• Conducted comprehensive trends research to identify emerging fashion trends and incorporate them into design concepts.• Created catalogs and design briefs for customers, effectively communicating design ideas and concepts.• Coordinated and managed worldwide requests, ensuring timely and qualitative coverage.Led product development efforts based on market demands, overseeing the entire development process from initial samples to final product approval, ensuring compliance with quality standards and customer requirements.• Negotiated prices with suppliers to secure competitive pricing and favorable terms.• Defined and prepared price offers aligned with market trends and customer expectations.

Build excellent relationships with my suppliers.Select and procure product and strategies to meet the customer’s needs.Accountable for a categories P&L, revenue, and gross margin.Negotiate price and terms of purchase to achieve financial goals.Shop the market and interpret trends that fit the customer’s lifestyle and objectives.Ensure that the pages of the catalog contain clear and concise merchandise concepts.Develop assortment plans that support the department goals and key item focus.Create seasonal business plans that clearly state merchandising objectives for the next season in an actionable format.Work cross-functionally with the Creative, eCommerce and Marketing departments within the organization.Determine merchandise opportunities that turn into volume sales opportunities.

Owner and designer of fashion brand

Design collections of casual shoes for men and women for national and international clients.• Conducted in-depth trend research in the market, analyzing seasonal trends and providing recommendations for new product development.• Selected and sourced new materials, ensuring adherence to product specifications and quality standards.• Served as the primary point of contact with suppliers, coordinating product fittings and overseeing the product development process.• Conducted thorough evaluations and approval of pre-production samples, ensuring high-quality standards, precise trims, and impeccable finishing.• Conducted extensive research on competitive websites and brands, developing fashion strategies and promotional messaging.• Conducted market research through retail visits and market studies to stay updated on market trends and consumer preferences.• Engaged with customers to establish trends and understand their preferences, providing insights for future design decisions.

Design collections luxury men´s shoes for national and international clients.• Point of contact with suppliers for product fittings • Season´s trend research.• Selection of new materials and product specifications.• Point of contact with suppliers for product fittings/ product development.• Overview and approve pre product samples to verify quality, trims and finishing.• Research competitive websites and brands, fashion strategy and promotional messaging.• Attend trade shows.• Interact with costumers to stablished collections. (Tommy Hill, Scappino, Tomy Bahama etc..)

Design collections casual shoes for national market• Season´s trend research .• Source and choose materials for pre product samples.• Present samples as envisioned.• Point of contact with suppliers for product fittings/ product development.• Research competitive trends in websites and brands, fashion strategy and promotional messaging.• Sketching designs.

-Research, writing and publishing associated with fashion, music and entertainment.. -Research and selection of subjects.-Interviewer.-Writing and publishing articles (3 per week).