Cristhian De La Peña Email & Phone Number

Surrey, Bc, Ca

Abbotsford, British Columbia, Canada

Surrey Bc

Serve as a company expert on the used equipment market; evaluate, appraise and price trade-ins for multiple divisions within the dealershipImplement a used equipment valuation method and processMaintain and develop the used equipment valuation method and processCoordinate the sale and disposal of all used OEM equipment distributed by the Wesgroup Equipment family of companies and competitive equipment trade-ins and inventories within Wesgroup Equipment’s territory and for used equipment customers worldwideWork with third parties to enhance dealership go to market capabilities through websites and wholesale channelsAchieve optimum dollar sales on the used equipment fleet, ensuring maximum revenue and profitability is captured at point of trade-in and saleGrows the Used Equipment business, strategically planning Used Equipment short and long term business initiativesMarket all equipment trade-ins and acquisitions including those from rental divisionsExecute and monitor strategic plan for inventory volume, aging and turnsDevelop and expand network for moving used equipment and competitive trade-insInterface and collaborate with multiple functions within the dealership including, but not limited to marketing, sales, parts, service and finance departmentsWork with territory representatives filling needs, driving performance and managing daily position requirementsSupport sales managers to ensure sales people have annual sales plans for used equipmentTrain sales people on tools and systems available to support the acquisition and disposition of used equipmentLead the development of and manage the Certified Pre-Owned program and drive its adoption through the dealership

Vancouver Y Alrededores, Canadá

Sales of Forklifts, Aerial Equipment and Cranes to different markets in Southern US, Latin America and Spain.Find new business opportunities through generating agreements and contracts with distributors. Build the network of wholesale customers and suppliers to buy and sell used equipment in my territory.Find, open and penetrate new retail accounts, as Ports, Mines, steel and cement companies. Investigate my territory requirements of machines to buy equipment based on the necessary features. Coordinate the process of preparation of the equipment to deliver, based on the customer requirements. Evaluate the inventory to make sure it has the required machines that fulfill our customer needs.Brokerage of Machines through wholesale and retail customer networks.Set up the yearly budget plan for my department to assure the profitability of international sales. Develop strategies to reach new customers and deepen the current market.Generate a Sales Forecast for the Region based on various market analysis and the current sales opportunities.Purchase and negotiate equipment acquisitions.Coordinate the logistics (transportations and customs clearance) of the equipment bought and sold.

Vancouver, Canada Area

Sales of telecommunications equipment and Smart Grid solutions directly to the most important customers of Latin America, mainly Carriers and Utility Companies.In charge of the maintenance and growth of the relationships with the customers in order to increase the revenue of the Company.Reviewed designs and created pricing solutions that fit the requirements of Smart Grid of companies like CFE, Edenor, Prepa, AMPLA, SYNAMPSIS, COPEL, CEMIG, Chilectra etc. Also place Access solutions for Telecommunications carriers as Alestra, Telmex, AT&T, Electro Paulo Telecom, Telefonica LATAM.Promoted our Technology with Local and Federal Governments in order to develop the communications infrastructure in their regions.Elaborated proposals, revenue models, and design solutions based on the specific requirements of every customer in each one of the markets in their countries.Managed the distributors and integrators resources to ensure that the forecast goals are accomplished.Administrated the projects of the Region ensuring the fulfillment of requirements in areas such as design of solution, logistics, budget, installation, and fine tuning of the different implementations in the region.Assured that our warehouse had the required equipments in the inventory, by working with Procurement, Logistics and Production areas to ensure the products arrive on time.Approved the final configuration of products for special orders required by the customers.Helped in the decision process of designing logos and packaging of the products.Agreed with the other team members the strategic pricing of the goods, assuring a good gross profit margin for the company.

Monterrey Area, Mexico

In charge of the Sales Force in the States of Coahuila and Tamaulipas, managing a total of 3 Coordinators and 11 Executives.Planned the strategies for the group to follow based on criterions such as type of enterprises and city where they are based.Developed the sales budget.Tracked the development of the group by meetings, calls, pre-established reports, etc. Give feedback to the Executives about their performance to agree new commitments to improve.Coordinated the training needed based on services and offers available in the Company.Ensured that the Executives have the necessary tools to perform at their best to accomplish the correct attention to every one of the 2500 accounts assigned to the team.Authorized the proposals to be delivered to the customers or potential customers, participate in generating the profitability models, and support the Executives in sales closures. Developed business plans and ensure proper and timely execution. Business plans would include: sales targets/objectives, product targets, market share growth objectives and competitive informationMaintained the relationship with the resellers and strategic partnerships to support the projects closures.

Monterrey Area, Mexico

Maintained an integral relationship with the Company’s most important accounts, denominated SCG’s, such as GM, Emerson, Caterpillar, Whirlpool, Home Depot, Halliburton and Parker.Incremented the opportunities by maintaining a narrow relationship with the national and international decision takers of the accounts.Created global and local proposals, depending on the nature of the services required.Guaranteed that all client requirements were delivered with quality and time according to the client needs.

Monterrey Y Alrededores, México

Administered the correct implementation of the Services since their conception all the way through the launch to the Market, considering the changes needed in network, systems and processes, assuring the accomplishment on time and budget.Carried out detailed monitoring and coordination of activities starting from the approval of budget to the launch of the service into the market.Coordinated the network models plan, involved the required areas in the plan, implemented activities on the drawn time line, tracked the finalization of those activities, evaluated the correct quality obtained by the mentioned implementation, coordinated the laboratory tests and its results, coordinated the production tests (using Beta clients) and, finally, documented the service launch to the market.Maintained strict contact with provider and the beta client.

Monterrey Area, Mexico

Provisioned, configured and delivered the virtual network service for each new customer.Assured the correct invoicing of the services.Administered the Company 800 numbers database and configured the service to be delivered to the customer.

Monterrey Area, Mexico

Received multinational clients and account executives calls, attending invoice and service reports.Followed up on client trouble tickets, from the reception of the call to the solution given to the customer.

Bachelors Degree, Economics

Bachelor Of Science - Bs, Economics