Off worque is a social club for industry professionals who want to prioritize worque/life balance. We create opportunities through events, workshops and more for people to relieve burn out, unplug and connect. By decentering yourself from your work life and job title, Worque pushes to provide a better quality of life by including new hobbies, life coaching and mental health conversations.

worque (pronounced work)a marketing agency specializing in social media marketing, content creation + direction and strategy. the worque speaks for itself.

• Ownership of the Lobos 1707 social media strategy, execution and performancemeasurement• Lead the creation of all social media content, working cross-functionally and with externalagencies to produce, gather appropriate approvals, publish and optimize.• Evaluate the effectiveness of social media creative, identify creative development bestpractices that optimize performance• Lead day-to-day publishing across social media platforms, working with digital agency• Maintain and nurture the Lobos 1707 online community by actively engaging with followers,replying to comments and messages and fostering meaningful conversations.• Continuously monitor channels for real-time engagement opportunities.• Ensure brand consistency in messaging, voice, and aesthetics across all social mediaplatforms.• Work closely with cross-functional and external partners to ensure world-class socialintegration and amplification for product launches, promotions, events, advertisingcampaign, etc.

- Create a social media strategy for Roots Picnic- Create and manage a social media calendar for Roots Picnic - Engagement and Community Mangement for all Roots Picnic socials

- Lead social media and content strategy for all Camille Rose Naturals social channels- Managed the content calendar- Produced social campaigns for product and brand- Produced content for events- Assisted in influncer marketing stratey and created briefs for monthly campaigns

- Produce cross-channel social media strategies to support product launches and evergreen content series- Manage a social media team, daily social calendar and campaign support- Grew social channels from 0.01% engagement to 1.7% in 6 months

- Manage a creative and social media agency for SS23 running global campaigns- Oversee a 42-day social media calendar, content production and roll out for social support of global brand campaigns for adidas running and originals

- Write copy for all Rap Sh!t IG in-feed and/or story posts- Assist in creating an overall tone and voice for Rap Sh!t socials- Assist with community management and social listening on all channels- Pitch social content ideas

Digital strategy and content ideation for Jada Pinkett-SmithContent ideation and social media copy for Bel-Air

Marketing consultant for alternative R&B /neo soul singer UMI

Digital strategy for Keep Cool Records and rosterNormani, Lucky Daye, VanJess, Umi, Marzz, Mills

Create and execute artist marketing and roll-out plansGather audio, visual, metadata, and creative assets for distributionManage social media accounts and strategy for each artist

Managed a team of writers and social media coordinatorsCreated and maintained a monthly content calendars for 20k monthly readersEdited and scheduled contentGrew readership by 30% monthly

Published over 75 music-related interviews, op-eds, and concert reviews.

Create artist marketing strategies and rollouts for clientsExecute all digital strategiesBook and produce 75+ events nationwide. Manage budget and deliverables for brand partnership accountsProduce marketing strategies for event awareness/ attendance Coordinate events on-siteMaintain relationships with artists, labels and product based brands.

Managed budget and deliverables for client accountsManage blog recaps, social media and e-blasts for client accountsTalent + product developmentCreated digital marketing campaigns for social media for client accounts

Manage and create digital marketing campaigns for the artist roster. Manage social media accounts, track analytics, supervise a staff of five.