Strategic Leadership – Anticipate and recognize market gaps to implement operational and resource advantages. Align cross-functional teams on goals and objectives to facilitate progress to completion. Brand Strategy – Plan and implement data driven go-to-market strategies from line extensions to new product categories for pet, food and beverage, household products, toys and auto brands. Maximize effectiveness of marketing communications with clear understanding of brand equity and competitive advantage.Budget Planning – Drive brand profitability through budget tracking, analysis of financial impacts, process streamlining, new technologies, and leveraging capabilities. Project Management – Adept at Agile Project Management, SME in Monday.com and Asana. Create efficient and thorough project automations to ensure priorities, deadlines and team workload balance. Marketing Campaigns – Analyze consumer research, category and market trends and insights to bring innovative flavors, forms and functions to market. Leverage brand assets and partnership opportunities to drive purchase loyalty across full-funnel marketing.International Business – Connect branding, markets and cultures across multi-functional and global stakeholder groups to deliver brand success, country-specific product launches, and anti-counterfeit measures.Sports Marketing – Manage partnerships and campaigns with the World Cup, Major League Baseball, Major League Soccer, minor league hockey and baseball, select college arenas.Talent Management – Coach direct reports to achieve professional goals, fostering a culture of open communication, inclusion and clarity. Excel in pairing talent with teams and tasks. Support internal and external teams to guarantee continuous workflowEcommerce - Managed 250+ product listings, deals and promos across Amazon, eBay, Walmart, Shopify marketplaces and 3PL business management.
Listed skills include Brand Development, Marketing Communications, Social Media, Advertising, and 40 others.
