Rob Wilber Email & Phone Number

Brunswick, Maine, United States

• Devised comprehensive campaign strategies across search and display paid digital channels for national brands to support client growth
• Conducted market research providing competitive analysis and data on industry trends to identify growth opportunities
• Created marketing plans with forecast performance analysis
• Provided end-to-end campaign execution by allocating budgets, monitoring and analyzing performance, and maximizing ROI with optimizations
• Managed performance of paid search and programmatic display campaigns for clients providing budget, spending mix, keyword, targeting, bid, and audience recommendations and optimizations
• Created and presented reports highlighting new revenue opportunities using KPIs to track and meet clients’ business objectives and financial goals

Remote

• Managed, organized, and delegated advertising assignments to contractors
• Executed DSP display campaign set-up and optimizations
• Produced business reviews and end-of-campaign reports with analysis and insights
• Created media plans using a variety of awareness, consideration, and conversion products and appropriate audience targeting
• Proactively created Marketing Mix Model reports with 3rd party stakeholders
• Utilized various audience tools to create audience-targeting strings

Portland, Maine

• Oversaw the marketing strategy for clients making up 40% of the company’s recurring monthly revenue
• Lead Energy Circle’s efforts in paid social advertising; creating funnels, audience segmentation, retargeting campaigns and overall best practices
• Strategized, developed, and managed paid digital marketing campaigns across Facebook, LinkedIn, Spotify, Google Ads, and Instagram
• Developed audience personas for targeted messaging
• Utilized a/b testing in campaign messaging, audience targeting, and landing pages
• Generated demand, leads, and built brand awareness for a diverse set of both B2C and B2B clients using a variety of digital marketing tactics

• Built and managed digital marketing campaigns for clients
• Created targeted audience personas, measured performance, and developed strategies to engage consumers
• Created paid and organic campaigns on social media outlets (Facebook, Twitter, Reddit) with the goal of building and engaging followers
• Identified targeted keywords for use in Google Ads Campaigns
• Utilized strong project management skills to juggle tasks independently

Portland, Maine

• Drafted data driven and goal oriented marketing and communications plans for the organization, analyzing results and making necessary changes on a regular basis
• Using geographically and demographically targeted digital marketing campaigns, helped increase the Downhill 24 annual fundraiser total from $62,000 to $283,000
• Increased WinterKids Passport sales by 14% using Google Ads, paid and organic Facebook advertising, and email marketing
• Managed paid and organic social media efforts increasing Facebook page likes from 2,795 to 7,000
• Created e-mail deployment calendar, optimizing click-through rates through A/B test e-mails and list segmentation, and measuring performance using analytics, increasing e-mail subscriber list from 11,500 to 16,500
• Managed all website content and SEO

Portland, Maine

• Managed projects, priorities, and deadlines to produce daily newscasts.
• Provided a strong attention to detail and accuracy in a highly deadline driven environment.
• Organized daily story rundowns across evening newscasts.
• Analyzed viewer trends, created and executed strategies to improve ratings, and monitors effectiveness of strategies.
• Executed decisions on coverage, content, and show presentation.
• Developed and produced written, graphic, and video content using a variety of software.

Portland, Maine

• Worked to lead and shape the #1 late night newscast in Portland.
• Determined the placement and relevance of the news stories for the 11 p.m. newscast.
• Served as the nightside leader of the newsroom.
• Managed and organized night-side field crews for daily assignments.
• Coordinated the development of stories with the night-side reporter.
• Create graphics for the 11 p.m. newscast.

Portland, Maine

• Oversaw the video editing of the 5:30 p.m. and 11 p.m. newscasts.
• Utilized excellent time management skills to meet daily editing deadlines.
• Coordinated video intake from multiple feed sources.

Portland, Maine Area

• Conducted sales with customers
• Distributed product expertise and advice
• Managed all internet orders
• Coordinated custom orders with multiple company departments
• Troubleshot supply and delivery logistic challenges

Bachelor'S Degree, Communications / Psychology

Education record

Activities and Societies: National Honor Society