Craig Tracy Email & Phone Number

Saint Paul, Mn, Us

Working/Collaborating with Architects, Design Professionals, General Contractors on specifications to help achieve the desired results on their projects. Whether it be detailing of a specification, help assuring performance, aesthetic considerations, or addressing environmental concerns; our collective efforts are to be that resource.

Central Mn

Managed sales, margin, and training representing all SW products available to Ace Hardware Stores (135) in my MN territory.* Record of continual territory growth, producing highest territory margin in the central region.* Recognized winner of "Best Business Improvement Idea" at 2019 SW National Sales Meeting.*Achieved highest "Hero Brand" new placements in national competition 2019.* Regional Sales Representative of the quarter 2019.

Represented Valspar/Ace paint regarding sales, training, margin, and brand placement in MN territory. Presented and developed associated training, both in stores and large scale venues to simultaneously train and assist in launching new national brand.*Achieved record of YOY territory growth, among highest penetration of Valspar placements in nation.*Recognized among highest Cabot sales in the nation.*Identified high profile opportunity for Valspar/Ace to participate in Minneapolis Home & Garden Show*Collaborated, coordinated, helped implement nearly all aspects of Show, ensuring success for company/customer alike.*Authored print/online articles for H&G Show publication, reaching 100K+ DIY customers.*Invited to appear on Twin Cities Live Show to present Cabot Stain (#1 in afternoon time slot).

Along with territory management and sales, assisted in regional responsibilities including training, on boarding new Reps, and building account relationships with new company formation. Served an active ,cross department role as a conduit bridging existing Ace accounts and culture with newly formed Valspar initiatives.

Worked in a dual role of International Sales and Training, as well as National Domestic Trainer. Selling responsibilities included Canada, England, and New Zealand. International Training included Caribbean, Middle East, England, and Pacific countries.* Collaborated with team to successfully place CK brand in 100+ stores in Canada.*Key member of team to place Ace brand paint in multiple Mitre 10 stores in New Zealand.*Designed/Developed/Delivered large scale training events in multiple countries.

As Regional Manager of the central US, I managed 5 Sales Reps and accounted for a 35M is sales.*Met/Exceeded YOY sales results in dollars and measurable initiatives.*Managed, Coached, Mentored new hires in product and performance standards.*Facilitated Reps in understanding their territory, translating initiatives to the store level, and assuring impactful sales calls.

Masters In Education (M Ed), Business & Industry Education

Bachelor Of Arts (B.A.), College Of Liberal Arts

Teaching Certificate, Vocational High School And Secondary Business/Vocational-Industrial/Occupational Diploma Program