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Visa PxD - Product Experience & Design

Design Operations Manager. I led critical initiatives aimed at optimizing work management practices, nurturing a culture of robust teamwork, and cultivating shared understanding among teams, leadership, designers, and cross-functional partners. I served as a catalyst, inspiring and motivating others to achieve their peak performance.Interactive DevelopmentUI / UX Digital and Mobile

Foreign Exchange and International Payments Product Manager• Ideate and develop a complete User lifecycle journey for servicing and communications by defining the principles, framework, and strategic approach to cross-border payments • Direct the international naming project from conception, analysis, to launch. Saving the business an estimated 110k in external agency costs• Create coalition to assess and design an intuitive User navigation experience to optimize for seamless enrollment, enable card partnership and cross-selling• Facilitate executive-level presentations globally to communicate brand strategies, gain alignment & project approvals• Partner with marketing teams to drive go-to-market planning and develop brand communications• Conduct B2B and competitive research across the US, EU, AU markets to define user requirements in digital payments

Global Merchant and Network Services // Global Network Partnerso Developed strategy to rebrand and launch 17 network benefit websites on the Amex CMS platform within 4 months; o Received the Q2 2017 Growth Mindset Award for the seamless transition of over 1.2 million Active Cards in Force user baseo Created and executed early engagement strategies for new product launches with partners like Wells Fargo, US Bank, Navy Federal, and Pentagon Federal o Partnered with Business Development teams to create recommendations for Card product value propositions, Cardmember acquisition and loyalty, marketing plans to drive long-term engagement and answer network Request for Proposals; Engagement resulted in the extension of a major partnership Co-led Lunch & Learn event Blockchain & Bitcoin 101: Myths, Facts and LedgersCurrently in development is an upcoming speaker series around blockchain technology

¤ Spearheaded design and implementation of overall digital marketing strategy for the undergraduate division which has increased in social media users by 12% and upwards of 98% in web traffic during peak seasons¤ Implemented cohesive data management methods to track usage, supervise invoicing and analyze service efficiency ¤ Oversaw outreach for website and email campaigns from concept to copy writing, execution, and optimization with a targeted reach Associate I¤ Updated NYU webpages using CMS Adobe CQ5 and Wordpress sites ¤ Created Google+ community as a digital hub to connect students and showcase division accomplishments

¤ Lead team of five in a project to identify weak points, research competitive landscape, develop a framework and business strategy for short and medium term growth ¤ Analyzed structural environment for opportunities of improvement by conducting in-depth interviews with key stakeholders¤ Devised digital marketing plan that will reach an audience of over 60,000 members and supporters as a part of the B2C and B2B acquisition plan¤ Presented insights and execution strategy to generate membership growth, enhance sponsor relations, and expand Pan-Asian leadership directives to the National Board of Directors which included executives from EY, Deloitte, The Medici Group, PwC, CIT Group, and IBM

¤ Developed brand strategy for the House of Flores digital channels¤ Orchestrated event productions such as company launches and milestone celebrations ¤ Translated business goals into tangible marketing and communications objectives

Utilized Maxxraid and FinalCut Pro.

¤ Coordinated with Sales, P&I, and Client Service Management on the daily maintenance of agency accounts (Horizon Media, W+K, for brands like Geico, Old Spice, Nike, Svedka, Mike's Hard Lemonade, EA Games, and Capital One) totaling over 3 million in broadcast products.¤ Maintained programming changes, Product/Brand allocations, inventory adds, deletes, and shifts per internal P&I and/or external client direction, including direct follow-up with agencies.¤ Reconciled invoices and discrepancies in a timely manner, monitored accounts receivable, and issued invoice adjustments in collaboration with internal billing and external client operations.

¤ Collaborated on the composition of varied 2012 media forecast deck & prototypical plans of about 5 million dollars in advertising spending to present to clients.¤ Optimized media plans for clients and various DSO’s through research on target audience, television viewing, and lifestyle habits with geographical targeting.¤ Executed advertising plans by formatting flowcharts, guidelines, placing media buys, submitting JO’s, running deliveries and creating buy summaries.

ꞝ Composed the electronic press kit for MTV’s 30th Anniversary < http://www.mtvpress.com/shows/mtv_30th_birthday >ꞝ Generated media lists, daily press digests. Handled daily press digest that gets sent to the department and pitched media outlets on series, specials, to executives of network.

¤ Composed Per Capita Sales Analyses of MSA/DMA markets to optimize advertisement placement.¤ Successfully negotiated with trade publications and vendors for at over 10% off media placements.¤ Executed insertion orders and oversaw the final production of creative campaigns to assure customer satisfaction.

¤ Conducted inter-network programming research, compiled a comprehensive database of information concerning TV Land’s competing reality shows and increased efficiency. ¤ Pitched a special programming idea called Lunar LOL to senior management for the Lunar New Year Celebrations held in Asian households throughout the country. ¤ Participated in brainstorming sessions designing MTVN’s employee participation in a community service initiative.

¤ Created comprehensive databases and spreadsheets documenting legal rights of Penguin books.¤ Researched author and publishing contracts and communicated relevant information to clients.¤ Communicated with cinematic production companies to investigate the ownership of film options.