Craig Kaplan

Craig Kaplan Email and Phone Number

Proven, effective and creative problem solver and brand builder @ Big Brothers Big Sisters Independence
Bala Cynwyd, PA, US
Craig Kaplan's Location
Bala-Cynwyd, Pennsylvania, United States, United States
Craig Kaplan's Contact Details

Craig Kaplan work email

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About Craig Kaplan

Helping my clients achieve their revenue and exposure goals is my passion. I've achieved this utilizing my creativity, proven advertising, & marketing strategies, & innovative techniques. Some highlights include: Negotiating over $100M in endorsements, sponsorships, & advertising contracts; devising and delivering highly effective charity events & promotions for James Beard Award-winning chefs, & Grammy Award-winning musicians; establishing strategic partnerships with Hall of Fame professional athletes from the NFL, NBA, NHL & MLB that raised $12,000,000 for charitable organizations. Vast experience in New Business Development, Management, Fundraising, Event Creation, Media Relations, Radio & TV Production, & Social Media Content Creation.Here are a few more examples of my work:►Produced; Love from Philly, a 3-Day Virtual Music Festival, seen in 48 countries, featuring 80 bands which raised over $80,000 for struggling Philadelphia musicians and music venue workers. I did all of this in 5-weeks at the height of the pandemic working virtually, and with no budget. ►Within 60 days of being hired by All-Pro NFL player Jurrell Casey, securing his first ever endorsement and radio show. Both of which were renewed the following year for a significant increase. The additional charity partnerships I negotiated enabled him to get nominated for the NFL's most prestigious honor; The Walter Payton Man of the Year Award. ►Expanded National Bakery’s Facebook likes from 400 to 20K within 6-months organically, and created a new web series on YouTube which garnered 100K+ views resulting in $450K new business revenue.►Negotiated endorsement deals for Jon Runyan in the six figures, including one with McDonald's and Cadillac. Three different radio radio shows, his own branded charity golf event that raised $500K in and weekly segments on FOX and Comcast Sportsnet. Due to this, his popularity soared. Jon & I were featured in a six-page Philadelphia Magazine story entitled, “How did this guy turn this guy into Philadelphia’s Most Popular Pitchman?” I love what I do. From developing a concept to selling the deal, finding the right partners, managing the event, and securing media/press coverage, my experience and ability touches every aspect of advertising, marketing and promotion. If you are seeking a seasoned executive who has worn all the hats and seen things from both the agency, client and talent side, let’s connect. I welcome the opportunity to explore how my ability to create partnerships that work for everyone involved can increase your organization’s success.

