Fibrenetix is a world-class storage solution provider. Over the past 20 years, Fibrenetix has developed a reputation for high-performance, cost-effective RAID storage technology. The company’s state of the arts products, with storage capacity ranging from 4 Terabytes to 144 Terabytes in a single enclosure, are recognized around the globe.

Create, Document and execute on overall channel programs and plans for Enterprise Security Product Division Establish policy and program execution for ESP partners globally including sales strategy, marketing, MDF, business planning and enablement.

Owned the overall Channel Marketing Plan and execution for the AppConnect partners including programs, awareness, communications, promotion & channel sales enablement.• Produced and developed national and global channel strategies on recruitment, attainment and revenue generation.• Developed key measurable metrics and reporting for overall programs including budget, marketing spend and ROI.• Worked directly with partners to define and implement penetration campaigns within their product lines.• Collaborated with cross functional teams to ensure proper execution of initiatives and program modifications.• Monitored program goals, objectives and campaigns against expected results and adjust based on analysis.• Drove marketing plans for new product launches and introductions through the channel.

Operationalized and rolled out the Solution Provider Program and structure. Established consistent benefits and requirements including business and marketing plans worldwide. Drove regional adoption of the Solution Provider Partner program on a global basis.• Developed and facilitated the Route to Market (RTM) program definition, incl. target partner segments, solutions, positioning, pricing and benefits.• Interface with Customer Service Units, legal and other department stakeholders to communicate program requirements, understand related product capabilities, and agree on roadmap.• Collaborated with regional resources to produce training materials and guidelines to enable • Confirm RTM asset readiness for roll-out in regions (e.g. strategies, programs, templates)

Created targeted channel programs and strategy for better understanding of Avid’s value and volume partners including Resellers, System Integrators, Distributors and Retail Partners. Global Liaison among corporate, channels and geographic sales regions. Identified and negotiated all salient business terms and contracts working with Avid Legal. Jointly created, supported, tracked, and measured marketing and sales initiatives with partners.

Managed marketing initiatives and activities for Autodesk Media & Entertainment resellers within North America and Canada. Tracked reseller’s usage of marketing funds, qualified leads, incentive programs, etc. and communicated results to Partner Manager and reseller marketing team.

Created and managed 3rd Party Developer Program contracts, marketing and relationships. Developed processes and procedures for signing on new partners and more effectively managing existing programs. Liaison for strategic partnerships with Sony, Panasonic, JVC and others, managing equipment requests, marketing efforts and loans

• Established channel database for contact, shipment and support tracking• Worked with legal department on contract issues and resolutions• Coordinated logistics of partner participation in user conference seminars and tradeshows• Developed monthly newsletter for national distribution to channel partners Identify and recruit qualified consulting, system integrator, web integrator and internet service provider partners on a global basis• Presented value proposition of the products to the existing channel partners and prospects• Provided jumpstart training via web presentation for all new partners• Worked with marketing to design and implement effective channel marketing programs

• Produced marketing materials for direct sales force and channel, to include: video, DVD, CD-ROM, scripts postcards, ads, collateral, and reference material• Strategized with sales teams and resellers on demand creation tools; events, seminars, user groups, mailings and list purchases• Created ads and direct mail pieces with focus on vertical markets, to include law enforcement, judiciary, education and medical verticals• Researched viability of and analyze potential new marketing campaigns

• Establish proper reseller coverage in all markets and continuously research and hire new resellers• Participated in negotiation of quotas an performance expectations with each reseller in the territory• Maintained a monthly and quarterly attainment report to inform resellers of their performance vs. quota• Day-to-day management responsibility of regionally based channel marketing representatives• Worked with Director of Eastern Region Channels on a daily basis to strategize and implement mid to long term strategic plans for product line and niche markets

• Worked with resellers to design and implement a quarterly marketing plan• Coordinated with Field Marketing group on rollout of programs to resellers• Managed, coordinated and executed all regional marketing events: seminars, tradeshows, training etc.• Collaborated with Territory Managers to insure growth of the pipeline through lead generation and marketing activity

• First response for all incoming calls, provided product information and pricing to possible leads• Cultivated cold leads via mailing, conversations and meetings for turnover to sales representatives.• Worked with resellers to design and implement a quarterly lead generation marketing plan• Coordinated with Field Marketing group on rollout of telemarketing programs to assist resellers • Managed, coordinated and executed all regional marketing events: seminars, tradeshows, training etc.• Collaborated with Territory Managers to insure growth of the pipeline through lead generation and marketing activity

• Organized training seminars, coordinated trade show activities and sales promotions for joint-venture products with leading IBM and Macintosh software companies• Primary contact for nationwide network of third-party vendors.

• Maintained records pertaining to a network of 260 pharmaceutical sales representatives• Responsible for phone support, researching problem areas and reporting detailed information• Coordinated inventory and sales supply requests, with included product samples, literature and administrative forms.