Craig Johnson Email & Phone Number

Raleigh-Durham-Chapel Hill Area

Raleigh-Durham-Chapel Hill Area

Responsible for all facets of sales strategy and sales tactics for EduNav's completion analysis platform and academic planning and management platform for half of the country. Participate in developing new, unique marketing strategies. Build sales development strategies for enhanced lead generation. Work closely with senior higher education administrators.

Chapel Hill, North Carolina, United States

Provide strategic advising to senior leadership with a focus on sales and marketing strategy within the Higher Education market.

Chapel Hill NC

Responsible for all sales and business development partnerships within the southern Mid-Atlantic, Ohio Valley, select Mid-West, and Mid-South regions for the Campus.app portal platform. Providing a personalized, deeply integrated, and interactive experience to the entire higher education enterprise, Campus has shown fantastic results in increasing.

Montréal, Canada/Chapel Hill NC

Build and manage sales team consisting of Account Executives and Business Development Representatives. Dramatically grow new business revenues. Remake sales team structure and strategy. Implement successful tactics to drive aggressive sales. Restructure sales development roles and processes, driving higher quality opportunities. Participate in company.

Chapel Hill NC

Discover and develop new business opportunities for student success and retention platform throughout the higher education space. Build and implement sales strategy across North Carolina, South Carolina, Virginia, West Virginia, Tennessee, and Puerto Rico. Secure and provide product presentations, co-develop implementation strategies. Provide extensive.

Washington, D.C.

Manage revenue generating teams driving sales and business development for existing software-as-a-service product line with a focus on new client acquisition, reseller partner acquisition, and license renewal sales from existing client base. Lead sales and business development efforts for new, unique product-as-a-service business line.

Raleigh-Durham, North Carolina Area

Returned to private consulting practice with a focus on engaging with clients to improve business development/sales planning strategies, develop successful strategic marketing strategies, new product development and introduction, and to implement winning tactics in sales, marketing, and business development.

Washington D.C. Metro Area

• Consulting engagement that included:
• Develop and initiate product development plan to expand Expert Choice’s product’s usage as a component of higher education curriculum
• Build and implement marketing and alliance strategy for penetration into the higher education administration market
• Create and implement strategic marketing plans for all educational market segments
• Advise and participate in main corporate website overhaulKey Accomplishments – Initiated relationships with key potential partners ranging from college textbook publishers, educational consultants, and educational.

Washington D.C./Raleigh-Durham N.C.

• Devise and implement product development, marketing, and sales strategies to expand Varsity’s footprint in the higher education market
• Foster new partnership development with an emphasis on market expansion and long-term revenue growth
• Drive development of market reflective enhancements to current product lines
• Establish new customer relationships across all Varsity product linesKey accomplishments – Produced new customer relationships across Varsity’s full product spectrum including key accounts such as Cambridge College.

Raleigh-Durham, North Carolina Area

• Developed and implemented all facets of a new business focusing on content, content preparation, and content distribution strategies with an emphasis on digital content and delivery
• Built full service consulting practice targeting new business models and practices for content distribution and new market development
• Established publishing services division focusing on editing, design, electronic distribution formats, and formatting for print delivery
• Launched unique content delivery platform projects for clients such as Pearson Education and National Center for Manufacturing Education
• Created and built marketing and sales alliances; originated processes and terms for direct sales representation practicesKey accomplishments – Founded new business venture with minimal outside investment. Directed.

Led business development and editorial efforts initially with OpenMind Publishing Group, the innovator of the online custom publishing model. OpenMind Publishing Group was acquired by Lulu.com in January of 2003.

Greater San Diego Area

Developed and implemented strategies and tactics for building market presence in the elearning component of the higher education market. Defined and implemented initial business models for driving revenue from the education and learning componenet of the higher education market.

Built and led an "intraprenuerial" group w/in Harcourt College Publishing dedicated to unearthing and exploiting alternative markets for Harcourt's primary product - college textbook content. Drove significant revenue increases while developing initial strategies and tactics for alternative (customized and digital) delivery formats and business models..