Craig Johnson Email & Phone Number

Raleigh-Durham-Chapel Hill Area

Raleigh-Durham-Chapel Hill Area

Responsible for all facets of sales strategy and sales tactics for EduNav's completion analysis platform and academic planning and management platform for half of the country. Participate in developing new, unique marketing strategies. Build sales development strategies for enhanced lead generation. Work closely with senior higher education administrators to understand specific challenges while advancing strategies addressing enrollment, retention, and completion outcomes. Detail ROI for platform purchases. Work closely to ensure success of EduNav's solutions at various colleges and universities.

Chapel Hill, North Carolina, United States

Provide strategic advising to senior leadership with a focus on sales and marketing strategy within the Higher Education market.

Chapel Hill Nc

Responsible for all sales and business development partnerships within the southern Mid-Atlantic, Ohio Valley, select Mid-West, and Mid-South regions for the Campus.app portal platform. Providing a personalized, deeply integrated, and interactive experience to the entire higher education enterprise, Campus has shown fantastic results in increasing engagement, improving communication, and providing significant jumps in student and staff satisfaction.

Montréal, Canada/Chapel Hill Nc

Build and manage sales team consisting of Account Executives and Business Development Representatives. Dramatically grow new business revenues. Remake sales team structure and strategy. Implement successful tactics to drive aggressive sales. Restructure sales development roles and processes, driving higher quality opportunities. Participate in company strategy development as part of cross-functional leadership team including product development, marketing, and customer success.

Chapel Hill Nc

Discover and develop new business opportunities for student success and retention platform throughout the higher education space. Build and implement sales strategy across North Carolina, South Carolina, Virginia, West Virginia, Tennessee, and Puerto Rico. Secure and provide product presentations, co-develop implementation strategies. Provide extensive market feedback for market leading student success solution. Manage and mentor new team members often conducting formal presentations on their behalf.

Washington, D.C.

Manage revenue generating teams driving sales and business development for existing software-as-a-service product line with a focus on new client acquisition, reseller partner acquisition, and license renewal sales from existing client base. Lead sales and business development efforts for new, unique product-as-a-service business line.

Raleigh-Durham, North Carolina Area

Returned to private consulting practice with a focus on engaging with clients to improve business development/sales planning strategies, develop successful strategic marketing strategies, new product development and introduction, and to implement winning tactics in sales, marketing, and business development.

Washington D.C. Metro Area

Consulting engagement that included:• Develop and initiate product development plan to expand Expert Choice’s product’s usage as a component of higher education curriculum• Build and implement marketing and alliance strategy for penetration into the higher education administration market• Create and implement strategic marketing plans for all educational market segments• Advise and participate in main corporate website overhaulKey Accomplishments – Initiated relationships with key potential partners ranging from college textbook publishers, educational consultants, and educational software companies. Developed partnership plans for alliances with each of these potential partner types.

Washington D.C./Raleigh-Durham N.C.

• Devise and implement product development, marketing, and sales strategies to expand Varsity’s footprint in the higher education market• Foster new partnership development with an emphasis on market expansion and long-term revenue growth• Drive development of market reflective enhancements to current product lines• Establish new customer relationships across all Varsity product linesKey accomplishments – Produced new customer relationships across Varsity’s full product spectrum including key accounts such as Cambridge College, Westminster Academy, Forsyth Country Day School and The Cannon School; researched and developed strategic plan for eBook marketing and sales initiative including basic technology planning; negotiated and established innovative partnership with CafePress.com

Raleigh-Durham, North Carolina Area

• Developed and implemented all facets of a new business focusing on content, content preparation, and content distribution strategies with an emphasis on digital content and delivery• Built full service consulting practice targeting new business models and practices for content distribution and new market development• Established publishing services division focusing on editing, design, electronic distribution formats, and formatting for print delivery• Launched unique content delivery platform projects for clients such as Pearson Education and National Center for Manufacturing Education• Created and built marketing and sales alliances; originated processes and terms for direct sales representation practicesKey accomplishments – Founded new business venture with minimal outside investment. Directed specification development and consulted on business practice development for Pearson Education’s new custom publishing platform released Fall of 2005. Built and managed NCME’s “MERCOnline” publishing engine, Spring 2005.

Led business development and editorial efforts initially with OpenMind Publishing Group, the innovator of the online custom publishing model. OpenMind Publishing Group was acquired by Lulu.com in January of 2003.

Greater San Diego Area

Developed and implemented strategies and tactics for building market presence in the elearning component of the higher education market. Defined and implemented initial business models for driving revenue from the education and learning componenet of the higher education market.

Built and led an "intraprenuerial" group w/in Harcourt College Publishing dedicated to unearthing and exploiting alternative markets for Harcourt's primary product - college textbook content. Drove significant revenue increases while developing initial strategies and tactics for alternative (customized and digital) delivery formats and business models. Also had successful stints as Executive Product Manager, Product Manager, Marketing Manager, and Sales representative.