Craig Robinson work email
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Craig Robinson personal email
An experienced marketing leader with a comprehensive background in the design and development of brands, automated lead generation and customer retention.As a self-professed geek, I've got a real drive to learn how things work, adopting new technology to improve my teams' effectiveness and efficiency. From CRM systems, through marketing automation, social media platforms and the growing world of AI... I'm constantly living and breathing marketing and it's true what they say, "find something you love and you'll never work a day in your life!".
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Chief Operating OfficerClarus WmsDarwen, Gb
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Head Of MarketingClarus Wms Jul 2022 - PresentManchester, Greater Manchester, GbSetting up and growing a team to deliver strategy, exceed set goals. Aiming to provide a long term funnel for internal development and career growth within the small business.
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Marketing ManagerCar Benefit Solutions Jan 2019 - Jul 2022Bury , Greater Manchester, GbLeading the CBS Creative Studio (4 Designers, 2 Marketing Executives and a Performance Manager), driving marketing operations from strategy through to execution and analytics. Main responsibilities / achievements: - Implementation and set up integrated Microsoft Dynamics CRM and Marketing applications with heavy Power Automate usage, bring our sales and sales support function closer than ever before.- Spearheaded the design and release of Google Analytics (through Tag Manager) to track and understand performance of both traditional printed and online activities, building a comprehensive suite of reporting to analyse and communicate commercial return.- Delivered a fully functioning lead generation process for both B2B and B2C audiences, utilising automation and scoring models to highlight areas of best focus for sales. -
Product Marketing ManagerCar Benefit Solutions May 2016 - Dec 2018Bury , Greater Manchester, GbAs part of the Scheme Management team at CBS I am responsible for the full product life cycle, commercial return and developing, implementing and reporting on marketing activities for the products under my remit.Key responsibilities:- Client interaction and reporting- Management of website content- Product development- Commercial build up of pricing- New product implementation- Content generation and copy-writing- Strategic planning of marketing - Monitoring of performance- Reporting on ROI- Market trend analysis - Liaison and presentations to Board of Directors and key clients
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Marketing Communications ExecutiveCar Benefit Solutions Oct 2013 - May 2016Bury , Greater Manchester, GbDuring my time as a Marketing Communications Executive at CBS. I recruited and managed a team of two Graphic Designers, driving constant improvement in the visual aspect of our marketing output, team efficiencies and the measurable outcome of materials produced.- Creation of marketing materials- Designing content for new media- Providing for 25 manufacturers such as Mercedes-Benz, Audi and BMW etc- Monitoring and approving briefs on an internal system- Managing two direct reports- Performance reviews of direct reports- Reporting of KPIs- Reporting on Marketing budget spend- Reporting on Return on Investment and Return on Effort
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FreelanceLitebulb Marketing Aug 2010 - Jan 2022As a freelance Marketing Consultant, I work with small to medium businesses both internationally (through remote working) and in the local area. The primary services I provide are:- Brand Identity and Management- Marketing Campaign Development and Education- Setup of Reporting Tools, CRM systems and Mass Email Software- Education around legislation and regulations relating to marketing activities
Craig Robinson Skills
Craig Robinson Education Details
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Cim | The Chartered Institute Of MarketingMarketing -
University Of ChesterManagement And Operations
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Richard Rose Central AcademyA Levels
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North Cumbria Technology College
Frequently Asked Questions about Craig Robinson
What company does Craig Robinson work for?
Craig Robinson works for Clarus Wms
What is Craig Robinson's role at the current company?
Craig Robinson's current role is Chief Operating Officer.
What is Craig Robinson's email address?
Craig Robinson's email address is cr****@****s.co.uk
What schools did Craig Robinson attend?
Craig Robinson attended Cim | The Chartered Institute Of Marketing, University Of Chester, Richard Rose Central Academy, North Cumbria Technology College.
What are some of Craig Robinson's interests?
Craig Robinson has interest in Pool/snooker, Guitar, Football, New Technology, Cooking, Basketball, Advertising, Sports, Fitness, Identity.
What skills is Craig Robinson known for?
Craig Robinson has skills like Marketing, Advertising, Corporate Branding, Branding And Identity, Graphic Design, Photoshop, Web Design, Logo Design, Creative Direction, Indesign, Adobe Creative Suite, Visual Communication.
Who are Craig Robinson's colleagues?
Craig Robinson's colleagues are Shannon Jones, Charles Shepherd, Sam Stringer, Jakub Flasiński, Billy Wilkins, Jordan Thomas, Adam Akhtar.
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