Execution: Orchestrated seamless and impactful trade show experiences, showcasing our B2B supply chain software solution to a diverse audience and effectively driving engagement, partnerships, and market visibility.Email Marketing: Created and executed impactful email campaigns that drove engagement, nurtured leads, and contributed to the overall success of our market initiatives. Show less