Craig Smith Email & Phone Number

Spokane, Wa, Us

New York, Ny, Us

Responsible for providing strategic input to the business and aligning internal teams, ranging from executive to service delivery, sales, product, and account management, to increase client attraction, retention, and growth.★ Chaired the Client Advisory Board (CAB), a program that brings together top clients and ENGIE executives to identify business opportunities and strategies for growth. ★ Built a global client satisfaction program which enabled consistent measurement of NPS and Customer Satisfaction KPI’s and the identification and prioritization of service-related improvements that drove increased client satisfaction and retention. ★ Designed the business strategy for the use of Salesforce CRM and Qualtrics (client survey platform) to enable account management teams to have greater visibility to survey responses and management of follow-up tasks which were built using workflows. Currently in the early stages of exploration for enabling further efficiency through automation.★ Reinvented the Client Business Review experience, a pain point in the client journey, to reduce the emphasis on past performance/issues and shift the conversation to a forward-looking strategic discussion which significantly increased up-sell opportunities for Account Managers.★ Developed a new market intelligence function that centralized market intelligence, including market research, competitor analysis, win/loss analysis, industry trends/news.★ Established a global brand perception baseline through the execution of a global brand study. The study evaluated brand presence, proposition and personality and was used by the executive team and marketing team to help prioritize and improve 2023 plans.★ Manage partnerships with 3rd party providers used by our sales, marketing & delivery teams, including CDP, BNEF, Verdantix, Hanover Research, and Qualtrics.

New York, Ny, Us

Built a global product marketing team that consistently outperformed targets, with responsibilities including go-to-market alignment, messaging, sales enablement, sales training, thought leadership, market insights, and client experience.★ Improved sales win rates by an average of 5% per year and contributed to overall company growth ranging from 10% - 18% per year through go-to-market strategies, improved messaging, positioning, and sales enablement.★ Led the sales enablement strategy as the company rebranded from Ecova, to ENGIE Insight, to ENGIE Impact within 3 years. Worked across product management, sales, and executive leadership on the product messaging & positioning, sales enablement strategies, and value propositions.★ Developed and led local sales training programs in N. America and expanded to global as part of a European expansion program. Programs included a combination of live trainings, pre-recorded modules and real-time role plays.★ Developed product messaging, positioning, sales enablement strategies, and value propositions that highlighted ENGIE Impact’s differentiated value and aligned with multiple buyer personas when the company merged with two other companies and rebranded in 2019.★ Played a pivotal role in shaping the strategy and content for substantial RFPs by implementing account-based marketing techniques. Made a substantial impact in securing ENGIE Impact’s largest client, with an annual value exceeding $10 million. As a result, was the only person in marketing to have ever received a sales commission.

Spokane, Wa, Us

At ENGIE Insight (formerly Ecova), I was responsible for managing the Product Marketing team. Some of the top focus areas included increasing sales win rates through activities such as: product training, creation of new sales tools, publishing thought leadership content, messaging for the demand generation team's campaigns, content creation for events and sharing client and market insights.★ Established a shared sales tool repository as part of the marketing tech stack to centralize all sales enablement tools. Regularly reported on usage insights to leadership as the platform was gaining adoption.★ Participated in large RFPs to ensure that messaging was on target, presentations were polished, and differentiators were highlighted and substantiated, including significant contributions to the win of ENGIE Insight’s largest client.

Spokane, Wa, Us

Was hired to build a Product Marketing team from the ground up. Was responsible for aligning with Product Management and Sales to to ensure that the sales teams had the knowledge & tools that they needed to sell Ecova's many products & services. Initial focus areas included: product positioning & messaging, thought leadership, sales enablement and customer & market insights.★ Built a Product Marketing function from the ground up with a focus on sales enablement, sales training, thought leadership, market & client insights.

Independent marketing consultant, helping companies large & small to achieve their goals. Areas of expertise include:★ Marketing strategy development ★ Marketing technology assessments, recommendations and implementations★ User Experience (UX) testing & optimization★ B2C marketing & eCommerce★ B2B marketing & lead generation★ Helping business set up their websites and social media accounts★ SEO★ Ad planning & management for Google AdCenter, Facebook and Instagram★ Google accounts such as: Local, Merchant Center and Analytics

Spokane, Wa, Us

Responsibilities included: Cross-functional team leadership of a team of 14 marketing professionals, marketing strategy, marketing communications, promotions planning, campaign execution, digital nurture programs, social media, advertising, on-site optimization strategy & execution, vendor management, reporting.★ Accelerated sales through customer-centric promotions such as a holiday promotion that generated $2.3M of incremental revenue in two weeks and social media marketing on Instagram that grew followers by 400%.★ Designed an innovative customer nurture strategy to educate & build relationships with leads at the top of the funnel (TOFU) and increase conversion rates at the bottom of the funnel (BOFU).★ Partnered with campaign operations to develop and execute a multi-channel campaign that generated over 160k leads, utilizing display, search and social ads, email, streaming radio, celebrity sponsorship, direct mail, on-demand & live webinars and in-person live streamed events.★ Implemented an ongoing testing & optimization strategy utilizing Optimizely.

