Director of Creative for the Atlanta NBC affiliate, known locally as 11Alive (WXIA). Known for developing and leading creative teams into the ever-changing television landscape. Unconventional thinking and problem-solving. Manages a budget effectively, getting the most value for money spent.Lead marketing department due to Marketing Director being in TEGNA mentorship program to be a GM.In April of 2024, commercial production was added to my responsibilities.High-volume project management. Software expertise of note includes Wide Orbit, Monday.com, AVID, and Adobe PR, AE, PS.

Managing director of marketing, news promotion, graphics, and commercial production; providing creative direction and mentoring to staff. Responsibilities include brand development, increasing ratings, and staffing. Budget planning for sweeps and outside media buying (co-op, radio, digital, print, & outdoor).Brand development includes News, Station Image, FOX Network programs, and Syndicated Programming. Part of team that took WACH FOX to the #1 position in sports for the Columbia/Midlands television market.Leader of the station event marketing team for the "Share your Holiday" Harvest Hope food drive, Soda City Comic Con, "Midlands Gives" online fundraiser, Juneteenth Freedom Festival, March of Dimes events, "Friday Night Rivals" football games including Media Day, and more. Ongoing management of swag selection, evaluation, and distribution.

Creative Director, Writer, Producer, and Editor for all on-air promotions at Fox Sports Detroit which includes the Detroit Red Wings, Pistons, Tigers, Lions, and other prominent professional Michigan sports teams. Managed station brand for 7 years including the creation and annual launch of the "April in the D" campaign.Production Manager/Producer of all "FOX Sports Detroit Girls" productions. Responsibilities include production budget management, site selection, crewing, and technical problem-solving.Provided daily art direction & management to graphic artists regarding motion graphics & print designs. Artistic creative direction included: video work, magazine ads, pocket schedules, signs (virtual, digital, and traditional), posters, and swag.● Member of the network’s leadership team, attending weekly senior staff meetings● Daily responsibilities included brand management, sales commercials, voice session direction, contract negotiation, booking travel, and training others ● Sales clients included Miller/Coors, Tim Horton's, Arby's, McDonald's, and Belle Tire● Regular use of Avid Media Composer Nitris with ISIS storage system and Adobe Creative Suite

● Professional corporate editing for clients at Ford World Headquarters● Part of transition team that improved Ford's production service under a new contract

● Directed all creative and branding for the station● Managed team (12-18) & budgets of 2 departments with responsibilities including local/national news, station image, syndicated, network, commercial production, & graphics● Lead station news branding efforts with AR&D (Advanced Research & Development)● Marketing efforts INCREASED RATINGS for station newscasts● Producer, Editor, Writer of various key station projects specializing in station image● Part of the leadership team that automated the studio and master controlDeparted from the company shortly after it was sold to new owners: Barrington Broadcasting.

● Department Head/Manager of studio crew (directors, technical directors, graphics, cameras, audio, etc...)● Commercial Production

Creative editorial work includes station news promotions (news teases, station image, proof of brand, network affiliate, and syndicated), news specials, locally produced entertainment shows, features, client/agency commercials, remote shoots, and more. Experienced specialist in all aspects of television production.STORYTELLING:● "Thanksgiving Parade" & "Fireworks" WDIV● "Dateline Detroit" in-depth news stories WDIV● "Detroit Celebrates 300: Last Stop to Freedom" WDIV● "Choice of the Century" WDIV● "Famie's Adventures in Cooking" WDIV● "Get Ready: The Temptations" WDIV● "Crossing the Lines" Business Documentary WDIV● "From Hockeytown with Love" WDIV● "Biography: The 3 Stooges" A&E● "Mega Sports Mania" PASSEDITING:● Avid Media Composer (WDIV Programming, News Promotions, & Sales)● Final Cut Pro (WDIV Programming, News Promotions, & Sales)PRODUCTION:● EFP Technician/Photographer (WDIV Thanksgiving Day Parade, Fireworks, Specials, & More)● Technical Director (LIVE on PASS, Lions Monday Night Magazine, & Game Night on PASS)● Master Control Room Operator (PASS)