Craig Macpherson Email and Phone Number
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☛ BRIEFLYWith over two decades leading successful marketing initiatives for firms ranging from SaaS start-ups to Fortune 50 enterprises, I specialize in crafting strategies that generate high-quality leads and accelerate revenue growth. My expertise spans marketing strategy, web design, SEO, paid ads, content marketing, and social media. As head of WSI Growth Marketing, I marry data-driven insights with creative solutions to deliver measurable results, helping startups, small businesses, and mid-sized enterprises thrive in fast-changing markets.☛ WHO I HELPI partner with diverse businesses including start-ups, scale-ups, and mature companies seeking growth and digital transformation. We are a strategic partner that helps guide VPs of marketing and CMOs from early-stage SaaS companies, CEOs of software start-ups, and marketing directors of established B2B product and services firms through growth challenges and optimize their marketing efforts.☛ WHAT I DOI offer comprehensive services aimed at driving growth across the buyer journey. My passion lies in working with small and mid-sized companies where I can quickly deliver impactful results. I thrive on new challenges, working closely with decision-makers eager to implement growth-driven changes. Whether it's crafting digital strategies, creating engaging content, or optimizing sites for organic search, my focus is on delivering solutions that align marketing efforts with overarching business goals and yield measurable business outcomes.☛ HOW WE DO IT DIFFERENTLYAt WSI Growth Marketing, our background in client-side marketing leadership gives us a unique perspective. Growth demands a well-defined strategy, not just a collection of tactics. For clients seeking a clear, actionable roadmap for success, our approach is centered on our proprietary business strategy framework. This comprehensive engagement aligns every marketing effort with your long-term business objectives, ensuring sustainable growth through your funnel.☛ CONNECT WITH ME IF…You are a VP Marketing or CMO at a SaaS company looking to elevate your digital marketing efforts and drive sustainable growth.You are the CEO or Founder of a tech start-up seeking a comprehensive strategy to build your brand and optimize customer acquisition.You are a Marketing Director at an established B2B company that needs advanced digital marketing tactics to modernize your strategy and enhance ROI.Let's connect to explore how WSI Growth Marketing can help your business achieve its growth objectives with tailored, data-driven solutions.
Wsi World
View- Website:
- wsiworld.com
- Employees:
- 1147
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Managing Director, Wsi Growth MarketingWsi World Apr 2023 - PresentGreater Toronto Area, CanadaAs trusted digital marketing advisors, my agency is focused on developing growth strategies that generate leads and help accelerate revenue for our clients by leveraging the power of digital media, content, data analytics and creativity.
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Head Of MarketingMaru Group Mar 2021 - Sep 2022Toronto, Ontario, CanadaProvided marketing leadership to drive demand and build brand saliency for a SaaS platform and advisory services firm delivering customer experience and market research insights.• Redefined the go-to-market approach for Maru’s global marketing efforts. Built marketing strategy and KPI targets focused on reorienting the business, marketing and lead generation activity around complete customer centric, multi-stage buyers’ journey for three core business areas: voice-of-market insight platform… Show more Provided marketing leadership to drive demand and build brand saliency for a SaaS platform and advisory services firm delivering customer experience and market research insights.• Redefined the go-to-market approach for Maru’s global marketing efforts. Built marketing strategy and KPI targets focused on reorienting the business, marketing and lead generation activity around complete customer centric, multi-stage buyers’ journey for three core business areas: voice-of-market insight platform subscriptions, trackers (customer experience and brand), and insight communities.• Created & launched demand generation paid media and SEM campaigns that increased marketing contribution to pipeline by 43% and fueled double-digit revenue growth. Grew inbound website leads by 248% y/y through content and SEO activities.• Developed marketing and sales enablement content to support all stages of the buyer journey and sales funnel, paid search, paid media, SEO, social, public opinion polling, and other lead generation activities to drive demand and target key verticals including financial services, media & entertainment, consumer goods, healthcare, and technology.• Launched new products including Maru’s implicit response research platform to disrupt insights generation and analysis, and differentiate Maru in a crowded market. Supported launch with the publication of a book setting out the behavioral science supporting the innovation work. Show less -
Content Marketing DirectorIbm 2010 - 2020Toronto, Canada AreaDirected content-led marketing strategy and end-to-end client engagement program focused on targeting and progressing customers through the buyers’ journey at scale from discovery to purchase and advocacy. Focused plans and budget on positioning value of advanced analytics, cloud, big data, and AI to address Financial Services Chief Risk Officers’ pain points and transform their risk and compliance systems.• Launched new go-to-market approach and transitioned business from product to… Show more Directed content-led marketing strategy and end-to-end client engagement program focused on targeting and progressing customers through the buyers’ journey at scale from discovery to purchase and advocacy. Focused plans and budget on positioning value of advanced analytics, cloud, big data, and AI to address Financial Services Chief Risk Officers’ pain points and transform their risk and compliance systems.• Launched new go-to-market approach and transitioned business from product to category focus, increasing marketing contribution to pipeline from 31.7 to 80.1%. Designed digital content strategy, wrote narratives, and set framework for campaign execution.• Planned, budgeted and created a broad spectrum of buyer-centric marketing content supporting dozens of offerings and average annual revenue growth of 20%+ in a mature market with a 5% growth rate.