Luanne Alexander Email & Phone Number

Canton, Ma, Us

• Develop and implement an overall email and SMS marketing strategy that supports the company's marketing and business objectives.• Develop and maintain email marketing strategic and content calendar, leveraging historical campaign results to guide the planning and forecasting process.• Manage the end-to-end email campaign process, including list segmentation, scheduling, testing, deployment, and performance tracking. Analyze data to segment marketing campaigns based on behavior to optimize campaigns. • Plan, create, and execute high-quality email campaigns that drive customer engagement, conversions, and revenue growth. Collaborate with cross-functional partners to create compelling and personalized email content, including marketing campaigns, promotional offers, etc. based on the company’s brand pillars and narratives. Collaborate with brand and creative services to ensure unified messaging and creative.• Develop and own the lifecycle communication for email and SMS marketing. From ideation to launch to optimization, develop and execute touchpoints to move the customer through the funnel, driving engagement, loyalty status migration, retention, and win back across the customer segments. Identify opportunities and develop behavioral triggers and events across the customer lifecycle with an emphasis on personalization. • Drive the personalization strategy for Email and SMS, increasing and scaling personalization to deliver the right content at the right time to the right customer.

Canton, Ma, Us

Quincy, Ma, Us

• Partner with Healthcare, Workwear & Footwear merchandising teams to create marketing content calendar. • Manage email marketing campaigns from planning, copy writing, coding and reporting. • Provide direction to creative teams for emails, homepage and banner content for company website. • Develop online promotions and campaigns to drive sales online and in store. • Strategize email segmentation of 500K active customer lists resulting in 40% YOY increase.• Create and maintain email campaign analysis report, using Google Analytics, for weekly presentation.• Contribute to social media strategy and content creation.• Proficient use of Oracle Responsys, Oracle ATG and Zmags for campaign support.

Fort Lauderdale, Florida, Us

• Drove the development, execution and optimization of email marketing and trigger campaigns. • Strategized email segmentation of 4M active and inactive customer lists. • Provided weekly email marketing reporting, analysis and forecasting insights. • Collaborated with merchandising and creative teams to develop email and social content.• Executed social strategy and provided performance results. • Maintained and distributed digital marketing campaign calendar.• Managed relationship and drove content creation for affiliate and display advertising programs.• Transitioned email service providers and audited new email database.

Norwell, Ma, Us

• Maintained vendor relationships and managed ecommerce projects for email, search and online marketing.• Coordinated with technical, creative and marketing teams on ecommerce projects, email and banner marketing.• Wrote copy and planned content for web banners, email marketing and remarketing banners.• Oversaw and trained team of five to support ecommerce and technical initiatives.• Created and managed ecommerce calendars to distribute to production and marketing teams.• Identified opportunities to improve the display and functionality of emails and consultant websites.

Quincy, Ma, Us

• Managed strategy, testing, segmentation, deployment and analysis of email campaigns to 1.7-million-member list.• Collaborated cross-functionally to ensure key messaging and positioning were implemented and on brand. • Defined email plan by partnering with merchandising and marketing groups and implementing best practices. • Conducted testing and provide analysis (with Omniture) to determine future contact strategy and list segmentation.• Supervised and trained team members on production schedule and deployment of email campaigns.• Researched and developed competitive analysis of top retail emails to add value to J. Jill's email program

Framingham, Ma, Us

• Maintained corporate-wide email marketing calendar and optimized contact strategy across all business teams• Coordinated the execution of weekly customer development campaigns, customizations and trigger campaigns • Lead frequent meetings with email and business teams, as well as email vendor• Managed email budget, monitoring any changes and allocating dollars accordingly • Developed, maintained and presented program reporting and other analysis or reporting as needed• Formulated and tested new customization strategies that leveraged analysis on customer behavior

Burlington, Ma, Us

• Created efficiencies and maintain quality in client email campaign production for entire team• Effectively managed tier one client email campaign schedule• Implemented client html edits personally or by communicating with development team• Responsible for training and transitioning accounts to new hires• Provided resource solutions to accommodate new accounts and current client growth

Burlington, Ma, Us

• Coordinated client’s weekly schedule to send email twice a week to 6 million subscribers • Managed internal team to create mailings, applications and other technical projects• Acted as main point of contact in fielding all client questions and concerns• Added value by providing strategic additions and suggestions to client programs• Prepared and presented quarterly analytic reviews to the client

Certification, Ecommerce

Bachelor’S Degree, English