Craig Benoit Email & Phone Number

Plymouth, Ma, Us

Canton, Ma, Us

Canton, Ma, Us

Canton, Ma, Us

• Drive sustainable growth for key categories accounting for more than 60% of total revenue and 80% of unit sales• Develop brand and category strategic direction while leading diverse teams and implementation processes• Manage assortment planning, forecasting, inventory control, and profitability in all supply and distribution networks• Lead total brand pricing and promotional strategy creation, sell-in, and execution across all consumer channels

Canton, Ma, Us

• Exceeded record annual sales, margin, transactions, and inventory efficiency goals in high-profile categories• Maximized limited resources to develop, sell-in, and launch multiple product, promotional, and training initiatives• Delivered new products and programs focused on driving sales and margin growth for over 2,500 stores• Lead national charitable program creation, integration, and event development

Boston, Ma, Us

• Managed the creation, implementation, and execution of product and marketing strategies across global markets• Drove alignment with international sales teams to optimize product, marketing, and program efficiency impacts• Identified, presented, and enacted initiatives to capitalize on cost savings, trend, and market-level opportunities• Created business analysis and strategy presentations for executive board, global conventions, and key accounts

Boston, Ma, Us

• Worked directly with global SBU heads to define and outline global asset strategies• Strategically planned asset signings, utilizations, and product launch integrations for a global brand• Developed long-term creative plans for asset activation to benefit brand and category initiatives• Executed topical campaigns around assets to create awareness between the asset and the brand• Developed detailed marketing and event briefs while managing the vendor selection and negotiation process, external agency relations, and deliverables• Served as a central contact to drive cross-functional integration across global disciplines to maximize asset ROI

Boston, Ma, Us

• Managed all planning, purchasing, and promotion of licensed apparel in 140 company retail stores• Consistently drove annual double-digit sales and margin category growth• Planned, negotiated, and executed the successful liquidation of excess company inventory to retain margins• Created and developed specific apparel lines in adherence with purchasing and production timelines• Assisted in the allocation of product during peak sales periods

Boston, Ma, Us

• Created detailed store and style profiles to ensure optimal product purchasing and efficient distribution• Developed contingency plans to compensate for product delivery issues and maintain sales and margin goals• Led a joint corporate integration product initiative following The Adidas Group's acquisition of Reebok• Trained and developed new allocators while serving a dual role as buyer/allocator

Boston, Ma, Us

• Responsible for the planning, allocation, and analysis of two separate business units• Worked directly with logistics teams and buyers to accurately plan warehouse and store shipping targets• Provided input on allocation systems and distribution best practices based on industry experience

Framingham, Ma, Us

• Analyzed business trends and formulated multimillion dollar weekly shipping strategies for over 750 stores• Worked as a direct liaison between all stakeholders within the procurement and distribution channels• Oversaw three allocators and represented the department in planning and distribution meetings

Master Of Business Administration (Mba), Marketing

Bachelor Of Science (B.S.), Marketing