Craig Olson Email & Phone Number

Menlo Park, CA

• DSG is now Corporate Visions, the leading provider of science-backed revenue growth services for sales,marketing, and customer success. As part of Corporate Visions, I help global B2B companies articulate value and.
• By developing targeted growth plays that directly support your top revenue strategies
• By engaging prospects and customers to acquire, keep, and expand more business
• By equipping and enabling all your commercial teams to execute your growth plays

Menlo Park, CA

• As a Consulting Principal with DSG, my primary focus is sales enablement and helping organizations implement their growth strategies. Many of our clients will have recently made a strategy change and they’re clear on.
• A recent merger or acquisition
• Launch of a new product, service or integrated solution
• New positioning, executive messaging or value propositions
• Sales culture transformation (e.g., a change in sales methodology or a new focus on industries versus solutions)
• Major shift in customer engagement strategy (e.g., targeting a new audience or level in the customer organization)

San Mateo, CA

Xpert Financial was a financial technology solutions company that pioneered a new way for private companies to raise capital and access liquidity for their shareholders. The company’s core product, Xpert ATS, was a fully-electronic alternative trading system (or “ATS”) built exclusively for private company securities. It was operated by Xpert Securities.

• Startup Social Media Marketing solutions company with proprietary social mapping, analysis and targeting technology. Key accomplishments include:
• Developed new business model/financial plan and new branding, positioning and messaging in preparation for financing.
• Raised Series B financing.
• Implemented all key G&A systems and processes, including HR, payroll, benefits, legal, finance and accounting.
• Implemented all sales systems and processes, including territory plans, compensation plans, forecasting methodology, and customer relationship management.
• Increased the number of prospects in the sales pipeline by seven-fold within three months of close of financing.

• A Silicon Valley-based consultancy focused on marketing and sales strategy and execution for large and small high-tech companies. Example engagements include:
• Quest Software – Performed multiple primary and secondary research projects associated with key product launches, including pricing strategy, competitive and product gap analyses, and potential technology and business.
• Vencore Capital – Completed a detailed Marketing Audit and Positioning & Messaging Audit for executive management. Leveraged audit results to completely revamp Vencore’s branding, messaging and positioning, and.
• CaseCentral – Conducted primary and secondary research studies focused on analyzing current pricing methodologies and purchasing behavior, and testing potential new pricing models.
• American Capital – Assisted American Capital with its due diligence of an Incentive Compensation Management (ICM) solution firm prior to a potential investment.

• Market leader in email archiving, compliance, electronic discovery and litigation support solutions. Acquired by Autonomy in 2007 for $400M. Key accomplishments include:
• Helped grow company revenues from $5M in 2002 to more than $100M in 2005.
• Integrated solutions from two acquisitions and re-positioned the company as the market leader in content archiving and eDiscovery solutions.
• Helped develop and refine overall corporate and product strategy.
• Executed a broad-based PR program that resulted in 100 press interviews, 200 articles, eight industry awards and 12 in-depth industry analyst reports in a single year.
• Created and implemented a comprehensive set of lead generation programs that produced more than 10,000 leads and $60M in pipeline value.

• Market leader in Enterprise Contract Management (ECM) solutions. Key Accomplishments include:
• Repositioned the company to sell enterprise-level solutions to the Fortune 1000. Within three months, signed up Kraft, Andersen, Deloitte & Touche, BEA Systems, and Intuit. Increased the average deal size by a factor.
• Established ECM as a major new category of software with key industry and financial analysts. Market forecasted by Goldman Sachs and CSFB to grow to more than $3 billion by 2005.
• Co-led the product planning process with the VP of Engineering.
• Implemented Deal Power 2001, a highly successful user conference co-sponsored by Andersen, Ariba, and HP. Helped establish diCarta as a major force in the ECM space.
• Created and launched an industry-leading portal for revenue management best practices co-sponsored by Financial Executives International (FEI). Helped establish diCarta as a thought leader in ECM and revenue recognition.

• Leading provider of Data Profiling solutions for Global 2000. Key accomplishments include:
• Implemented targeted, results-oriented marketing programs that helped ramp revenue from $200K in 1997 to more than $20M in 2000. Increased the average deal size by 2-3x, including several multimillion-dollar deals.
• Successfully repositioned the company to sell enterprise-level solutions to the Global 2000. Signed up 40 G2000 companies across multiple industries.
• Wrote the corporate business plan used to obtain $16M of mezzanine financing.
• Led the product release process for the company.
• Completely re-invented the company’s corporate and product identity. Established Data Profiling as a significant new category of software with key industry analysts.

• “Virtual Database” technology company acquired by Amazon.com for 100x revenue in 1998. Key accomplishments include:
• Led efforts to productize and release the company’s products.
• Developed and implemented the company’s corporate/product identity and positioning.
• Executed an extremely successful company launch, resulting in in-depth coverage by key press and analysts, including over a dozen feature stories and detailed analyst reviews.
• Worked with the executive team to change the strategic direction of the company from enterprise software to online media with a focus on content aggregation and distribution, eventually resulting in the acquisition by.

• CRM Solutions Company. Key accomplishments include:
• Worked with the CEO to create the corporate business plan used to raise $5 million of initial venture financing.
• Worked with the founding team to successfully define and release the company’s initial products and develop a 2-year technology and product road map.
• Executed an extremely successful company launch. Managed all subsequent corporate marketing activities. Consistently recognized as one of the top six CRM solutions (out of over 300 offerings) by key industry analysts.

• Pioneer of Network Attached Storage (NAS) systems. Completed IPO in 1993. Key accomplishments include:
• Helped grow the company from 25 to 400 people, ramp revenue from $0 to $100 million, and implement an IPO. Grew the marketing department from three to 25+ professionals and managed an $8 million budget.
• Led the company’s strategic planning, product planning, and product release processes.
• Developed strategic relationships with key SIs and partners, producing 30% of Auspex’s domestic revenues in 1993.
• Managed all aspects of corporate and marketing communications, from initial company launch through IPO.

• Pioneer of 3-D graphics systems and software. Completed IPO in 1987. Key accomplishments include:
• Helped grow the company from 50 to 1,200 people, ramp revenue from $0 to $300 million, and implement an IPO.
• Managed the entire product lifecycle for the company’s first two generations of products, including product definition, release, launch, ongoing support and promotion, and end-of-life.

Mba, Marketing/Finance

Ms, Electrical Engineering

Concurrently completed the first three years of Harvard Medical School.

Bs, Electrical Engineering

With Distinction