Craig Becker Email & Phone Number

Boston, Massachusetts, United States

• Collaborated with Academic and Enrollment Management teams to develop compelling messaging and positioning throughout the learner journey.• Collaborated with faculty leads and Enrollment Management to build high-performing marketing campaigns for increased sales pipeline and new customer acquisition.• Determined advertising and marketing content needs across various channels in collaboration with Enrollment Management.• Became an expert on market trends, competitive landscape, and buyer behaviors, providing regular internal education.• Developed learner personas, value propositions, and messaging cascading throughout the organization.• Gathered competitive intelligence and developed differentiation strategies.• Supported development of dashboards in Tableau to provide historic and to-date performance.• Created PowerPoint presentations showcasing actionable insights and recommendations for marketing strategy and senior leadership briefs.

• Align with partners in academics, learning & development, and student experience to drive growth and ensure program information is current and complete• Serve as marketing lead for new program launches and program revisions, as well as promote thought leadership and reputation of programs• Conduct ongoing competitive, market, industry/regulatory and other research to continually find and make recommendations on new programs, partnerships, marketing opportunities and management of existing programs• Develop marketing collateral in support of recruiting and marketing efforts for assigned programs• Manage product specific partnerships, specialized accreditations and/or program affiliations; ensure product marketing is aligned with program-specific industry compliance, competencies and general quality standards• Work cross-functionally with all marketing to achieve University top level strategic goals

• Maintain monthly contact with caseload of 250+ active students while providing unparalleled level of service.• Understand and efficiently communicate academic and administrative policies to internal and external customers.• Educate students about resources and support services available based on weekly progress.• Responsible for any student issues, and follow through with assistance until they are fully resolved all while keeping the student informed throughout the process.• Establish and maintain cooperative and collaborative relationships with faculty, staff and other internal customers.• Developed the ability to utilize multiple systems and reports while working with a live student including but not limited to Microsoft Word, Excel, Outlook, CRM, ImageNow and Colleague.

• Represented institution in professional manner while working with prospective students.• Conducted interviews with prospective students. Interviews included evaluating the prospective student’s needs, interests, and qualifications while providing clear and concise information to help the student make an informed decision on program offering, delivery mode, and to ensure our school is a fit.• Assisted prospective students through each step of the admission process.• Maintained the target metrics, which are establish by leadership, by converting prospective students into confirmed admissions and succeeded in achieving the performance goals.• Utilized skills in Microsoft Word, Excel and CRM.

● Promoted to 1st Assistant Manager position within six weeks of employment.● Responsible for ensuring the achievement of company established sales goals to contribute to overall business growth. ● Trained and managed a team of ten sales associates and secondary assistant managers. ● Work with a wide age range of customers to identify and satisfy needs and wants. ● Able to efficiently use the computer and cash register systems in sync to create transactions.

● Responsible for attending Division III athletic contests and collecting data, as well as assisting with game day operations. ● Interpreted box scores and wrote articles for the University’s website based on those interpretations. ● Communicated with several members of the Rivier University Athletic Department and local outside media such as the Nashua Telegraph on a daily basis. ● Developed proficient skills in Microsoft Office and the StatCrew program. ● Represented and portrayed the University in a positive way with all work performed.

● Trained and led a team of 8 porters to provide exceptional customer service and work in an efficient manner. ● Communicated with Service Director and heads of multiple departments on a daily basis to ensure optimal function of the customer service area within a multimillion dollar dealership.