Craig Robinson Email & Phone Number

Darwen, Gb

Manchester, Greater Manchester, Gb

Setting up and growing a team to deliver strategy, exceed set goals. Aiming to provide a long term funnel for internal development and career growth within the small business.

Bury , Greater Manchester, Gb

Leading the CBS Creative Studio (4 Designers, 2 Marketing Executives and a Performance Manager), driving marketing operations from strategy through to execution and analytics. Main responsibilities / achievements: - Implementation and set up integrated Microsoft Dynamics CRM and Marketing applications with heavy Power Automate usage, bring our sales and sales support function closer than ever before.- Spearheaded the design and release of Google Analytics (through Tag Manager) to track and understand performance of both traditional printed and online activities, building a comprehensive suite of reporting to analyse and communicate commercial return.- Delivered a fully functioning lead generation process for both B2B and B2C audiences, utilising automation and scoring models to highlight areas of best focus for sales.

Bury , Greater Manchester, Gb

As part of the Scheme Management team at CBS I am responsible for the full product life cycle, commercial return and developing, implementing and reporting on marketing activities for the products under my remit.Key responsibilities:- Client interaction and reporting- Management of website content- Product development- Commercial build up of pricing- New product implementation- Content generation and copy-writing- Strategic planning of marketing - Monitoring of performance- Reporting on ROI- Market trend analysis - Liaison and presentations to Board of Directors and key clients

Bury , Greater Manchester, Gb

During my time as a Marketing Communications Executive at CBS. I recruited and managed a team of two Graphic Designers, driving constant improvement in the visual aspect of our marketing output, team efficiencies and the measurable outcome of materials produced.- Creation of marketing materials- Designing content for new media- Providing for 25 manufacturers such as Mercedes-Benz, Audi and BMW etc- Monitoring and approving briefs on an internal system- Managing two direct reports- Performance reviews of direct reports- Reporting of KPIs- Reporting on Marketing budget spend- Reporting on Return on Investment and Return on Effort

As a freelance Marketing Consultant, I work with small to medium businesses both internationally (through remote working) and in the local area. The primary services I provide are:- Brand Identity and Management- Marketing Campaign Development and Education- Setup of Reporting Tools, CRM systems and Mass Email Software- Education around legislation and regulations relating to marketing activities

Marketing Leadership Programme, Marketing

Advertising With Marketing, Business Administration, Management And Operations

A Levels

Education record