Crissy Bruce Email & Phone Number

White, Ga, Us

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Design and develop direct marketing campaigns to acquire small business customers, for both organic prospects including prospect direct mail, email, online advertising, customer statement mail and other cross-sell and promotional opportunities • Manage day-to-day agency relationships for DM support, including creative Manage acquisition campaigns to hit both volume and CPA targets, both for top-of-funnel performance, and in coordination with sales fulfillment• Create and manage all in house email campaigns, including marketing automation using Zoho CRM• Manage acquisition campaigns to hit both volume and CPA targets, both for top-of-funnel performance, and in coordination with sales fulfillment• Integrate customer segmentation into direct mail marketing to improve response• Identify innovations that will lead to better response, lower CPA and higher ROI• Manage social presence through social media and online review campaigns

Kennesaw, Ga

• Design and develop direct marketing campaigns to acquire small business customers, for both organic prospects including prospect direct mail, email, online advertising, customer statement mail and other cross-sell and promotional opportunities • Manage day-to-day agency relationships for DM support, including creative development, lead acquisition and list management, and prospect pool management• Manage acquisition campaigns to hit both volume and CPA targets, both for top-of-funnel performance, and in coordination with sales fulfillment• Integrate customer segmentation into direct mail marketing to improve response• Identify innovations that will lead to better response, lower CPA and higher ROI

• Oversee and manage traffic, proofreading and legal reviews.• Manage the day to day workflow, ensuring that all production needs and deadlines are met• Work with internal and external creative agencies, mail house approving mail (image proofs, data proofs etc.), landing pages creation/ production, email creation, production and any other digital and print materials• Create and maintain all direct marketing materials for reference and adjustments, including documentation of all processes and creative approvals• Participate in the direct marketing messaging and testing strategy to ensure consistency and integration across all communication channels• Analyze and create reports summarizing business performance by maintaining the Direct Marketing team reports of campaigns and program performance.• Ensure past campaign learning’s are implemented into future efforts• Identify and share innovations in direct marketing and campaign management that could lead to better response, lower costs and improve efficiency

Marketing Production Manager – July 2007-November 2014• Eliminated/decreased expenses for annual marketing print projects by converting printed material to a digital experience ($125,000)• Exceeded on hitting target goals for marketing project deadlines both on time and within budget• Accurately forecasted budget through prior year budget analysis and project improvement suggestions • Maintained positive, professional working relationships with internal and external customers by proving to be reliable, consistent and respectful• Increased productivity and saved cost through continually researching process improvements and material alternatives• Improved Customer Service call statistics by strategically placing printed messages on product mailings

Bachelor Of Business Administration (B.B.A.), Marketing, 3.87

Activities and Societies: Beta Gamma Sigma Magna Cum Laude

Data Science

Data Science

Data Science