Craig Fairbetter Email & Phone Number

I am a results-oriented Business Development leader with experience building and executing best-in-class sales plans, creating marketing programs that generate excitement, and influencing without authority. I deliver bottom line impact by connecting brand strategy with sales execution. With a history of successful account management, I have a passion for developing mutually beneficial customer relationships through cross-functional collaboration.My core competencies include:• Business Development in National Accounts• Building Materials/Industrial/MRO Distribution• Channel Management• Cross-Functional Workflow• Broker/Sales Team ManagementCollaborating with industry-leading General Contractors such as McCarthy, DPR, Whiting-Turner, Skanska, Gilbane, Brasfield & Gorrie, Vaughn, R-O, Robins & Morton and more from coast to coast. I also have experience creating and managing relationships with Building Materials, Industrial Supply, MRO and Safety distributors. In the CPG market, I have a diverse channel background managing large national accounts such as Walmart, Sam's Club, Dollar General, Family Dollar, Walgreen's, CVS, Kmart, Toys R Us, and Food Lion.

Listed skills include Consumer Products, Cross Functional Team Leadership, Strategy, Shopper Marketing, and 19 others.