Crystal Davidson Email & Phone Number

Drives all aspects of Video Security & Access Control channel program strategy and initiatives, including cost analysis, incentive structures, channel optimization and channel performance management.

Acted as a trusted advisor to the global Telecommunications Industry Leadership Team, leveraging data and analyses to land business insights, develop GTM strategies, and scale the Partner Sales business. Managed the rhythm of business activities, including monthly business reviews, weekly activity reports, and annual planning for the Partner Success Team. Assisted the Partner Sales Leader in evaluating and forecasting attainment against organizational goals, leveraging CRM and BI tools for well-vetted analysis. Collaborated with global cross-functional teams to solve problems and implement new reporting solutions. Played a key role in training and onboarding new employees, served as a subject matter expert for sales tools, including SFDC, Tableau, Quicksight Dashboards, and Asana.

Charlotte, North Carolina Area

Drove end-to-end process excellence in Sales and Marketing operations, from demand generation through to deal closure. Worked closely with regional Sales and Marketing leadership to ensure Sales, Marketing, and Business Development teams were fully enabled through implementation of systems and technologies, analytics and reporting, and governance processes to ensure continuous improvement. • Managed and drove key Sales and Marketing governance processes including deal and lead reviews, pipeline reviews, forecasting, and win-loss reviews.• Drove system adoption and improvement within Marketing and Sales (HubSpot, CRM, CPQ, CLM).• Managed and improved reporting and analytics to ensure the most relevant KPIs were visible and managed throughout the end-to-end process.• Analysed key KPIs to make recommendations that improved overall business performance.• Collaborated with other functions including Sales Enablement, Global Marketing, and CS to ensure that Sales and Marketing teams were enabled with the right material, training, and support. • Drove adoption of best practices within the sales process and identified and implemented new procedures and processes that increased efficiency and scale.• Regional lead for key Marketing and Sales projects.

Charlotte, North Carolina Area

Managed all sales operational functions to maximize field selling time for the Mid-Atlantic and Northeast District sales organizations. Directly supported 2 District Sales Managers, 14 Account Executives, 2 District Engineering Managers, and 10 Pre-Sales Engineers. Managed commission plans, pricing, forecasts, contracting and product fulfillment. Charged to adhere to profit margin goals and secure a high level of customer satisfaction. Worked with market research team to translate market analysis data into appropriate messaging to support a competitive advantage in sales presentations. Performed pipeline and market segmentation analysis.