With over 35 years of experience in the technology industry, I am passionate about solving real-world problems, understanding emerging markets, and bringing customer-oriented products and solutions to the market at scale.As the CEO of assaya, I lead a team of experts in developing and deploying our iaX Universal Rapid Diagnostic Reader, a game-changing device that removes human error, reduces costs, improves sensitivity, and utilises machine vision for lateral flow assays.My core competencies include strategic planning, business development, product management, technology road mapping, and team building. I have a deep understanding of complex systems and a track record of conceiving, architecting, designing, developing, testing, validating, and launching innovative products and solutions that support long-term strategic objectives. I have also built solid international business relationships in North America, Asia, and Europe, and I have extensive knowledge of software/hardware development and manufacturing processes.I am driven by the mission of advancing lateral flow assay based Rapid Diagnostic Tests worldwide and making diagnostic testing more accurate, accessible and digitized for everyone.