Craig Kaplan's Current Company Details
Big Brothers Big Sisters Independence

Big Brothers Big Sisters Independence

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Proven, effective and creative problem solver and brand builder
Bala Cynwyd, PA, US
Employees:
73
Craig Kaplan Work Experience Details
  • Big Brothers Big Sisters Independence
    Big Brothers Big Sisters Independence
    Bala Cynwyd, Pa, Us
  • Hashtag Multimedia
    Vice President Marketing & New Business Development
    Hashtag Multimedia 2012 - Present
    Helping my clients achieve their goals through proven marketing and advertising strategies is my passion. My lengthy and prosperous career includes negotiating more than $100,000,000 in sponsorships, endorsements and advertising contracts; devising and delivering highly effective promotions for James Beard Award-winning chefs, Grammy Award-winning musicians; and Hall of Fame athletes from the NFL,NBA,NHL & MLB which raised more than $12,000,000 for charitable organizations. Managed media budgets from $50,000-$400,000. Here are some examples of my work:• Elevated NFL offensive lineman Jon Runyan to rank of “Philadelphia’s Most Popular Pitchman” so designated by Philadelphia Magazine. Negotiated contracts for him with Cadillac, Ford, McDonald’s, FOX, WIP, WXTU, Y100 & Comcast.• Produced 2013 Philabundance Summer Fundraising Campaign free of costs by securing donated production services, TV spots, billboards, the use of the Philadelphia Phillies logo as well as the name and likeness of Hunter Pence.• Took NFL player Jurrell Casey from zero endorsements and little off-field exposure to having his own radio show and a lucrative endorsement deal within 90 days, and helped position him via his community outreach to get nominated for the NFL's most prestigious honor; The Walter Payton NFL Man of the Year Award.• Grew Liscio’s Bakery’s Facebook likes organically from 400 to 20K, generated over 100K+ views of their web series resulting in $450K new business and $8M total revenue off an initial $20K budget.I love what I do. From developing a concept to selling the deal, finding the right celebrity/charity partners, managing events, and securing media/press coverage, my experience and ability touches every aspect of advertising and marketing. If you are seeking a seasoned executive who has worn all the hats and seen things from both the agency/client & talent side, let’s connect!
  • Milkboy Communications
    Vice President Sales & Marketing
    Milkboy Communications 2009 - 2011
    I established this multimedia agency and recording studio and nurtured it from start-up to $1,800.000 in sales within its first year by employing solid relationship-building skills to secure new clients and consistently over-delivering on promises. I analyzed the needs of individual and business clients and translated their branding and marketing concepts into effective campaigns. I created websites, original custom videos, and music videos; planned and deployed fundraisers and other brand-enhancing events; and launched effective social media campaigns. I also developed logos and marketing collateral. Leading a creative team with three writer, two social media strategy experts, three production professionals, and three interns, my company provided a full suite of services to major telecommunication service providers, sports groups, national and top-brand retailers, charities, and celebrities. A few highlights:►Developed promotional partnership with Modell's Sporting Goods and IBF Cruiserweight champion Steve Cunningham which aired on NBC broadcasted live from Madison Square Garden.►Conceptualized charity event combining Zama Japanese restaurant, Questlove, an NHL Hall of Fame player, and three James Beard Award-winning chefs to create “Celebrity Roll” promotion resulting in “Best of Philly” award, 100K+ YouTube views for the restaurant, and thousands of dollars in donations for multiple non-profits.►Expanded Facebook “likes” by 12K, generated $450K in incremental revenue, and garnered 200K+ YouTube views for Liscio’s Bakery with the launch of a “Weekly Bites” web series featuring Hunter Pence & signature sandwiches.
  • All Star Promotion
    Director Of New Business Development
    All Star Promotion 1994 - 2009
    To accelerate brand awareness for professional athletes, I developed unique opportunities including community outreach, radio and TV promotions, endorsements, book deals, and branded charity events. I secured strategic endorsements and new business both through cold calls and by leveraging a broad network of industry contacts. From concept development to delivery, I provided measurable, results-driven guidance to my clients with their best interests in mind. A few highlights:►Managed and promoted NFL’s former #1 overall draft pick, Irving Fryar, negotiating endorsements with Visa, Chrysler, and Pioneer; a book deal; a speaking part in Oliver Stone’s Any Given Sunday; a weekly radio show on WIP; a weekly TV segment on 6ABC; and a weekly TV show airing on Comcast SportsNet “The Angelo & Irving Show.”►Helped create the Jerome Brown Foundation, a 501(c)(3), and raised $250K+ in its first three months of operation. Developed logo, collateral brochures, and the memorial patch the Eagles wore on their uniforms.►Prospected and closed more than $5 million in new contracts over a three-year period with McDonald's, Ford, United Parcel Service, Harrah’s, and the Tiger Woods Foundation.

Craig Kaplan Skills

Public Relations Marketing Social Media Marketing Video Production Event Management Video Leadership Content Strategy Blogging Marketing Communications Press Releases Social Networking Interactive Marketing Facebook Public Speaking Graphic Design Online Advertising Digital Media Creative Writing Sponsorship Video Editing Multimedia Wordpress Integrated Marketing Seo Adobe Creative Suite Account Management Photography New Media Radio Social Media Writing Photoshop Athlete Marketing Pitching Ideas Sports Marketing Social Media Best Promotion Sales Management Web Series Celebrity Management Microsoft Office Sponsorship Sales Strategic Partnerships Advertising Sales Brand Management Logo Design Sports Management Establishing Strategic Partnerships Negotiation

Frequently Asked Questions about Craig Kaplan

What company does Craig Kaplan work for?

Craig Kaplan works for Big Brothers Big Sisters Independence

What is Craig Kaplan's role at the current company?

Craig Kaplan's current role is Proven, effective and creative problem solver and brand builder.

What is Craig Kaplan's email address?

Craig Kaplan's email address is pr****@****aol.com

What is Craig Kaplan's direct phone number?

Craig Kaplan's direct phone number is (610) 212*****

What are some of Craig Kaplan's interests?

Craig Kaplan has interest in Children, Health.

What skills is Craig Kaplan known for?

Craig Kaplan has skills like Public Relations, Marketing, Social Media Marketing, Video Production, Event Management, Video, Leadership, Content Strategy, Blogging, Marketing Communications, Press Releases, Social Networking.

Who are Craig Kaplan's colleagues?

Craig Kaplan's colleagues are Sarah Betron, James Tyler Capel, Em Indy, Sandra Whitfield, Niamh Buckley, Aaron Bell, Jessie Augustin.

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