Craig is an inventive design leader, bringing strategic prowess to the forefront of his work. His extensive expertise spans a spectrum of industries, including consumer goods, luxury items, vehicles, sports equipment, and retail environments. With a proven track record in managing diverse teams across both agency and Fortune 500 environments, Craig has successfully launched products that not only meet but exceed expectations, earning him recognition through award-winning achievements.Beyond his impactful contributions, Craig has dedicated himself to nurturing the design community. His leadership roles within the Industrial Designers Society of America (IDSA) and his role as a studio course instructor at The College for Creative Studies underscore his commitment to shaping the future of design.Today, Craig is the driving force behind C Mack Design, a bespoke freelance consultancy specializing in industrial design projects. His expertise extends from innovation strategy and product roadmapping, to core Industrial Design development. Let’s work together on your next groundbreaking venture!