Caroline Rasmussen Email & Phone Number

Accomplished Marketing Professional with Master of Science in Management Integrated Business accompanied by an undergraduate Hospitality Management degree at the University of Central Florida. Two years of marketing strategy and campaign execution experience. Deep understanding of marketing objectives and collaboration in a high volume, fast-paced workplace. Ability to adapt to changing environments and enthusiastic to expand knowledge in new areas of marketing and sales.My initial career and education track in the hospitality industry were focused on entertainment as I desired to work in venues with live music. Connection has always fueled my passion both personally and professionally. The opportunity to pivot came with the COVID-19 pandemic and I found my way into the business world while pursuing my master’s degree. I quickly was most interested marketing and sales, where the center is rooted in connecting with consumers through messaging your brand. Most recently I was able to execute all vacation package strategy and marketing for Universal Halloween Horror Nights in Orlando and Hollywood. For our enthusiastic fans, Halloween Horror Nights is their favorite place to be in September and October. For me, Halloween Horror Nights is a 10-month long campaign that requires alignment with many internal stakeholders and creative. Website page design, digital media, and sales collateral support are all essential to the success of Halloween Horror Nights vacation packages. My experience in guest services and marketing have provided a deep understanding of what resonates with guests the importance of expectations. I also have learned what it takes to be successful in multiple facets of an industry. My combined education and professional experiences have allowed me to discover the qualities that encapsulate what it takes to learn and thrive in dynamic environments. If you would like to know more about me or share some ideas, please feel free to connect with me, I look forward to meeting you!

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  Marketing Representative

  Universal Orlando Resort

  Dec 2022 - Present - Orlando, Florida, United States