Craig Becker Email & Phone Number

Boston, Massachusetts, United States

• Collaborated with Academic and Enrollment Management teams to develop compelling messaging and positioning throughout the learner journey.
• Collaborated with faculty leads and Enrollment Management to build high-performing marketing campaigns for increased sales pipeline and new customer acquisition.
• Determined advertising and marketing content needs across various channels in collaboration with Enrollment Management.
• Became an expert on market trends, competitive landscape, and buyer behaviors, providing regular internal education.
• Developed learner personas, value propositions, and messaging cascading throughout the organization.
• Gathered competitive intelligence and developed differentiation strategies.

• Align with partners in academics, learning & development, and student experience to drive growth and ensure program information is current and complete
• Serve as marketing lead for new program launches and program revisions, as well as promote thought leadership and reputation of programs
• Conduct ongoing competitive, market, industry/regulatory and other research to continually find and make recommendations on new programs, partnerships, marketing opportunities and management of existing programs
• Develop marketing collateral in support of recruiting and marketing efforts for assigned programs
• Manage product specific partnerships, specialized accreditations and/or program affiliations; ensure product marketing is aligned with program-specific industry compliance, competencies and general quality standards
• Work cross-functionally with all marketing to achieve University top level strategic goals

• Maintain monthly contact with caseload of 250+ active students while providing unparalleled level of service.
• Understand and efficiently communicate academic and administrative policies to internal and external customers.
• Educate students about resources and support services available based on weekly progress.
• Responsible for any student issues, and follow through with assistance until they are fully resolved all while keeping the student informed throughout the process.
• Establish and maintain cooperative and collaborative relationships with faculty, staff and other internal customers.
• Developed the ability to utilize multiple systems and reports while working with a live student including but not limited to Microsoft Word, Excel, Outlook, CRM, ImageNow and Colleague.

• Represented institution in professional manner while working with prospective students.
• Conducted interviews with prospective students. Interviews included evaluating the prospective student’s needs, interests, and qualifications while providing clear and concise information to help the student make an.
• Assisted prospective students through each step of the admission process.
• Maintained the target metrics, which are establish by leadership, by converting prospective students into confirmed admissions and succeeded in achieving the performance goals.
• Utilized skills in Microsoft Word, Excel and CRM.

• Promoted to 1st Assistant Manager position within six weeks of employment.
• Responsible for ensuring the achievement of company established sales goals to contribute to overall business growth.
• Trained and managed a team of ten sales associates and secondary assistant managers.
• Work with a wide age range of customers to identify and satisfy needs and wants.
• Able to efficiently use the computer and cash register systems in sync to create transactions.

• Responsible for attending Division III athletic contests and collecting data, as well as assisting with game day operations.
• Interpreted box scores and wrote articles for the University’s website based on those interpretations.
• Communicated with several members of the Rivier University Athletic Department and local outside media such as the Nashua Telegraph on a daily basis.
• Developed proficient skills in Microsoft Office and the StatCrew program.
• Represented and portrayed the University in a positive way with all work performed.

• Trained and led a team of 8 porters to provide exceptional customer service and work in an efficient manner.
• Communicated with Service Director and heads of multiple departments on a daily basis to ensure optimal function of the customer service area within a multimillion dollar dealership.