Chris Eckman Email & Phone Number

Irvine, Ca, Us

San Jose, Ca, Us

Adobe AEM Consultant and high performer comfortable leading complex, large engagements with distributed, cross-functional teams to implement enterprise level Adobe marketing cloud products and services.

* Created CRM optimization opportunities including workflow management, components and UI/UX enhancements * Influenced executive management to realign existing resources to support new workflow management * Reduced assignment of new lead distribution to agents, by deploying automated lead assignment workflows and automated agent scorecard creation and implementation * Created Mobile CRM companion application tailored to agents, including real-time notifications, workflow reminders and task management

Boston, Massachusetts, Us

• Led business requirement exploration sessions with client executives and stakeholders to solicit multiphase go-to-market strategy of a financial advisory broker and client portal for a multi-billion-dollar organization• Using scrum framework, led the creation of a prioritized product backlog consisting of user stories and nonfunctional requirements leveraging reciprocal features to expedite development• Collaborated with the UI / UX teams to develop clickable demos to aid in communicating transformative design features for advisor and client portals• Partner with QA, onshore / offshore technologists to obtain agreement of product development requirements• Develop and maintain relationships with client executives and stakeholders in partnership with Sapient account team

San Jose, Ca, Us

• Ensured success of a $3M AEM marketing cloud implementation for a global $10B B2B industrial supply company • Develop and maintain relationships with client executives and stakeholders in partnership with Adobe account team• Partnered with 7 teams (internal/external) to review, understand and map existing business processes and workflows to achieve maximum value of the Adobe marketing cloud platform• Extracted required business/functional requirements, developed product backlog, produced MVP go-to-market user stories including business and technical acceptance criteria• Employed agile scrum methodology for all development activities• Deployed 60 custom system components and 20 custom workflows• Reduced time to market by 75% while maximizing content across channels• Repeatedly recognized by VP level clients as a trusted advisor

Mumbai, Maharashtra, In

• Ensured success of a $3M implementation of a new Adobe AEM marketing cloud for a global $4B consumer electronics brand• Extracted required business/functional requirements, developed product backlog, produced MVP go-to-market user stories including business and technical acceptance criteria• Employed agile scrum methodology for all development activities• Interface between client stakeholders and project team (scrum master, development, QA, analytics)• Onboarded consumer, automotive and professional account portfolios onto the Adobe marketing cloud platform• Led business transformation by employing thought leadership and best practices• Trained user groups to self-author marketing content• Partnered with assigned account portfolios to create business cases for product investments driven by market requirements/competitive landscape while leveraging standardized value-dials to quantify technology investments

New York, Ny, Us

• Led marketing cloud project implementation for a $24B global hardware and software client utilizing agile scrum methodology• Led development of mobile and tablet applications• Managed 50-person cross-functional global team comprised of technologists, functional analysts, QA and creative resources

• Led digital multi-channel marketing projects for a global $29B healthcare management company • Managed product development of B2C mobile applications focused on customer acquisition• Built and managed relationships with C-Level executives, stakeholders and external partner

Paris, Ile De France, Fr

• Managed full project lifecycle of complex, acquisition-focused cloud-based products while leveraging technical knowledge of system architecture, hosting architecture, targeting technologies and search marketing. • Partnered with internal and external capabilities to successfully strategize, scope, schedule, gather requirements, build and deploy successful digital marketing programs including acquisition websites, blogs focused on reputation management, mobile acquisition campaigns, and banner ads. • Created new revenue opportunities by identifying complementary marketing solutions and services.• Managed all legal contractual documentation for assigned clients–mitigate agency risk, execute professional service agreements, client rate cards, and work orders.

New York, New York, Us

• Partnered with Sales, Marketing, Operations, I.T, Product Management, and Legal Departments to execute campaigns and expand Citi’s footprint within the Search Channel. • Successfully restructured and optimized Paid Search campaigns utilizing Dart Search, increasing net acquisitions by 37%, achieved highest Paid Search online applications in the history of the account. • Utilized Adobe Test & Target to perform A/B and multivariate testing of Citi Cards homepage and landing pages.• Provided ongoing updates of marketing performance via weekly reporting including recommended optimization opportunities and timing. • Assisted in managing various digital, e-commerce and viral marketing initiatives–including Facebook and other digital proof of concepts to determine near and long-term account acquisition opportunities. • Identified, developed, and communicated business policies and documentation for Search Channel and Online Acquisitions.

Us

• Managed mid-sized cloud-based API solutions for Wholesale and Correspondent mortgage origination systems • Developed and documented functional requirements including defining/mapping database elements• Created UI prototypes• Agile scrum methodology used during requirements gathering, design and development• Produced user documentation

Charlotte, Nc, Us

• Managed mortgage broker partner relationships for 52 wholesale branches and 150 onsite employees to support the origination of $3B in mortgages annually• Managed daily production workflow, re-engineered business processes to remove barriers relating to underwriting, closing, pricing, broker licenses, and high cost loan issues while adhering to credit guidelines and policies

Us

• Led product development and deployment of Consumer Direct Mortgage Origination and Service Cloud marketing systems• Managed enhancements of cloud-based automated underwriting, pricing and decisioning systems• Produced relevant marketing collateral

• Managed eCommerce partnerships with Microsoft’s HomeAdvisor and Intuit’s Quicken Mortgage • Managed business transformation from traditional to online national origination center• Developed marketing campaigns and initiatives to produce 20,000+ acquisition marketing leads monthly