Segment Marketing Communications Coordinator
CurrentProvide marketing communications and member engagement support to Government segment team.• Collaborate with team members and partners to deliver all communications accurately within compliance requirements and on budget.• Oversee and direct communication pieces through comprehensive channels for creation, approval, and execution.• Create annual marketing communications plans that include goals, messaging, target audience, strategy, tactics, timing, reporting and budget.• Identify target audience profiles to reach optimal audiences for member engagement strategies.• Develop value proposition, creative briefs, and other messaging to inform communications strategy.• Assign tasks and supervise internal and external resources to execute marketing communications campaigns.• Engage segment stakeholders for feedback and approval of all marketing communications and strategies.