I am a consumer insights researcher, UX researcher, educational content curator, and marketing professor passionate about understanding human behavior through the lens of anthropology. With a background in Marketing, specialization in Applied Anthropology to the Market, and a Master's in Administration, I employ a variety of qualitative methodologies to develop insights and business opportunities.My expertise includes participant observation, profile mapping (alpha, beta, and mainstream), recruitment, in-depth interviews, consumer experience diaries, diverse environment monitoring, and monitored purchase analysis. Additionally, I work with situated experience diagnostics, persona construction, and consumer journey analysis.I'm always seeking new ways to decipher the market and turn qualitative data into compelling narratives and effective strategies. After all, behind the numbers lie untold stories waiting to be uncovered.