Mingle specialises in getting businesses better immersed and connected with their customers by spending time with them. We believe real connection with your customers, whether they are consumers or patients, where you get out and meet/interact with them directly, is a vital tool in your customer insight approach. It builds better customer empathy and helps you make better, more profitable, decisions.

Responsible for leading projects to inform business decisions by understanding the interaction between users and devices. This includes concept testing, prototype/product testing, market understanding, patient & consumer journey’s/pathways and other focus areas to meet client needs. We deliver insights by interviewing target users (be they consumers, patients, physicians, nurses, carers etc.) and using those insights to develop world class and award winning products and services.

Leading market research projects to understand end-user engagement (physical and emotional) with medical devices to optimise the development process and laying foundations for commercial success.

Delighted to have used my passion and knowledge to develop the insight and marketing excellence of many talented teams in multiple industry sectors all over the world.

Helped Pfizer become more customer-centric and insightful in building their marketing excellence whilst leading and developing a large international team of talented researchers in the Specialty Care Business.