Cristina Tornelli Email & Phone Number

Milano

Created and executed marketing plans for South region (Italy, Iberia, France) to develop existing pipelineImplemented actions for customer retention and expansionWorked to increase brand awareness and consideration in Italy and SpainOrganized and hosted both online and offline events for Medallia (workshops, closed door events, webinars, meet-up)Collaborated with partners for joint marketing activitiesParticipated in trade shows to showcase the brand and its offerManaged media and PR communication to enhance the brand's visibility and educate the target audienceProject Manager for communication and lead generation campaigns, in strong collaboration with Digital, Social, CRM, PR internal departments and agenciesManaged the budget for marketing activities for South EuropeDeveloped and maintained strong relationships with International colleagues, USA teams and local sales team

Executed and created a marketing plan for Pirelli franchising sales network, with B2B2C targets: improving brand loyalty and creating positive WOM inside the network, increasing awareness and consideration of the network among Italian car usersOrganised and executed large-scale events, both digital and in person, exceeding 500 attendeesDemonstrated proficiency in budget managementCreated and oversaw multichannel promotional campaigns (radio, TV, social media & digital advertising, POS printed material, CRM, PR) in strong collaboration with internal department and external agenciesEffectively coordinated teams to achieve project objectives

Milano, Italia

Created and oversaw multichannel promotional campaigns (radio, TV, social media & digital advertising, POS printed material, CRM, PR)Developed lead generation projects in collaboration with Inter FC InternazionaleDemonstrated proficiency in budget managementEffectively coordinated teams to achieve project objectivesManaged project timelines and provided go-to-market support, such as launching a B2C online booking platformEfficiently managed social media channels with agency support

Milano, Italia

Provided crucial trade support to sales representatives and dealers, created marketing content and material for the channelCoordinated POS rebranding initiatives to align with brand guidelinesEffectively managed communication within the network members thanks to weekly DEM and social media posting

Milano, Italia

Mimec - Master Degree In Marketing And Communication

Bachelor’S Degree In Applied Foreign Languages With A Specialization In Economics, 110 With Honours/110

Titolo tesi: “Retail sustainability: la best practice di Coop Future Food District a Expo 2015”

Diploma Linguistico, 84/100