Spokane, Wa, Us

As the digital marketing technologist and liaison between marketing and technology, responsibilities included driving the design, delivery and implementation of all integrated marketing initiatives. Additional responsibilities included developing digital strategies, defining requirements for related systems technology, communicating changes to senior leadership, and providing direction to support the overall digital strategies.★ Enhanced the usability of the main campaign lead generation website through responsive design and cutting-edge technology that resulted in a 100% increase in the site conversion rate. ★ Designed and implemented an SEO strategy that moved the top two head terms up three pages to page one in Google’s search results.★ Developed a daily digital dashboard to monitor key website and campaign metrics. The dashboard pulled data from the Google Analytics API and additional KPIs from social and advertising into a single location.

Hillsboro, Or, Us

As the senior online marketing manager for the Americas, responsibilities included all aspects of online marketing from strategy, planning, and budgeting to managing the online team, agency relationships, project execution and reporting. Areas of focus included: website operations, content management, social media, online advertising, lead generation, channel marketing, partnerships/sponsorships, and analytics.★ Architected the SolarWorld USA web presence from the ground up. Built a strategy to evolve the parent company's investor relations website into a strong consumer lead generation website. Increased leads from 2-3 per week to over 250 per week in key targeted markets. ★ Developed a private partner website and online store to improve communications with channel partners and increase operational efficiencies by moving paper and excel based processes online.★ Created a strategy to become an industry leader in social media with an emphasis on building brand awareness and generating leads. Social channels included Facebook, Twitter, YouTube, Flickr, a corporate blog and Google+. Grew Facebook likes from 4 to the largest following of all solar companies at over 21,000.★ Partnered with Project Runway winner, Seth Aaron Henderson, and Portland Fashion Week for an unconventional brand awareness campaign involving a solar inspired clothing line and a runway made from solar panels. Through social channels, this campaign became the top referral and lead source for the year.

Hillsboro, Oregon, Us

Responsible for creating and managing all online marketing for all divisions, including two in the Netherlands, as well as ongoing website improvement and maintenance projects. Functional areas of accountability spanned program management, project management, stakeholder management, design, solution strategy and agency/vendor relationship management.★ Increased online leads generated by 85% through PPC, banner advertising, email marketing, product launch campaigns, site improvements and expansion of online content.★ Managed the creation of a new global channel sales tool portal for delivering sales & marketing assets to both internal and external users. Designed the information architecture, metadata, content migration and rollout strategies. Worked with global stakeholders. ★ Developed an annual image contest to engage customers and generate content to showcase the research being done worldwide on FEI electron microscopes.

Santa Clara, California, Us

Responsible for managing content and operations for the Intel® Reseller Center website. Directed online product launch campaigns on the global Reseller website in 17 languages, managed online metrics for the Reseller site and participated in ongoing site improvement and maintenance projects. Functional areas of accountability spanned project management, online metrics, technical leadership and stakeholder management across 5 geographies.★ Developed the online marketing strategy for Intel® Server products on the Reseller website, which included spotlights, cross linking, newsletters and personalized messages to Channel Partner Program members.★ Worked with teams in five geographies to redesign and rebuild the Reseller website in 17 languages. Created content templates, built the master copy of the new site content and led the Japanese localization.★ Owned Web metrics for the Reseller site. Developed a monthly indicator package for the worldwide sites, using Omniture SiteCatalyst, such as one to determine member viewing habits, a valuable tool in establishing sales leads.

Santa Clara, California, Us

As part of an internal agency I managed all creative development and maintenance projects on the Intel(R) Business/Enterprise Web site (intel.com/business), including budgets, planning, creative strategy, implementation, stakeholder and client communications, and led a team of developers, designers, writers, and quality analysts.

Santa Clara, California, Us

Managed web content on Intel.com, scoped projects and provided technical leadership within the internal web agency.

Bs, Business Management, Marketing

Certificate In Ghg Accounting