Craig Hook Email & Phone Number

San Jose, California, United States

Transfer Pricing Director at PwC (contractor) working on planning, M&A, documentation, and implementation projects for publicly traded and privately funded crypto, fintech, tech, and life sciences companies.

San Mateo, California, United States

Founded Direct-To-Consumer company in the fragrance category of the Beauty & Personal Care segment of the Consumer Packaged Goods (CPG) industry. Implemented digital selling platforms to commercialize products in the United States of America (first customer sale May 2019). Sold new products to customers in more than half of U.S. states within five months of commercialization and generated a balanced customer base from U.S. regional and state perspectives over time. Successfully registered the 'Be Soliflore' trademark with U.S. Patent & Trademark Office. Managed all aspects of the business, including: ongoing advertising, marketing and store development in various e/m commerce channels to support sales and grow the business; developing the olfactive vision, palette, and strategy for fragrance brand; product design, development, and planning including collaboration with third party creatives; development of relationships with third party fragrance house, contract manufacturers, and supply chain partners including technical/R&D collaboration, product roadmap, and site visits; design, development, and planning for branded apparel including working with third party designers and collaboration partners; ongoing collaborations with creatives and social media for brand content and strategy and digital; teamed with and mentored interns including communications with school personnel; and finance, tax, legal/IP, insurance, regulatory management, and brand protection.

Oakland, California, United States

Served as Situation Unit Leader in the Planning Section of FEMA in the U.S. Department of Homeland Security (DHS) for the COVID-19 disaster; 120-day position. • Prepared daily Region IX HQ report for dissemination by Deputy Field Coordinating Officer to Federal partners. • Responsible for daily Senior Leadership Brief (SLB), reporting on critical needs, interagency and Federal/State/Territory/Tribal coordination, and key situational updates on significant response/recovery planning and execution for geographic areas of Region IX. Evolved daily information gathering, analysis, and reporting for 2020 California wildfire response. • Led bi-monthly Region IX Oakland JFO Command and General Staff meetings, providing Command and teams with situational updates, shepherding functional brief-outs, and coordinating with Planning team on assessing information learned from leadership and impacts in the forward operational period.• Assessed information on global terrorism, transnational and domestic crime, and cyber/information security via Homeland Security Information Network (HSIN) bulletins and other reports.

San Jose, California, United States

Director of global tax structuring team serving technology and life sciences clients. Recognized as technical expert for valuing intangibles for transfer pricing purposes, collaborating with Firm’s Valuation professionals on key clients. • Attended sales calls with Partners with tax and finance executives of key clients. Won work, led projects, and trained/mentored staff. • Directed significant transfer pricing engagements for tax restructurings, with workstreams requiring feasibility studies, IP valuations, senior-level client communications and presentations, technical review of deliverables, implementation (e.g., intercompany agreements), and reviews with client financial statement auditors. • Responsible for large-scale transfer pricing engagement, serving as technical lead on all workstreams and leading teams on high-volume deliverables for U.S. Federal and foreign regulatory purposes, including Master file and Local files under OECD BEPS. Served as technical expert on financial transactions and transfer pricing acquisitions due diligence. • Led transfer pricing aspects of U.S. tax provision reviews for Firm’s financial statement audit clients.• Taught transfer pricing courses in the Master of Tax program at San Jose State University, collaborating with Partners and staff on instructional materials. Conducted internal training programs and mentored junior personnel.

San Jose, California, United States

Responsible for transfer pricing projects relating to global documentation, acquisitions, leasing/loans, theater, agreements with tax authorities, and transfer pricing audits. • Managed yearly global documentation engagement, collaborating with external service providers. • Conducted technology fact-finding interviews with the business and coordinated with external legal counsel on transfer pricing audits involving IP issues during a highly acquisitive period (large and middle market deals).• Prepared quarterly and year-end transfer pricing models including risk analyses for U.S. tax provision purposes, coordinating with U.S. federal tax team. • Coordinated operational TP implementation including: forecasting and analysis to set system transfer prices; collaborating with internal and external legal counsel on harmonizing intercompany agreements of acquired companies; working cross-functionally to integrate acquired companies into Cisco’s global TP policy, US GAAP financials for ongoing TP modeling, and global documentation framework.

San Jose, California, United States

Managed transfer pricing documentation engagements for U.S. publicly traded and privately funded technology and life sciences clients. Responsible for documentation projects for U.S. Federal and foreign regulatory purposes. Collaborated with Partners in sales processes and led large-scale engagement for key technology client of firm.

Palo Alto, California, United States

Executed buy/sell side advisory, series “C” capital raise, distressed sales, and financial advisory in Firm's start-up investment banking subsidiary. Assisted Managing Directors with pitching projects to clients and winning work. Collaborated with valuation, restructuring and advisory professionals across workstreams. Presented findings with Managing Director and EY Assurance Partner to Board of client (joint venture of major aerospace and defense companies) within days of the September 11, 2001 terror attacks, traveling coast-to-coast immediately after the disaster. Earned Series 7/63 NASD (now FINRA) licenses as condition of employment.

San Jose, California, United States

Managed and executed transfer pricing projects for technology and life sciences clients, particularly many pre-IPO companies leading into the 'dotcom' era. Developed definitive comparable company data sets and executed documentation projects for U.S. Federal and foreign regulatory purposes. Regularly interviewed client senior R&D and other leadership to conduct fact-finding on state of technology and future exploitation plans and prepared memoranda. Recognized for contributions to research in Partner's publications in transfer pricing professional journals.Worked in practice as MBA Intern during summer 1996. Conducted economic and financial analyses and wrote research paper on Relational Database Management Systems (RDBMS) industry, increasing practice’s knowledge of industry and client. Re-hired for full-time position.

Ba, Economics

UC Davis Economics Club, 1990-1992 Intramural Football

Mba, Finance And Accounting

-Treasurer, Owen Toastmasters, 1996-1997 -Secretary, Accounting & Corporate Finance Association, 1995-1996 -100% Owen volunteer

Ma, Economics

Thesis: Estimating the Effect of Secondary School Computer Use on Post-secondary Educational Attainment: An Analysis of High School &.