Craig Gibson Email & Phone Number

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

I owned the customer experience across the patient journey, working with developers via agile/scrum to build and optimise our messaging, marketing automation and in-platform CX/UX.- Owned the patient EDM/SMS function, transforming it from individual API triggers into sophisticated automations based on CRM rulesets/conditionality (Sendgrid, Twilio, ActiveCampaign), combining both API and in-platform builder- Wrote, designed and managed the integration with dev of all transactional and broadcast messaging- Supported marketing team in a strategic/coaching capacity across paid media, SEO and content marketing- Created user journey maps, service blueprints and logic flows for marketing/product/dev implementation- Was the Product Owner for Vidality gut microbiome product during GTM phase, successfully running pilot launch- Led the selection and implementation of EDM/CRM (ActiveCampaign), feedback platform (Survicate)- Designed, collected and reported on user feedback studies at brand/product level to inform sprint planning and broader shifts in the business’ focus

Brisbane, Australia

I was the client strategy lead for iProspect Brisbane. As both an account director and strategy resource, I owned client relationships and led internal client teams, with accountability for growing and retaining revenue (direct and media billings), and in ensuring our product/service offering - and clients’ performance strategies - excelled.- Owned client relationships, led the development of their digital media/performance strategies, and ensured implementation teams were delivering to budgets, KPIs and roadmaps- Led the digital component for the majority of iProspect and dentsu-wide RFPs (both local and national), directly contributing to some of the biggest new business wins in each financial year I was involved- Was the agency’s key source of customer insights, both as a pitch tool and as a standalone offering, encompassing everything from GA and first-party CRM data to CCS (Asteroid) and other third-party data vendors and research platforms- Was responsibe for successfully shifting our service model to a more consultative client-relationship approach, leading cross-functional squads across client accounts (Paid Media/Display, SEO/Experience, Data & Analytics), building processes and coaching executional teams drive technical excellence and adoption of a commercial mindset- Supported the development of, and implemented, new ways of working in response to the pandemic, successfully bolstering client retention- Led and edited the agency’s digital thought-leadership publication, The Byte

Brisbane, Australia

Brisbane, Australia

Content Marketing Lead - iProspect Brisbane.Data-driven strategy and insights to feed our performance-led Intelligent Content offering in the Brisbane office.Audience-first content experiences, uniting paid, earned and owned channels to elicit measurable outcomes throughout the buyer and audience journey.

Brisbane, Australia

Brisbane, Australia

At Sketch Corp. I delivered a diverse range of copywriting, comms and related strategy tasks, from minor copy edits to concepting and creating entire brands and campaigns.Our clients were mostly medium to large B2B organisations, with some B2C and smaller service-based businesses too.Clients included RSPCA Qld, Charles Kendall Australia, Mitchell Services (ASX), Agri Labour Australia, MyKit, and Opto Software.- Brand strategy- Creative concepting- TV, web, video, radio, print & EDM copywriting- Tenders & corporate documents- Press releases- Social & content strategy- Client internal comms- Sketch Corp. BDM copywriting & internal comms

Brisbane, Australia

Brisbane, Australia

Brisbane Area, Australia

This role was much a sprint as it was an endurance race.I helped nurture the Content team as it grew from 4 to 11 in the space of about 6 months, defining the way the role would need to work as the company grew.I trained, mentored, edited and proofread, managed budgets and liaised with clients, reporting to the Production and General Managers.The company ultimately folded in early 2012, but the experience gained from pumping out enormous amounts of high-quality copy under extreme deadlines was a valuable baptism of fire.

Yokohama, Kanagawa, Japan

Ba, International Relations, Japanese

Education record