• Streamlined marketing content inventory and eliminated 150 assets based on analysis revealing 14% of legacy marketing assets were driving 80% of engagement. Focused resources on highest-performing assets, improving organic search and social performance.• Developed and launched an innovative thought leadership content portal which delivered a personalized experience to multiple roles/vertical. Increased content lead form completes by 120% over two years.• Led organizational transformation from traditional to content marketing-led approach. Provided training, coaching and expertise to accelerate 10 new worldwide Content Marketing Managers to a high level of performance. Evangelized and drove adoption of the content profession and GTM processes.• Orchestrated high-impact press, analyst, and organizational announcement of a strategic acquisition. Crafted messaging, secured stakeholder alignment, and delivered unified internal (employee, sales enablement) and external (client, web, media, social) communications under tight timelines. Show less -
Director Of Client ServicesLaunch! 2006 - 2009Toronto, Canada AreaQuarterbacked client services, program operations and organic revenue growth. Owned P&L for a large portfolio of business committed to creating meaningful marketing connections for clients at one of Canada’s 50 Best Managed Companies and largest agencies, providing sales management, assisted sales programs, and brand / creative, experiential marketing. • Provided client leadership and strategic counsel, retaining and growing high-profile relationships, including American Express, Microsoft,… Show more Quarterbacked client services, program operations and organic revenue growth. Owned P&L for a large portfolio of business committed to creating meaningful marketing connections for clients at one of Canada’s 50 Best Managed Companies and largest agencies, providing sales management, assisted sales programs, and brand / creative, experiential marketing. • Provided client leadership and strategic counsel, retaining and growing high-profile relationships, including American Express, Microsoft, Xbox, Epson, Olympus, Fox, Reckitt Benckiser, Parmalat, Scotts, OLG, MuchMusic, Rogers Media, and TELUS.• Led and motivated a department of 25 Account Directors, Group Client, Client, Project, and Team Managers, and field force of 500 sales, merchandising, and brand reps, ensuring high performance.• Managed full scope of financial accountability and profitably delivered ~$15 million in revenue annually.• Expanded organic business, pitching and winning Koodo retail kiosk ops business; built TELUS account from $350K to $4M+. Won $1.5M in OLG business and increased it to $2.0M+ within a year.• Drove development of all client promotion, experiential, design, and retail sales / merchandising programs in the portfolio with a focus on delivering operational excellence, including high profile Canadian launch of Xbox 360, Rogers Media / G4 Wired Road Trip Program, and Microsoft Beat is On! Show less -
Account Director, Microsoft & XboxLaunch! 2005 - 2006
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Founder / Head Of Client Services & StrategyMakau Marketing Inc. 2003 - 2005Toronto, Canada AreaEstablished Makau Marketing Inc., a boutique marketing services agency focused on helping startup and emerging growth technology firms define branding, digital, and marketing programs to position them ahead of industry competition.
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General ManagerMyriad Marketing Inc. 2002 - 2003Toronto, Canada AreaDrove day-to-day operations of this integrated marketing communications agency, providing leadership to a team of 12 agency professionals, senior-level client relationship management, and hands-on participation in development of all MYRIAD projects and initiatives, ensuring the delivery of world-class services to clients, including Subaru, HP, Baxter, ATI, and Ontario Government. -
Director Of MarketingBulldog Group (Acquired By Emc/Documentum) 2001 - 2002Toronto, Canada AreaDirected global marketing strategies for leading developer of enterprise software that allowed clients such as Sony, Walt Disney, Microsoft, Lucent, and CTV manage and monetize their digital brand and broadcast assets.
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Senior Group Marketing ManagerAti Technologies 1996 - 2001Toronto, Canada AreaOversaw development of all brand and marketing communications initiatives for world-leading provider of gaming, video, and graphics for PC, television, game console, and mobile devices sold via OEM, partner, and retail channels. Led, motivated, and developed team of 8 marketing, advertising, and research insights professionals. Managed a C$15 million budget. Contributed to rapid growth of company from US$250 million to US$1.8 billion. -
Marketing Communications ManagerDelrina 1995 - 1996Toronto, Ontario, Canada
Craig Macpherson Skills
Craig Macpherson Education Details
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Business Administration / Marketing -
Automotive Business School Of CanadaBusiness Administration - Automotive Marketing
Frequently Asked Questions about Craig Macpherson
What company does Craig Macpherson work for?
Craig Macpherson works for Wsi World
What is Craig Macpherson's role at the current company?
Craig Macpherson's current role is Business Strategist and Marketing Advisor– Empowering Businesses to Achieve Growth with Innovative Digital Marketing and Transformation Strategies.
What is Craig Macpherson's email address?
Craig Macpherson's email address is cr****@****oup.net
What schools did Craig Macpherson attend?
Craig Macpherson attended University Of Windsor, Automotive Business School Of Canada.
What skills is Craig Macpherson known for?
Craig Macpherson has skills like Marketing Communications, Content Marketing, Product Marketing, Marketing Strategy, Integrated Marketing, Digital Marketing, Social Media Marketing, Experiential Marketing, Advertising, Marketing Management, Product Management, Relationship Marketing.
Who are Craig Macpherson's colleagues?
Craig Macpherson's colleagues are Fote' Jacoub, Jennifer Hightower, Hatlang Raeck, Mark Fong, Uwe Grahn, Brian Hostetter, Erica Bohms.
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Craig MacPherson
Calgary, Ab2petro-canada.ca, cpr.ca4 +140331XXXXX
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Craig MacPherson
Fredericton, Nb -
Craig MacPherson
Results Driven Problem Solver | Systems Thinker | Client Engager | Team BuilderToronto, On1creationtech.com
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