Rob Collins Email & Phone Number

Vancouver, Bc, Ca

Surrey, British Columbia, Canada

In my current role as a Digital Marketing Specialist I have successfully developed and implemented comprehensive digital marketing campaigns that have resulted in increased online brand awareness and customer engagement, particularly with their new equipment rental division WE Rent, and online Bobcat parts ecommerce business.The focus of this role is the customer journey through online marketing channels, including the creation of ecommerce communication strategies, execution, and to lead marketing automation efforts in drip, triggered and targeted communications.

Greater Vancouver Metropolitan Area

I took some time to think about what might be the next adventure after the previous contract position ended. Digital Marketing and Search Engine Optimization are two areas that I am keenly focused on for my next career move.• An expert in producing compelling web content using SEO best practices• Highly skilled at planning and implementing digital marketing efforts (SEO, SEM, Google AdWords)• Extensive background in researching relevant keywords for brand awareness and quality SERP• Consistently monitors organic search performance, and improving content opportunities• Adept at targeted email and social media campaigns by analyzing demographics and analytics• Proficient working with digital marketing campaign management and automation tools• Able to collaborate and communicate clearly with all stakeholders within the organization• Detail oriented, well organized, and adaptable in a fast changing environment (aren't we all?)Recent Skill-Set and Digital Marketing Knowledge Upgrades:• SQL Essential Training• Shopify Essential Training (adding on to in-depth BigCommerce and Magento knowledge)• SEO Keyword Strategy• Google Tag Manager Certification• Google Analytics Re-certification

Burnaby, British Columbia, Canada

The company was opening a new ecommerce business and I was recruited to lead the design and development of the website, and manage the day-to-day operations. From concept to completion, the site was successfully launched within seven months, showcasing over 5000 products, and continued to grow.• Researched targeted keywords on Google Search Console to build the digital marketing campaign.• Produced an budgeted Google Ads program that increased website traffic and sales.• Regularly reviewed Google Analytics KPIs to ensure a digital marketing positive ROI.• Created a backlink network with product suppliers and other relevant third-parties• Created successful email marketing campaigns to a targeted subscriber base from the CRM.• Wrote product and page copy using SEO best practices to drive organic traffic, and higher SERP.• Produced social media campaigns supporting monthly promos, and increased brand awareness.• Integrated ERP, payment, logistics APIs into the BigCommerce SaaS platform.• Modified the User Interface (UI) with HTML and CSS, providing a superior customer experience.• Recruited and mentored a team of ecommerce sales and development professionals.

Coquitlam, British Columbia, Canada

Ecommerce sales in the company had experienced an unprecedented 300% sales increase over an 18-month period. I was promoted to Ecommerce Sales Manager to better control the online sales process, to speed-up logistics, and to improve the customer experience. The result was a decreased order fulfillment time from 2-3 days to same-day shipping.• Increased accuracy and reduced data entry time by auto-importing customer and order data.• Improved order picking efficiency by encouraging sales floor staff to help during slower hours.• Decreased shipping errors by auto-importing customer order info from the CRM to ShipStation.• Online sales increases achieved through targeted marketing, and steady Google Analytics review.• Effectively communicated with the IT Dept to minimize and reduce any technical issues.Company stakeholders were guided through a complete technology upgrade to provide customers with a much improved shopping and checkout experience, which included:• Redesign of the User Interface to be mobile first• Next-generation platform discovery• New payment system, and more powerful fraud prevention system

Coquitlam, Bc

The business had experienced a massive growth of sales over a three year time period, an had added locations in new markets. I was brought on-board to support the Marketing Team with this growth effort.DIGITAL MARKETING:• Wrote website copy using well researched SEO keywords and image alt tags for a higher SERP• Designed and launched targeted email and social media marketing campaigns• Helped generate a third-party backlink network, producing a strong authoritative SEO result• Assessed email bounces, and removed invalid contacts, improving delivery and open rates• Created effective Google Ads for the ecommerce business and brick & mortar locations• Produced social media campaigns via Hootsuite for monthly promotions and events.• Regularly posted industry related products & events via the KMS Tools official blog, Tool Corner.GRAPHIC DESIGN:• Designed the website User Interface (UI) to corporate standards• Produced the national 48-page KMS Tools monthly flyer and supplemental online graphics

Abbotsford, Bc

• Created graphic designs for posters, web-banners, brochures, email, and transit shelters.• Controlled graphic elements for the corporate website using TeamSite CMS, ensuring accuracy ofinformation, and updates made on promotional schedule.• Coordinated the implementation and distribution of email marketing campaigns with internal departments and external services.