Craig Meaney Email & Phone Number

Conshohocken, Pennsylvania

Clarksville, Md

- Served as lead copywriter and strategist for marketing materials and corporate communications, creating web copy, social media and print ads, blogs, email blast campaigns, and product copy.- Collaborated with sales team to obtain loan program specifications and relevant information for content creation, copywriting, and strategic planning.- Evolved Apex Home Loans' brand story, refine voice, and communicate core values.- Coordinated with Apex leadership, sales department, compliance team, and operations to create, vet, and supply copy for product descriptions, marketing materials, and corporate communications.- Tracked copywriting projects in project management software, regularly updating status and workflow to coordinate with other department members.- Concepted and executed audience-building and campaign-bolstering Facebook advertisements, including retargeting, awareness, and traffic-generating ads.- Tracked and measured key performance indicators of social media, digital, and direct mail communications, benchmarking our results against industry standards and peer response.

Clarksville, Md

Established brand story, Apex Home Loans' voice guidelines, and company core values while assisting Corporate Marketing Manager with corporate communications.

Clarksville, Md

Managed client retention marketing campaigns, wrote copy for a complete website redesign, and assisted with event marketing.

Baltimore, Maryland Area

-Wrote listings for the Calendar section of the magazine-Updated and maintained print and online Calendar listings-Fact-checked and researched features articles

Bachelors, English - Professional Writing

Education record

I participated in a study abroad program in Strasbourg, France through Brethren Colleges Abroad.