Craig Yu Email & Phone Number

Shanghai, China

ColourData joined Cheil WorldWide since June 2020, the collection agencies will now able to provide Media, Creative, Insight Service, and Ecommerce operations.

Shanghai

-Lead a Digital Analytics team, offer clients accurate & comprehensive insight solution driven by real data, big data. -Lead Natural Language Processing (NLP) Development, turn User Generated Content into actionable consumer insights-Promote Integrated Data Platform, implement Online and Offline data solution.-Complex Data Modeling service.-Digital events monitoring

Shanghai City, China

Primary focus is to help clients achieve significant online growth by combining analytical problem solving with machine learning technology. Worked closely with corporate executives, investors and entrepreneurs to define and tackle their tough problems related to innovation and e-commerce

Beijing City, China

• Support global and local clients to better understand mobility market in China• Provide trusted market insights with global vision, also tailored to the local market.• New business development• Collaborate with a team of industry experts around the world

Auckland

• Senior management role with multi-million dollar portfolios• Wide range of responsibilities, from strategy design to operational implementation. A strong advocate of end to end customer experience• Proven track of records on P&L management• Business owner of product innovation development• Project steering group member • Vendor relationship management with well developed negotiation strategy and tactics• Active involvement in industry forum• Manage a talented team of product champions and process specialists• Manage multiple on-going cost saving initiatives, work with finance and support team to provide significant benefits to company bottom line

• Responsible for a full suite of Telco products, including Voice (TDM SIP), Mobile, Data, Toll Free and Answering Services• Develop market positioning plans and pricing models• Identify niche market segments, drive promotion activities for maximum sales results• Played a lead role in Customer value proposition development• Tactical marketing functions, building customer offerings with effective ‘go to’ market strategies• Lead a team of pricing specialists, conduct market research and obtain customer insights• Manage a team that is also responsible for reporting, forecasting Revenue/Profit for national sales force• Develop retention programs to resign/upsell to existing customers• New venture development, establish a successful Mobile Virtual Network Operator (MVNO) business• Supplier relationship management, improve product margin and market competitiveness through vendor price negotiation• Responsible for billing operation, and business lead for several companywide integration projects

Auckland, New Zealand

• Design pricing models for a newly created venture group• Revenue, profit reporting, develop creative pricing models with high customer perceived value• Manage a team of product analysts, develop bespoke solutions to medium/large enterprise customers• Work alongside General Manager to provide insight into business growth• Responsible for billing operation. Lead a team using cloud based billing system. Tasks cover from invoice design to rating table management.• Analyse process gap, identify/rectify revenue leakage• Prepare Management report for senior executive team• Take on product management responsibilities, drive revenue with strong monthly growth

Auckland

• High value portfolio management• Co-ordinate fixed network expension (PSTN, HSI, SIP, WAN and Fiber )